
Bruno Ferreira
Trade Marketing Manager

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About me
Costumer Marketing Manager | Diageo
Education

IPAM
1997 - 2003Licentiate degree Gestão de Marketing
IPAM
1997 - 2003GESTAO DE MARKETING Marketing/Marketing Management, General
Experience

RedBull Portugal
Jan 2003 - Dec 2007Trade Marketing ManagerTrade Marketing ManagerRed Bull Portugal, Lisboa (Portugal) ▪ Responsible for the on and off trade, events, and sports of districts: Coimbra, castelo branco, Santarem, leiria, portalegre e Azores Island.▪ Trading of promotional campaigns from the point of sale, negotiation of opening new outlets, new business development and customers(prospecting), implementation and reconciliations strategies local business,development,implementation and monitoring of activities of point of sale, as well as control and supervision and merchandising.▪ Executing with excellence the agreed events according to BP, in line with the marketing strategy.▪ Create small fire events across the country to bring the brand closer to communities and working with.▪ Identify new events/opportunities▪ Contract negotiation generally supply every customer, trading of promotional campaigns, new business development and customers(prospecting), implementation and reconciliation strategies local business, development, implementation and monitoring of activities.▪ Budget management: cost control reports and reporting nationally.▪ Direct responsible for several KA´s modern distribution.▪ Development, negotiation and implementation of promotional plans for each client, budget control and sales, defining and monitoring venders, distributors.▪ Main activities: Red Bull air race, Red Bull flugtag, Red Bull Soapbox. Show less

Red Bull Angola
Nov 2012 - Aug 2015Events Especialist Sports and culture country managerEvents Specialist-Sports and culture country ManagerRedBull Angola, Luanda (Angola) ▪ Execution excellence with the agreed events according to BP, in line with the marketing strategy▪ Exploration of new talents in the sports scenario and coordination athletes program.▪ Coordination and execution of selected events of the brand in operational and logistical context.▪ Establishment of red bull drink as functional and innovative brand in sport events / culture in almost all sports events, culture scenes, opinion leaders, sports industry, agencies, media, associations, authorities, etc. by creating a strong and accessible network.▪ Connection with the marketing department, suppliers, partners and sponsorship of various authorities.▪ Get the proper approval for events and placing POS.▪ Connect and ensure appropriate sponsors for events▪ Work efficiently with communication and digital department to ensure complete activation and maximize output on all platforms.▪ Plan and implement effective and relevant activation plans.▪ Identify new events and opportunities.▪ Budget management: cost control reports.▪ Principals events organized: RedBull King of the Rock, Red Bull Music Academy Show less

British Americam tabacco
Sept 2015 - Nov 2019Marketing Deployment Manager
Diageo
Nov 2019 - nowCostumer Marketing Manager
Licenses & Certifications

Gestor de marketing
IPAM
Languages
- poPortuguês
- inInglês
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