Experience

• 

  Carlos alberto haute couture

  Jun 2001 - Aug 2007

  Novel designer, marketing & public relations liaison

  • Prepared over 200 email campaigns in addition to more than 350 adword and search engine optimization strategies, increasing brand recognition by 70%. • Assembled layouts and printed material for appointments between head designer and clients, along with arranging showroom setups, increasing and strengthening brand optimization by 75%.• Maintained over 20,000 records of plans for promotional events as well as event schedules and client contracts.• Gathered key market research information needed to develop 1,500 effective media plans and trade shows in addition to assisting with the development, execution and monitoring of each plan. • Developed of over 500 effective plans to improve customer satisfaction goals, resulting in increased customer retention by 20%, from 72% to 92%.• Created customer satisfaction survey, reducing potential problems by 25%.• Recommended improvements in shipping service and billing methods in addition to quickly and effectively solving customer challenges, increasing customer satisfaction by 60%.• Collaborated with head designer in the design and appliqué design of over 10,000 swimwear, bridal gowns and evening gowns for Miss Universe and Miss Puerto Rico Universe Organizations, as well as local celebrity clients.• Fitted more than 15,000 bridal gowns, swimwear, and evening gowns for Miss Universe and Miss Puerto Rico Universe Organizations, as well as other high profile corporations.• Assisted with technical design, pattern making and cutting of 5,000 bridal gowns, evening gowns and swimwear.• Sourced fabrics and trims for over 900 high profile projects for local celebrities. Show less

• 

  San juan fashion week

  Sept 2002 - Mar 2004

  Marketing & public relations intern

   Developed 1,500 event press kits for national and international magazine publications and broadcasting media, such as Univision’s Primer Impacto, increasing San Juan Fashion Week’s brand recognition by 65%. Organized 35 photo shoots for 30 journalists from publications that include Puerto Rico’s El Nuevo Dia and Primera Hora. Arranged 55 interviews with designers in particular Puerto Rico’s Carlos Alberto, Stella Nolasco and Nono Maldonado, as well as models, and conducted media traffic. Managed and led over 250 media staff. Show less

• 

  Jack morton worldwide

  Jan 2008 - Jan 2009

  Assistant social media coordinator

  • Prepared over 15product presentations as well as printed marketing material such as sales literature, case studies and newsletters, along with serving as an interpreter in 15 meetings with 25 Latin American clients, increasing project planning speed by 60%.• Completed marketing strategy development, including site Analytics monitoring, search engine optimization and email campaigns, increasing product commercialization and portfolio optimization by 65%.• Collaborated with account manager in promotional event development and coordination to target Latin American market, resulting in 70% of market increase for the ALLTEL brand and reducing event costs by $20,000. Created and managed a social media communications plan, including social media goals, budget and tactics.• Developed social media strategy, creating highly interactive and engaging posts, contests and blog posts for all the company’s social media channels (Facebook, Twitter, Instagram, Pinterest, Google+, YouTube and LinkedIn).• Researched and created content calendar along with content for all the company’s social media channels (Facebook, Twitter, Instagram, Pinterest, Google+, YouTube and LinkedIn), resulting in an exponential growth of 84%.• Led a team of 10 members in coordination of market research in addition to the gathering of over 4,000 customer satisfaction data from 4 promotional events. Show less

• 

  Us navy

  Apr 2009 - Dec 2011

  Military wife

  Made sure everything was in order while my husband was deployed.

• 

  Spectrum building systems, inc.

  Jan 2012 - May 2012

  Marketing coordinator/social media coordinator

  • In charge of marketing strategy development including planning and coordinating trade show appearances, increasing leads by 30%.• Increased leads by 38% through blog posts development and company press releases.• Strengthened brand awareness by 35% within the company’s 11 target markets with development and maintenance of social media campaigns.• Created and managed email campaigns for 11 target markets, resulting in increased conversions by 45%.• Redesigned, updated and maintained company’s website content, increasing click through rate along with brand recognition by 37%.• Designed printed materials for trade shows, meetings with clients and media with a result of over $350,000 in profit from awarded projects.• Managed SEO practices as well as monitored site Analytics increasing lead conversion rate by 42%.• Worked with group of 5 staff members developing lead nurturing program 1 month before deadline. Show less

• 

  Any lab test now

  Jun 2012 - Aug 2015

  Marketing coordinator/social media manager

  • In charge of social media marketing strategy development including coordination and execution of strategic social media and digital initiatives, increasing leads by 54%.• Monitored multiple social networks (Facebook, Twitter, Pinterest, Google+, YouTube, LinkedIn and Instagram) using a variety of tools including Sendible, WooBox and HooteSuite.• Developed integrated campaigns for implementation across multiple social media channels (Facebook, Twitter, Pinterest, Google+, YouTube, LinkedIn and Instagram), which increased customer fan base by 48%. • Increased leads by 39% through blog posts development.• Managed daily posts and content calendar, strengthening brand awareness by 35%.• Engaged with other users using the appropriate style and tone of the company as well as real time customer engagement responding quickly to customer concerns and executing the appropriate follow up with staff members, increasing customer satisfaction by 48%.• Created and managed email campaigns for 15 target markets, resulting in increased conversions by 45%.• Analyzed and communicated social media campaign and initiatives’ results on a weekly basis, increasing campaign effectiveness by 63%.• Worked directly with Marketing Director in the development of a department integration program, with a result of 57% increase in successful campaigns execution.• Designed materials for social media platforms resulting in 35% of customer engagement. Show less