Apurva Sah

Experience

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  Freelancer

  Jun 2015 - Jun 2017

  Freelance
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  OnlineSanitary.com

  Jul 2017 - Jul 2018

  Digital Marketing Executive
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  Digiperform

  Aug 2018 - Jul 2019

  Digital Marketing Trainer & Executive
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  Sophia Edutech

  Aug 2018 - Jul 2019

  Digital Marketing Executive

  Sophia Edutech is a Digital Marketing Institute/ Partner @ Digiperform. My responsibilities here include: • Managing Google AdWords and social media accounts. • Optimizing the accounts and enhancing their performance regularly. • Devising and executing the marketing strategy for the company through digital mediums. • Writing Blogs for the company's website. • Running Marketing Campaigns for Lead Generation (Social Media and Google Adwords).• Website Creation (For Clients) and Updation.• Managing all Social Media Accounts of the company and clients.• Part Time Digital Marketing Trainer. Show less

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  Digi Public School

  Aug 2019 - Jan 2020

  Digital Marketing Executive

  My responsibilities here include: • Managing Google Adwords and Social Media Marketing Campaigns.• Optimizing the accounts and enhancing their performance regularly. • Devising and executing the marketing strategy for the company through digital mediums. • Running Marketing Campaigns for Lead Generation (Social Media and Google Adwords).• Provide Digital Marketing Training to Students.

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  DMSN®

  Jan 2020 - Feb 2022

  Digital Marketing Manager

  My responsibilities here include:• Managing Google Adwords and Social Media Marketing Campaigns.• Optimizing the accounts and enhancing their performance regularly.• Devising and executing the marketing strategy for the company through digital mediums.• Running Marketing Campaigns for Lead Generation (Social Media and Google Adwords).

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  Rdv digital agency

  Dec 2020 - Apr 2023

  Co-Founder
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  Digifuels

  Apr 2022 - Apr 2023

  Google Ads Specialist

  • Develop and implement Google Ads campaigns: Responsible for creating and implementing campaigns to meet the clients' business goals, such as driving sales, increasing website traffic or brand awareness.• Keyword research: Conduct extensive keyword research to identify high-potential keywords for the campaigns. • Ad copywriting: Write and optimize ad copy that's engaging, persuasive and resonates with the target audience.• Monitor campaign performance: Regular monitoring of campaigns and analyzing key performance metrics to identify trends and optimize campaign performance.• Budget management: As a Google Ads Manager, it's essential to ensure that campaigns stay within budget, while also maximizing ROI.• A/B testing: Conducting A/B testing on different ad copy, landing pages, and other elements to identify what works best for the target audience.• Landing page optimization: Responsible for ensuring that the landing pages are optimized for conversions, and work together with the ads to deliver a seamless user experience.• Reporting: Responsible for creating reports on campaign performance, including metrics such as impressions, clicks, conversions, and ROI. • Client communication: Communicate regularly with clients, providing updates on campaign performance and recommendations for optimization. Show less

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  Emote Digital

  Apr 2023 - now

  Search Engine Advertising Specialist

  Campaign Setup and Optimization:- Create new advertising campaigns based on client objectives or company goals.- Set up ad groups, ad copy, and relevant keywords.- Optimize ad copy and landing pages for better click-through rates (CTR).Keyword Research:- Conduct keyword research to identify the most effective and relevant keywords for campaigns.- Analyze search trends and competition to adjust keyword targeting.Bid Management:- Monitor and adjust keyword bids to ensure cost-effective advertising.- Optimize bids to achieve desired ad positions and maximize ROI. Ad Extensions and Formats:- Utilize ad extensions and various ad formats to enhance ad visibility and engagement.Budget Management:- Allocate and manage budgets for campaigns and make adjustments as needed.Quality Score Improvement:- Work on improving the Quality Score of keywords by optimizing landing pages and ad relevance.Audience Targeting:- Define and target specific audience segments based on demographics, interests, and behavior.Competitor Analysis:- Analyze competitors' advertising strategies and adjust campaigns accordingly.Performance Monitoring:- Regularly monitor campaign performance using analytics tools.- Track key performance metrics like CTR, conversion rates, and ROI.Strategy Development:- Develop long-term and short-term PPC strategies to achieve campaign goals. Conversion Tracking:- Implement and monitor conversion tracking to measure the success of ad campaigns in meeting business objectives. Show less

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  Infinity Soft Systems

  Apr 2023 - now

  Senior Digital Marketing Executive - PPC

  • Develop and implement Google Ads campaigns: Responsible for creating and implementing campaigns to meet the clients' business goals, such as driving sales, increasing website traffic or brand awareness.• Keyword research: Conduct extensive keyword research to identify high-potential keywords for the campaigns. • Ad copywriting: Write and optimize ad copy that's engaging, persuasive and resonates with the target audience.• Monitor campaign performance: Regular monitoring of campaigns and analyzing key performance metrics to identify trends and optimize campaign performance.• Budget management: As a Google Ads Manager, it's essential to ensure that campaigns stay within budget, while also maximizing ROI.• A/B testing: Conducting A/B testing on different ad copy, landing pages, and other elements to identify what works best for the target audience.• Landing page optimization: Responsible for ensuring that the landing pages are optimized for conversions, and work together with the ads to deliver a seamless user experience.• Reporting: Responsible for creating reports on campaign performance, including metrics such as impressions, clicks, conversions, and ROI. Show less