
W. Brandon Walker
Marketing Consultant

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About me
Director of Product at WELL Health Technologies Corp. (TSX: WELL)
Education

The University of British Columbia
2008 - 2011BA of Management Marketing, EntrepreneurshipActivities and Societies: EnVision conference candiate
Experience

Simple Media Engine
Jan 2011 - Apr 2011Marketing ConsultantConducted and developed full marketing research from hypothesis, creating the survey, analyzing the results, writing and presenting the report. Successful report generated a great response from the company with resulting implementation for future business growth.

Med Access
Oct 2011 - Jun 2015- Liaison with QA, Development, Support and Education during new Software Releases.- Plan BETA education for users and manage a small group of support staff during initial roll out.- On site visits with early adopters to gather feedback and insight on the new release. - Document new functionality for internal and external stakeholders and train Company Support staff to be prepared for roll out.- Assist Team Leads with questions about the software, optimize demo's for Sales/Implementation and gather feedback about new ideas/functionality for development. Show less
Business Analyst II - Software Development
Sept 2014 - Jun 2015Release Lead
Oct 2013 - Sept 2014Senior Support Analyst
Oct 2011 - Oct 2013

TELUS Health
Jun 2015 - Aug 2020Learn more about the service here: http://page.telushealth.com/meddialoginfo- Within 18 months, led the creation, strategy and launch of MedDialog service, nationally deployed in 3 EMRs.- Developed business proposals that supported the creation of business cases and have been involved with partner negotiations leading to signed MSAs. - Co-lead sales and marketing strategies to put together a G2M strategy in each province. After 4 months of service availability, we have contracted with 600 physicians in initial test markets.- Trained internal staff and created materials (e.g. ROI calculators, value proposition deck) to prepare processes for on-boarding the customer and billing fulfilment and for a smooth launch.- Managed roadmaps and implementation of the MedDialog service across 5 TELUS EMRs and the development group who created the API.- Lead and present monthly Steering meetings where I have consistently garnered support in direction from Executive Leadership including TELUS CEO. - Successfully manage a highly engaged and productive team. Show less MedDialog- Product owner of MedDialog, TELUS Health's clinical secure communicate service.- Wrote requirements by collaborating with internal stakeholders and conducted surveys with physicians to determine the market problems.- Managed other Business Analysts to implement MedDialog across 5 EMRs. - Go to Person for all things MedDialog e.g. Marketing materials, Sales training, Internal Support training, Partnership strategies, BETA sites, pricing, invoicing, data reporting and Go To Market strategy.ePrescribe- Lead Billing and Data Reporting requirements for the ePrescribe service.- Assisted in determining market penetration for TELUS across Canada to determine effective pilot regions.- Researched areas of interest and provided the team with knowledge and recommendations on a wide range of topics relating to further success of the ePrescribe project.- Involved in writing the TELUS' successful RFP application for Infoway's PrescribeIT initiative. Show less - Lead several projects to market involving UX, Development, QA, Support and Clinical Content. - Documented impact, scope, work-flow analysis and analytical usage analysis. - Created marketing materials, including the winter newsletter for software development, user conference highlights, and announcement of new features to market.- Facilitated meetings across all departments to collaboratively generate a road map for Tips sent out to customers. Developed the process for send-out and documentation.- Self-Started improvements Priority Matrix for Med Access EMR by gathering feedback from both development and support and presenting it to product management which was influential in the final decision.- Lead BA for medication component improvements in 4.8, by collaborating with all internal stakeholders to make proposals with development and finalize a focused direction. Collaborated with the other EMR's to gather more feedback and ideas for how their prescribers worked and created a medication survey and sent out to 1400 MD's, received and analyzed over 100 results. Led focus groups for external MD's who answered the survey and presented prototypes to internal stakeholders for feedback. - SQL expert conducting numerous cross-site queries to learn and analyze user interaction with the software. Used the analysis to help with the direction of the software. Show less
Sr Product and Strategy Manager
Jan 2019 - Aug 2020Product Manager - MedDialog
Aug 2017 - Jan 2019Senior Business Analyst - Medication Management
Apr 2016 - Aug 2017Business Analyst II - Product Management
Jun 2015 - Apr 2016

Intelerad
Aug 2020 - Aug 2021Group Product Manager / Interim Director of RadiologyOverseeing a product suite generating over 65 Million in ARR and support new partnerships and acquisitions Lead G2M and Product Strategy creationPricing Lead for the company Pricing Review Board, coordinate pricing benefits tracking, pricing analysis & sales enablementLead and Manage:- Product Portfolio- Partnerships- Market & Product evaluations- Product Strategy- Annual Roadmap- Product pricing

TELUS
Aug 2021 - May 2023Director of Product & Services - Connected HealthGrowing the bridge between Telco and Health software through creating a business of consequences within Telus Business Solutions.- Launched Connected Ambulance product. Utilizes Augmented Reality glasses with paramedics to communicate and get support with remote physicians.- Launched pilots with Virtual Reality headsets for pain and anxiety management. Ex. Reduction of Cancer patients before treatment. As well simulate MRI scans prior to encounter to reduce failed scans- Created a program for growing workflow optimization, patient engagement/outcomes and staff burn out with several RTLS use case and solutions in the hospital- In-depth industry knowledge and strategy created for IoT in health across the world showcasing the various use cases, telcos and businesses for a success business bridging the telco further into health Show less
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WELL Health Technologies Corp. (TSX: WELL)
Jun 2023 - nowDirector of Product
Licenses & Certifications
- View certificate

Pragmatic Marketing Certified – Level I (PMC-I)
Pragmatic Marketing
Volunteer Experience
Volunteer
Issued by Kelowna Food Bank on May 2014
Associated with W. Brandon WalkerPrepping and Serving Food
Issued by Kelowna Gospel Mission on Jun 2015
Associated with W. Brandon Walker
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