Luca Varriale

Experience

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  FARAONE MENNELLA by RFMAS

  Jan 2012 - Jun 2012

  Assistant Brand Manager

  • Supported marketing department on new selling, placement and communication strategies • Assisted sales department for Bergdorf’s Goodman luxury store• Supported the opening of new point-of-sales in Capri• Participated in negotiations with buyers at Bergdorf’s Goodman (New York) and at “Couture” fair (Las Vegas)

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  Wunderman

  Jun 2012 - Sept 2012

  Project Manager/Account executive (internship)

  • Participated in developed of direct marketing campaigns for top clients such as Citibank and Nokia • Kept projects on track• Took part to Levi's new product launch in 2013 and presented it to Lester Wunderman, David Sable (Y&R CEO) and Levi’s Global CMO

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  Ferrero, Campari, Pomellato

  Apr 2013 - Apr 2014

  Branding Consultant

  Hands-on branding projects in cooperation with companies' marketing department:• Ferrero: Product Innovation. Transform intangible drivers into concrete, bearing in mind the brand identity• Campari: Relaunch. 360° new positioning strategy for a product that failed in the market• Pomellato: Digital Strategy. Understand the brand essence and build a new digital positioning

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  IED Istituto Europeo di Design

  Apr 2013 - Mar 2014

  Master's Tutor

  • Responsible for over 20 international students; served as mentor and practical thinker• Ensured efficient projects coordination and solved all class-related problems • Participated in IED's Social Media strategy development as well as execution

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  Omnicom Media Group

  Sept 2014 - Jan 2018

  • Started off the Business Development BU across the three Group's agencies (OMD, PHD, Omni@) • Coordinated local and International pitches throughout multiple business units• Worked on marketing projects for Audible, Estee Lauder Group, Wind, Yoox, ING Bank, DeLonghi, H&M, L'Oreal, TIM, Barilla, Apple, Calzedonia, Gruppo Montenegro and many others• Improved the Group’s Italian ranking by +21 points and achieved 2nd position in Italy • Managed relationships with Headquarter in EMEA; served as point of contact for Business Development matters Show less

  • Consultant Business Development

    Sept 2017 - Jan 2018

  • New Business Development Manager

    Sept 2014 - Aug 2017
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  Istituto Europeo di Design

  Jan 2015 - Jun 2017

  Master's Visiting Lecturer

  • Presented marketing and branding projects to Master's classes and inspired them about current trends in the industry • Mentored students to approach their upcoming projects

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  WHU – Otto Beisheim School of Management

  Sept 2017 - Jan 2019

  MBA Student

  Classes of personal interest:Business Strategy | Innovation Management | Entrepreneurship | Strategy Execution | Negotiation | Strategic Brand Management | Marketing | Management Accounting | Corporate Finance

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  Henkel

  Oct 2018 - Jan 2019

  Global International Marketing FMCG (MBA)
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  Edugate Tech

  Jan 2020 - Mar 2022

  Co-Founder and Managing Director

  E-learning tech platform on a mission to make great education in Africa accessible for everyone.Developed and executed the strategy from idea to go-to market across Europe and Africa (Germany and Ivory Coast). Created the marketing strategy and optimization. Built the team. #ed-tech #innovation #platform #elearning #africa #africatech

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  Freelance (Self employed)

  Apr 2020 - Dec 2021

  Business Consultant
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  Crazy Belly

  Jan 2021 - now

  Managing Director

  Great food for every mood. #sustainable #plasticfree #food

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  Yas Alpaca

  Jan 2021 - Sept 2023

  Co-Founder

  - Led development of the whole brand identity, the brand strategy and tailored the brand expression from analysis to go-live stage- Created the sales strategy that generated the first and recurring revenues in Europe, USA and Asia- Crafted and optimized the online marketing strategy from ground up: Analytics, Funnels, Email Marketing, SEO, Ads, Blog, Website architecture, UX and UI (+500% traffic increase)- Sourced key partners to develop the product and built meaningful partnerships with both key suppliers and clients - Built the product strategy (from idea to testing) Show less

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  Real Estate

  Jan 2022 - now

  Investor & Management

  Real Estate Analysis, Acquisition and Development. Short Rentals Management and Optimization of a whole portfolio of 15+ units

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  GWM Agency AG

  Jan 2022 - now

  Management Consultant

  Business & pricing strategy, cost saving, re-branding & marketing positioning, online assets optimization