Kayleigh Hoffman

Experience

• 

  NameMedia

  Jun 2011 - Dec 2011

  Intern
• 

  GE Capital

  Jun 2012 - Aug 2012

  ITLP Intern
• 

  GE Capital

  Jul 2013 - Jul 2015

  User experience lead for a new time card solution used by the UX COE. Conducted user research to discover pain points with previous solution. Created functional requirements for the new product that was implemented. Designed dynamic dashboard in Salesforce to improve team communication, provide transparency, traceability, and accountability. Defined Salesforce CRM mobile strategy using Salesforce1 with a greater focus on simplicity and micro-moments. Analyzed, defined, and implemented a disaster recovery plan for the tokenization service exceeding goals by 6 hours for recovery time and 3 hours for recovery point. Drove the product strategy for an issues management tracker project by identifying gaps and solutions, scoping requirements, and managing product integrations. Demonstrated ability to quickly get up-to-speed and understand existing product by taking over the release of V 1.5 to 10 business units. Led the execution of V 2.0 through the software development lifecycle. Rolled out key features of an online servicing platform to over 15 clients including card activation and autopay; implemented flip preference which affected over 50 clients. Demonstrated ability to perform in high pressure circumstances by managing an aggressive 5-week timeline to deliver to a high-profile client.

  • IT Leadership Program - UX Interaction Designer

    Feb 2015 - Jul 2015

  • IT Leadership Program - Salesforce.com Systems Analyst

    Sept 2014 - Feb 2015

  • IT Leadership Program - Security Operations

    Mar 2014 - Aug 2014

  • IT Leadership Program - Consumer eService Project Manager

    Jul 2013 - Feb 2014
• 

  Synchrony

  Aug 2015 - now

  Enhanced skills as a servant leader and coach to drive SAFe adoption and adherence on the first digital agile release train, consisting of 7 build teams, to deliver value faster and more effectively than the traditional agile approach.Led the Alerts Agile Release Train to launch enhanced alerting capabilities for our strategic partners that allow for a better customer experience for our users and our clients through data enrichment and APIs. Integrated these capabilities with 3 internal platforms and led 4 migrations to transfer over 4.5 million accounts from our legacy alerts platform to the new architecture.Led 13 PI Planning sessions with our cross-functional team consisting of technology, marketing, credit, and analytics. Partnered with the Office of Agile to create best practices for virtual PI Planning Sessions and collaborated with other agile release trains to share learnings to drive continuous improvement.Managed a staff of 2 direct reports, oversaw a team of over 50+ scrum masters, product owners, tech leads, and development teams, and mentored interns and new RTEs. Show less Led two agile scrum teams by conducting sprint ceremonies, managing sprint progress, and generating and analyzing team metrics to transform them into efficient build teams that delivered projects on time and within budget to reduce fraud, increase purchasing rate, and to better align with client priorities. Partnered with client teams to define requirements and to provide ongoing communication updates throughout the project lifecycle.Defined and wrote development stories, acceptance criteria, assumptions, and required documentation for definition of ready (DOR).Through the Synchrony Innovation Station, coordinated and led the efforts to deliver a product demo experience to our Board of Directors that showcased 15+ digital products and enhanced capabilities. Show less Synchrony is a consumer financial services company and one of the largest providers of private label credit cards.•Conducted user research to develop site maps and flows; designed and built over 20 unmoderated usability studies with UserZoom reaching over 1,500 users; utilized user feedback to design user interfaces for responsive design, native, and voice.•Led front-end reskin with a focus on ADA for a platform touching over 18 million registered users.•Designed an Android and iOS native application receiving 4.5 stars with over 350,000 downloads.•Conducted design reviews and facilitated design sprints with stakeholders to set strategy, scope product, provide estimates and deliver project plans that align with agile teams.•Mentored young IT talent by assuming the role of Assignment Leader for Business Leadership Program (BLP) participants. Show less

  • VP, Digital APIs Program Leader

    Aug 2022 - now

  • VP, Digital Release Train Engineer (RTE)

    Oct 2019 - Aug 2022

  • AVP, Digital Scrum Master

    Oct 2018 - Oct 2019

  • AVP, User Experience Interaction Design

    Aug 2015 - Oct 2018