Asif Ali, IMCM

Experience

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  Npower Gas and Electricity LTD, UK

  May 2006 - Dec 2006

  Sales Advisor

  Experience of personal selling, lead generation, door-to-door marketing of Npower Gas and Electricity to prospective clients

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  Mercury Media International, UK

  Jan 2007 - Apr 2007

  Office Administrator

  -Marketing of documentaries to television channels around the globe. -Responsible for maintaining spreadsheets of general day to day expenses and contracts. -Interaction with international clients on related matters.

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  Club 21 UK (Member of Como Group)

  Apr 2007 - Feb 2008

  Sales Assistant/Shop Administrator

  -I joined as a Sales Assistant and got promoted after just 4 months -I was responsible for maintaining records of daily/weekly/monthly sales and meeting the targets provided by the Head Office (Club 21)-Assisting and training cashiers-Maintaining stock levels and merchandising complete range of Emporio Armani men, ladies and children clothing.

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  METRO-Habib Cash & Carry Pakistan (Pvt) Limited

  Aug 2011 - Jan 2014

  Demonstrated insight to methodically categorize men, women and kids clothing, men and women shoes, and men and women innerwear, including lingerie and corsetry. Conducted annual negotiations with suppliers, preparing budgets (of sales, income and margins).Succeeded in launching new product in Metro’s Own Brands as well as supplier brands. Worked with artists, designers, printers and media buyers. Oversaw the production of Metro Post adverts, newspaper, SMS marketing and Facebook campaigns.Key Accomplishments: Utilized a diplomatic leadership style as a foundation for directing operations, resulting in successful achievement of KPIs which included Sales volume, Profitability, Margin, Stock turnover and maintaining the old stock at the minimum level. Identified consumer markets, monitored market trends and assessed potential products for investment, based upon consumer needs and spending habits, while looking at the pricing of products and analysing the potential profitability. Show less Formulated price comparisons using different marketing tools. Classified included men, women and kids clothing, luggage, and men and women innerwear, including lingerie and corsetry also designed promotions, sales planning, in-store merchandising and branding.Streamlined stock supply to maintain optimum stock level, coordinated with suppliers for continuously managing the ideal assortment. Organized market surveys, analysed market, customers and competitors to support in setting new product pricing. Kept abreast with the latest fashion trends for new product launches. Built synergy with marketing department to create Metro post adverts and in-store adverts and promotions, along with getting the photo-shoots done. Trained new team members, handling imports, maintaining legal documents and records, were all part of day to day activities.Key Accomplishments & Projects: Delivered sterling support to Senior Buying Manager for successfully implementing the Shoe Shop project, scoped, spearheaded and devised different strategies to reduce maximum Old stock.  Kept complete overview of the process of merger between Metro C&C and Makro Habib. Remodelled stores while working with marketing department for branding and marketing tools. Show less Performed duties as supportive overlay to work in core Offer Management Division including Sweets & confectionery department and beverages department. Accomplished 6 weeks store operations training as a part of Trainee program. Provided complete support to Buying Manager Media for 3 months and successfully completed projects which included in-store display of LCDs on LCD wall at 5 stores, along with significant reduction of Old stock from Rs.13m to Rs.4m. Assisted Senior Manager Beverages and Tobacco department. Worked on Customer Led Category Management, a project given to Metro Pakistan by Metro AG. Show less

  • Buying Specialist (Clothing, Shoes, Innerwear)

    Oct 2013 - Jan 2014

  • Buying Executive-Clothing and Accessories

    Mar 2012 - Sept 2013

  • Trainee Buyer(MTO)

    Aug 2011 - Mar 2012
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  Sefam Pvt Limited (Bareeze)

  Jan 2014 - Sept 2014

  Sourcing Manager

  Held the credit of leading design team, carry-out innovation in new product development ensuring latest fashion trends incorporated in the products developed. Managed multiple priorities including all aspects of the brand including designing, outsource production and sales.Achieved bottom line results through the supervising the production managers, merchandiser and quality audit team, making sure the outsource productions meet required quality standards and are on schedule.Key Accomplishments: Joined the brand in loss situation; strategized and aligned all resources to revitalised brand to break-even point in the first season and ensured significant revenue and brand growth by implementing best practices. Built client-focused brand message which optimized sales, brand loyalty while improving market share. Kept abreast with market trends, initiated competitors’ intelligence to identify opportunities and key issues. Show less

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  Service Sales Corporation (Pvt.) Limited

  Oct 2014 - Jun 2015

  Merchant (Women Footwear and Accessories)

  Managed portfolio of products offered in the stores. Designed strategies for building seasonal product portfolio and ensured timely availability in stores to drive the top-line sales of the company, negotiated prices with local and international supplier to ensure best market rate.Demonstrated keen attention to the details for creating assortment plans across clusters, price points and types of shoes and handbags. Supervised Visual Merchandising at stores to achieve and surpass sales targets.Key Accomplishments: Built collaborative rapport with import suppliers on production planning and timely deliveries, supporting Finance department in preparing LC for imports by implementing best practices.  Extensively coordinated with the marketing department to plan and devise marketing campaigns as well as presented business review to the CEO; providing increase in decision-making alternatives for executive team. Show less

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  Outflare Apparel

  Jul 2015 - Mar 2018

  General Manager

  Principal strategist and visionary orchestrated all bottom-line factors to grow company from only providing designing and production services to other brands to initiating project of launching own brand. Significantly augmented client portfolio by pitching to new clients for outsourcing their production. Steered efforts towards ensuring timely delivery of client’s orders with quality parameters set by the clients.Utilized well-rounded communication and negotiations skills to deal with production prices with client brands in order to maximize profitability earned through their outsourced production. Spearheaded production department and overseeing all processes of production (cutting, stitching, finishing and packing) are being followed timely to avoid any bottlenecks. Assessed performance of all marketing campaigns, and evaluated against goals (ROI and KPIs) including online and offline channels.Key Accomplishments: Determined, monitored, and reviewed the product development processes, pricing and new product launches, developed new business opportunities. Guided the designers in bringing innovation in products and creating new fashion trends. Applied ardent business-ownership approach for developing and training in-house online and social media marketing team to successfully execute Outflare’s online business, delivered digital marketing techniques to ensure online sales attraction. Identified and targeted audience to select boosting posts on social media pages. Set up an in-house photography studio for product shoots In order to curb the additional costs of getting the photo-shoots outsourced. Designed and executed all communications and media strategies for online and offline channels, analysed sales forecasts and relevant financials and reporting on product sales, expert in budgeting and cost controls to ensure optimum return achievement Sourced knitted products from abroad, along with organizing and getting the photo shoots done abroad. Show less

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  AAA Associates Immigration Services

  Apr 2018 - Jun 2020

  Led the department to meet company’s expectation and achieve growth, efficiency, quality, as well as goal accomplishment. Effectively established and maintained department controls and feedback systems to monitor the operation of the sales department.Key Accomplishments: Worked closely with the teams to set and meet sales goals. Trained the Sales team on "entertaining high net-worth clients”.  Geared sales volume by keeping track of changing trends, current indicators and competition. Designed SOPs and Step Sheets for Business Migration programs.  Supervised the marketing team for updating the websites and creating the Social Media campaigns to generate quality leads on regular basis. Handled data distribution and monitored reports. Managed seminars with government officials as guests of honour. Coordinated with top Government officials and maintained rapport. Show less

  • Business Development Manager

    May 2019 - Jun 2020

  • Business Migration Manager

    Apr 2018 - Apr 2019
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  Advent Global - Mobilizing Beyond Borders

  Jun 2020 - Nov 2022

  General Manager
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  Abode Options

  Nov 2022 - now

  General Manager