Experience

• 

  Aura gallery

  Feb 2014 - Jun 2016

  Administrative specialist

  • Managed administrative tasks in Taiwan and Beijing, ensuring efficient operations and workflow.• Oversaw the publication schedule for art books, coordinating timelines to ensure timely releases.• Cultivated and maintained strong relationships with media and domestic art fairs, effectively managing public relations activities.

• 

  Vf corporation

  Jul 2016 - Aug 2023

  • Strategically drove sales growth in TW & HK markets. - Achieved FY23 DTC sales: USD 39M in TW (5% comp growth) and USD 8.3M in HK (36% comp growth). - Led annual achievement rate from 88% in FY22 to 95% in FY23 (current position). Demonstrated continuous progress with FY24 Q1 result at 97%.• Utilized sales analytical skills to drive impactful retail decision-making. - Boosted footwear contribution from 33% to 46% in outlet channel through inventory review and size structure assessment. Stock transfers and early launch of next-season products were effectively managed to achieve the result.• Developed discount control model to optimize promotion planning, which contributed to the growth of margin%. - Achieved a 2.0% improvement in discount% and 0.9% increase in margin% in FY23.• Identified key business priorities and initiated incentive programs to drive sales goals. - Accomplished TWD 250M in sales during 2022 anniversary, carrying out 94% achievement rate, while all within a modest budget of TWD 200K.• Established Tableau report for detailed analysis of KPI performance, product efficiency, periodic comparisons, and inventory WOS (Weeks of Supply). Show less • Proficient in generating comprehensive sales reports to assess current risks and opportunities (R&O) and provide strategic recommendations to improve KPI. - Reduced sales gap of TWD 365K over a weekend by implementing KPI targets for each outlet store.• Organized extra sales through wagon sales and bulk purchases. - Achieved TWD 470K in 5 days during the "On the List" event in July 2020. - Secured a deal with Ford worth TWD 300K in 2020 and established an on-going relationship.• Leveraged DM items to drive traffic during key sales occasions. - Selected 6 styles for 2021 Mother's Day, resulting in the sale of 224 pairs and over 500K contribution within 3 weeks.• Recommended liquidation plans through weekly product review. - Accelerated consolidation of 2K inventory in Full Price channel, resulting in successful achievement of June target in 2019.• Served as the primary communicator between the Asia headquarters and 70 frontline stores in Taiwan, facilitating effective communication and ensuring alignment with company's goals. Show less • Prepared daily and weekly sales reports for management review, providing insights into sales performance. - Proposed a CRM strategy based on member analysis, boosting basic member tier revenue by TWD 1.3M in a week during 2019 anniversary.• Organized monthly and annual stock take, ensuring accurate inventory in POS. Followed up with timely stock adjustments within one week to minimize the impact on store operations and maintain smooth functioning.• Assisted in the contract renewal process by reviewing terms, applying for approvals, and organizing necessary documentation.• Provided back-end support for front-line 70 stores: - Allocated supplements on a bi-weekly basis to support stores' daily operations. - Managed fee applications on a monthly basis. - Handled serious customer complaints from a corporate perspective.• Provided cross-functional support: - HR: Conducted monthly payroll reviews, including collecting sales data and double-checking calculations from the accounting firm. - MKT: Maintained the CRM database for precise customer profile. Supported OMO project through incentive program to boost app downloads and online purchases. Offline-to-online sales have increased by 20% since program launched in April 2018. Show less

  • Retail Operations Supervisor

    Jun 2022 - Aug 2023

  • Retail Operations Specialist

    Mar 2019 - May 2022

  • Sales Coordinator

    Apr 2017 - Feb 2019

  • Management Trainee

    Jul 2016 - Mar 2017
• 

  Bluebell group

  Mar 2024 - now

  Travel retail assistant manager

  • Established sales reporting system in TW & JP.• Managed a team of 20 BA to foster stable growth in GT.• Developed and executed business strategy, advising on promotions change/ GWP/ FOC.• Revamped incentive scheme to drive motivation and achieve sales goals.• Built in-depth database of products, pricing, and promotions.• Monitored competitor's activity to stay ahead in the changing market.• Cooperated with customers to ensure enough supply of tasting bottles and GWP.