Munira Taher

Experience

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  Pretty Paws Mobile Pet Grooming

  Sept 2017 - Jan 2018

  Marketing Internship

  - Conducted research for Pet Grooming Industry in Bahrain through surveying 260 pet owners and undertaking focus group discussions.- Created social media content for Pretty Paws online platforms - Created a website to showcase the SEO optimization- Drafted a full-fledged 12-month campaign for Integrated marketing communications- Worked in a team to create video content

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  Kane Mochi

  Mar 2018 - Jun 2018

  Digital Marketing Specialist

  - Set up a pop-up version for the client on Polytechnic's Annual Marketing Day 2018 at Riyadat Mall- Created a series of images and video content to post on KM's Instagram handle- Video shoot for unique recipe videos for client's Instagram during Ramadan as festive content- Increased engagement on KM's social media by 33%- Offline marketing activities for Kane Mochi on Marketing Day, client's products sold out due to our efforts- Won 'Best digital marketing campaign 2018' award Show less

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  Al Kindi Specialised Hospital

  Sept 2018 - Jan 2019

  Marketing Consultant

  - Planned out a 12-month marketing strategy for Alkindi hospital to enhance growth by 24%- Profiled the market for the target audience needs- Recommendation for introducing new services within the hospital - Marketing management in terms of current hospital operations and future improvements - Created a mock version of the hospital app to keep up with industry trends- Strategies to enhance online presence and awareness

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  Office of the Prime Minister Bahrain

  Sept 2019 - Jan 2020

  Marketing Specialist

  In collaboration with the Education Team- Planned and strategized a nation-wide Integrated Marketing Communications campaign titled 'MY FUTURE' to promote Applied & Technical Learning amongst secondary school students- Presented a detailed Marketing Campaign to the Education team, Media & Comms. Team of the Crown Prince & EDB at Gudabiya Palace- Developed communication strategy for internal stakeholders (Government offices, MOE, Education team) - Developed communication strategy for external stakeholders (Parents, teachers, schools, students)- Filled the gap of primary research needs to identify the learning perspectives of 2 parties: Parents and students of Grade 9, 10, 11 & 12- Undertook primary research by surveying 1000+ secondary school students & conducting 10 focus groups - Created a solid strategy for 'MY FUTURE' marketing with a mix of offline and online channels to promote Applied Learning - Delivered READY content in form of images, videos & written pieces to facilitate social media posting - Creation of a full-fledged campaign website for external stakeholders Show less

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  Purisoul - The Wellbeing Agency of Change Specialists

  Oct 2020 - now

  Strategic Marketing Manager