Gabriela Suárez

Experience

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  Public School Cobeña

  Oct 2007 - Dec 2007

  English teacher
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  Helford

  Sept 2009 - Jun 2010

  English teacher
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  Golden Moments Gift Experiences

  Jul 2011 - Jan 2012

  Specialist in Business development & Marketing
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  Carrefour

  Jun 2012 - Jul 2012

  Administrative in Finance and Insurance
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  Dentsu Aegis Network

  Jul 2013 - Aug 2014

  Main Clients: Guess Europe, adidas, Costa Crociere, DeAgostini..etc• Dealing with finance • Set up campaigns in Yahoo Bing Network, Adwords, PLA, YouTube, GDN, Display, Facebook, Twitter• Report and analyzing results• Responsible for the implementation, monitoring, on going optimization to achieve the CPC, CPL, ROI clients’ goals especially based to E-commerce clients such as adidas and Guess.

  • Assistant Paid search

    Apr 2014 - Aug 2014

  • Digital Performance Specialist

    Jul 2013 - Mar 2014
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  MediaCom

  Aug 2014 - Sept 2016

  Working in Search and Programmatic.-Prepare accurate and comprehensive competitive data with insightful observations and analysis for Programmatic Buying Unit- Apply synergies between Search and Programmatic with remarketing list in Adwords and Audiences build in DCM- Analyze and test different tactics in PBU (FBX, YouTube, Remarketing, Prospecting, PMP's, Affinity audiences, Similar Audiences, In-app..etc) throughout Doubleclick Bid Manager-Executing A/B and multivariate tests to optimize the advertising efficiency and maximize CPA in search and Programmatic-Identifying opportunities to target advertisements-Training of two members of the team (Search) Show less I belong to MediaCom Worldwide in the biddable international department, although I am based in Barcelona working face-to-face as an implant for SEAT Headquarters ("Brand house").-Coordination and implementation of Adwords, Yahoo Bing Network and GDN throughout Doubleclick for Search-Worked closely with the Analytics team to tackle tracking errors and ensure all the pixels of Floodlight were firing correctly, especially with the new website-Data comparison between different tools such as Omniture, Adobe and Doubleclick for Search-Automatize reporting by using advanced excel functions-Campaign analysis and optimization-Create and build campaigns-Roll out of the "Dealers project" with more than 350 accounts (in DE) and deployed to the other markets-Apply and deploy innovations cross-markets-Analyze competition with SEM rush Show less

  • Senior Search & Programmatic Planner for SEAT

    Oct 2015 - Sept 2016

  • Search Planner for SEAT

    Aug 2014 - Oct 2015
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  ESIC Business & Marketing School

  Aug 2016 - Aug 2017

  Paid search Associate Professor

  Prepare presentations and teach in the postgraduate "SEM, SEO and Analytics" programme

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  Inesdi

  Aug 2016 - Nov 2016

  Paid search professor

  Prepare and teach in the "open class" on how to optimize Adwords campaigns

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  Nestlé

  Oct 2016 - now

  Driving effectiveness advanced analytics use cases together with data scientists such as MMM, price pack architecture, promo and demand forecasting. Lead the Digital Data Strategy for Purina Europe region. Transform and enhance Digital Analytics and Tagging in Nestlé worldwide with more than 1800 sites and 120 apps across all business and markets in Nestlé.Managed the following Martech :- Dashboarding - Google Cloud Platform (for marketing use cases) - Google Analytics 360- Google Tag Manager - Tag inspector (Tag auditing and monitoring) - Cookie Management Manager

  • Advanced Analytics Lead - Purina Europe

    Jan 2025 - now

  • Analytics Manager (effectiveness) - Purina Europe

    May 2023 - Jan 2025

  • Data & Analytics Manager (digital) - Purina Europe

    Oct 2019 - May 2023

  • Digital Analytics - Global IT - Business Analyst

    Apr 2017 - Oct 2019

  • Project Manager / Product owner - IT

    Oct 2016 - Mar 2017
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  Nuclio Digital School

  May 2020 - Oct 2020

  Mentor of Digital Marketing