Felipe Imparato

Experience

• 

  Penalty

  Jan 2003 - Apr 2008

  Product MKT Manager

  Product manager for product lines (balls & equipments and after that running shoes)Responsible for market and competitor analysis, collection development, profitability and communication strategy. Strong interface with Trade Marketing, Marketing, Sales, Finance, and Supply Chain areas. International background with Chinese suppliers developing new collections.

• 

  Pepsico

  May 2008 - Mar 2011

  Sports MKT Manager

  Responsible for all Gatorade sports mkt platform including : strategy, negotiation and execution.Main accomplishments :-Develop brand strategy aiming next Olympics & World Cup-Brand activation with 36 main soccer clubs, National Soccer Team, top athletes, volleyball assets, running circuits and others sports properties

• 

  PepsiCo

  Apr 2013 - Jul 2015

  Leading Modern Trade, Trade Marketing and Foodservice areas. Modern Trade : responsible for Key account channel (Global and Regional Clients) strategyTrade Marketing : lead trade marketing team and develop our POS execution through Catman, visibility, RGM, pack price and planning. Foodservice : Lead customers brand activation to leverage our products trail. Leading all brands and channels in the 2nd most important area for Pepsico in Brazil, SP. Main achievements :· Gatorade Sports assets execution in the POS, delivering the high peak market share of 85%· “Pepsi em Dobro” promotion delivering 200% growth and market share all time peak of 11%

  • Organized Trade National Manager

    Mar 2014 - Jul 2015

  • RegionalSales Manager - SP

    Apr 2013 - Mar 2014
• 

  L´Oréal

  Jul 2014 - Nov 2020

  Leading selective Dermocosmetics Division, composed by brands La Roche Posay, Vichy, Skinceautical and Cerave. Sell in, sell out, trade marketing, merchandising and e-commerce areas under commercial Director scope. Team size 196 persons.· Growth above market delivering 4pp market share gain and top line acceleration 2 times faster than expected; highlighting :o channel mix strategy, portfolio management, trade spend optimization with +2pp improvement in the P&Lo Digital acceleration from 5% total business weight to 15% Show less Liderança dos clientes do KAs (grupo WM/Casino/CRF para o Varejo & Atacado) com responsabilidade no gerenciamento das contas, elaboração de JBP, controle de P&L e atingimento dos KPIs de negócios. Liderança de uma equipe composta por 18 pessoas.· Desenvolvimento do Projeto “Beauty” na bandeira EXTRA com objetivo de desenvolver a categoria de beleza dentro do formato, com ganho de market share.· Estruturação da área e foco nas rotinas de vendas: definição de indicadores de vendas/execução e elaboração de processos para acompanhamento de KPIs.· Renegociação de contratos, melhorando a rentabilidade do canal com ganho de mais de 15pp nos últimos 02 anos. Show less

  • Sr Sales Director for ACD Division (Dermocosmetics)

    Apr 2018 - Nov 2020

  • Channel Director : Drug, Perfumaries and Dept Stores for massive Division (CPD)

    Apr 2017 - Apr 2018

  • Sales Director Key Account

    Jul 2014 - Apr 2017
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  PepsiCo

  Nov 2020 - Aug 2021

  Key Accounts and New Business Director

  Responsible for the Key Account customers (Retail & Cas and Carry flagships) and the new business expansion area. Accounting for 25% of TT revenue in Brazil and leading a team of 25 employees· Liderança e expansão do negócio de salty snacks e ready to drink para o canal farma (10.000 pontos de vendas).

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  Reckitt

  Jul 2021 - Jun 2024

  Responsible to develop a sustainable strategy, balancing short and long term results, aiming to gain market share and increase company´s profitability. Reporting to the BU General Manager and leading a multifunctional team with 230 employees (Sell in, Sell out, Trade MKT, Merchandising, RGM, Catman and Planning)

  • Latam Commercial Director

    Aug 2023 - Jun 2024

  • Commercial Director Health & Nutrition BU

    Jul 2021 - Sept 2023
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  L'Oréal

  Jun 2024 - now

  VP Vendas L´oreal Beleza Dermatológica