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Federica Ciancetta

Federica Ciancetta

Art Director

Followers of Federica Ciancetta209 followers
location of Federica CiancettaMexico City, Mexico

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  • Timeline

  • About me

    Video Editor & Producer・Photography Curator ・Content Creator & Photographer ・Community Manager ・Content Marketing Specialist

  • Education

    • University of the Arts London

      2000 - 2003
      Bachelor of Arts - BA Photography

    • Hyper Island

      -
      Brand Strategy & Storytelling

  • Experience

    • Honey Lulu - Variety & Cabaret Art Direction

      May 2006 - May 2017
      Art Director

      Art Direction: merchandising design, photoshoot planning and research for performance artist Honey LuluPR & Marketing: social media management, copywriting in Italian and English for books and magazine interviews, and performing for clients such as Saturn, MTV European Awards, Esso, Sparkasse etc.

    • Old Fleas Vintage Market

      Apr 2016 - Oct 2020
      Event Producer

      - Production and creation of an event that has become a pillar of the Berlin vintage lovers' community- PR: community management, event promotion, press communication, with a reach of over 75K per event- Copywriting: blogging in WordPress, writing of newsletters- Event management: organisation and execution of event ‘Old Fleas Vintage Market’ at Ballhaus Berlin

    • KAYAK

      May 2017 - Dec 2017
      Content Editor

      - Writing for SEO: writing SEO optimised conversion articles for the Italian locale of KAYAK’s travel magazine- Keyword research: analysing relevant SEO keywords using AdWords, Sistrix and SEMrush- Translation: converting and translating copy from English (and occasionally German and Spanish) to Italian- Copy editing: proofreading, editing and formatting of articles on WordPress across different locales- Research: factual and visual research for content creation

    • Momondo

      Apr 2018 - May 2020
      Brand Imagery Specialist

      - Sourcing and buying on-brand travel images and video for momondo, KAYAK, Checkfelix, SWOODOO and OpenTable (Product, Commercial and Editorial)- Image retouching on Photoshop- Managing visual assets through DAM tools- Managing stock image suppliers subscriptions- Selecting influencers' content for momondo's Discover magazine and brand- Briefing brand ambassadors for visual content production

    • KAYAK

      Apr 2018 - Apr 2020
      Community Manager

      - Influencer marketing: Country Manager for momondo’s project ‘Open World Travelers Ambassador Program’ in 2019, managing influencers (gaining over 30M impressions) through Influitive and Socialix- Community management KAYAK & momondo Italian markets: online community engagement, moderating major campaigns such as momondo’s viral video ‘The World Piece’, monitoring crisis marketing- Award management ‘BOWA’ 19: application and voting screening for momondo’s Bloggers Open World Awards 2019, social media management, event support for BOWA 19 in Milan, with the participation of bloggers and influencers Show less

    • GetYourGuide

      Mar 2021 - Jun 2022
      Office Manager

    • KAYAK

      Jun 2022 - now
      Picture Editor

    • AirHelp

      May 2023 - now
      Video Producer & Editor

  • Licenses & Certifications

    • BAPLA Basic Copyright Ceritficate

      BAPLA

    • Brand Strategy & Storytelling Course Certificate of Completion

      Hyper Island
      Apr 2022