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Erykah LaBad

Marketing And Advertising Intern

210 followers

Albany, New York, United States

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Timeline
About me
Integrated Marketing, Advertising and Communications Specialist
Education
- University at Albany, SUNY
  2018 - 2022
  Bachelor's degree Communication and Media Studies Senior
  Activities and Societies: Former Event & Programming Chair of "Building Ladies Up". - Communicate with committees in order to plan and execute large scale events and programs.- Delegate necessary tasks to members and the executive board for major events and programs.- Coordinate with vendors and other organizations for events and programs.- Assuring that every event or program is up to BLU’s standards and corresponds to our mission as an organization.
- High School for Innovation in Advertising and Media
  2015 - 2018
  High School Diploma Advertising
  Activities and Societies: Track & Field, Office Assistant Salutatorian of graduating class with a GPA of 3.3.
Experience
- 4A's
  Feb 2018 - Jun 2018
  Marketing And Advertising Intern
  - Managed and organized internal employee files and documentation, ensuring systematic maintenance and accessibility.- Coordinated and communicated with company employees via email about crucial missing documents.- Participated in collaborative brainstorming sessions to generate ideas for upcoming company projects.- Assisted in planning marketing initiatives for upcoming company events, conferences and webinars.- Exploited skills in the program Netforum to register participants and attendees for company events of 200+ attendees. Show less
- Mazzone Hospitality, LLC
  Sept 2018 - Mar 2019
  Event Staff
  - Worked quickly and efficiently to setup for events such as setting decorations, condiments, candles, napkins, service plates and utensils onto tables.- Cleaned and organized tables as needed while rapidly multitasking and managing other needs of servers in a time effective manner.- Maintained table setting by removing courses as completed.- Respectively communicated with attendees to respond to their wants and needs immediately.
- New York State Education Department
  Sept 2021 - May 2022
  Marketing Communications Intern
  - Designed and executed visual aids for all agency social media channels which increased traffic by 85%.- Developed innovative social media campaigns, proactively researched information for campaigns and wrote post copy.- Managed social media content postings to Facebook, Twitter, and LinkedIn via Hootsuite and Meta Business Suite.- Assisted with writing, editing, designing & proofreading news release content, newsletter content and website content.- Established internal agency-wide style guides to improve corporate identity and external communication consistency. Show less
- Craft & Commerce
  Jun 2022 - Feb 2024
  - Use paid search and paid social platforms to generate ad campaigns for 7+ clients including media planning and strategizing, ad setup, and daily campaign management.- Partner and collaborate with various media vendors to execute OOH advertising campaigns for 7+ clients.- Monitor and refine campaigns based on ongoing performance to drive ideal campaign results for clients.- Create and traffic weekly performance reports via Looker Studio to account team, including optimization strategies for ongoing improvement.- Apply historical campaign data, seasonality and current industry trends to set realistic and measurable campaign goals. Show less
  - Advertising Operations Coordinator
    Aug 2022 - Feb 2024
  - Advertising Intern
    Jun 2022 - Sept 2022
- Wedding Planning Plus
  Mar 2024 - now
  Assistant Wedding Coordinator
- Albany Leadership Charter High School for Girls
  Mar 2024 - now
  Communications and Marketing Coordinator
Licenses & Certifications
- Google Ads Search Certification
  Google Digital Academy (Skillshop)
  Dec 2022
  View certificate

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