Bryan Lozano

Experience

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  Socialated

  Jan 2012 - Apr 2015

  Attracted, retained and motivated staff.Reported and shared information with the President and CEO to ensure they were kept fully informed on the condition of the organization and important factors influencing it.Identified and led new business opportunities.Ensured highly productive relationships with a client base composing over 65 active projects and campaigns.Set goals, monitored work, and evaluated results of staff to ensure that departmental and organizational objectives and operating requirements were met and were in line with the needs and mission of the organization. Show less • Defined project scope of over 55 active projects (deliverables, cost and schedule)• Oversaw budget/resource planning, allocations and management to ensure profitability• Managed and led diverse cross functional teams• Created procedures and policies for both management and client fulfillment teams• Tracked and adapted to changes in a fast-paced digital marketing environment• Worked with account creative, client and media to obtain all necessary information and specifications to produce deliverables• Assisted in developing effective documentation, including sales proposals, creative briefs, project plans and site architecture and requirements documentation• Interfaced with internal and external clients as well as third party vendors Show less Managed over 35 online advertising accounts at a time for various platforms including Google Adwords, Bing Ad Center, Facebook, Linkedin, and Twitter.Optimized PPC Campaigns, Ad Groups, Keywords and Ad copy.Created and manage Search, Display, Video, and Remarketing campaigns with Google Adwords.Generated and analyzed status reports with run-downs of campaign performance and industry trends.Worked with web developers to improve website code for quality score and SEO.Conducted keyword research for over 35 clients.Developed new strategies and tactics for SEO and PPC improvement. Show less

  • Vice President

    May 2014 - Apr 2015

  • Project Manager

    Nov 2013 - May 2014

  • PPC Marketing Manager

    Jan 2012 - Oct 2013
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  Aronfeld Trial Lawyers

  Apr 2015 - Jan 2018

  Manages and oversees all departments of the Law Firm:FinancePlanning, forecasting, budgeting, financial reporting, general ledger accounting, billingand collections, cash flow, banking relationships, tax planning and reporting, trustaccounting, payroll, insurance programs, pension and retirement plans.Human ResourcesRecruiting, hiring, training, managing and evaluating all non-lawyer administrative andsupport personnel. Salary administration, benefits administration, workers’compensation, personnel data systems, job design, and resource allocation.Systems and Information TechnologyComputer systems design and maintenance, information services, records management,library management, office automation, information storage and retrieval,telecommunications, litigation support, legal practice systems and other systemsmanagement. Systems analysis, operational audits, cost/benefit analysis, andprocurement.Facilities ManagementSpace planning and design, lease negotiations and inventory/supplies control. Recordsmanagement/retention and disaster recovery. Mail/messenger services, and other facilities management functions for two office locations. Equipment acquisition andvendor selection.Operations / Management Operations Strategic and tactical planning, risk management, quality control, organizationaldevelopment, firm planning processes and other general management functions. Practice Management Lawyer recruiting, training and development, legal work product quality control, professional standards, substantive practice systems and other practice management functions.Marketing and Business DevelopmentClient profitability analysis, business development, marketing, public relations, collateralmaterials and website. Client relations. Enhancing the Firm’s image and visibility indesired markets. Show less

  • Chief Marketing Officer

    Aug 2017 - Jan 2018

  • Chief Operating Officer

    Apr 2015 - Aug 2017
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  Bryan Lozano Inc.

  Jan 2017 - now

  Owner

  Marketing and business consultant. I help develop brands and prepare a digital strategy to help scale their business.

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  Modofi

  Apr 2017 - now

  Founder
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  LeadsRx

  Dec 2019 - Aug 2022

  Overaw agency partner relationships, accounting for over 60% of total annual revenue, facilitating strategic business goals and promoting partner retention. Collaborated with cross-functional teams to enable agency partner sales growth by developing webinars, case studies, informative documents, and sales materials. Liaised with agency owners, CMOs, marketing directors, and agency clients to advise on best practices for utilizing Multi-Touch Marketing Attribution and educating on how to present valuable marketing insights to clients within small local businesses and large multinational brands. Draft and present proposals and order forms for up-sells, renewals, and software development requests. - Streamlined a 68% increase in agency partner adoption and usage rate by implementing a nurture program that educated agency partners on how to share valuable insights and correctly identify client needs for multi-touch attribution. - Developed and managed Agency Partner Program to promote agency adoption and implementation across the client roster. Show less

  • Senior Manager - Partner Development

    Dec 2021 - Aug 2022

  • Partner Development Manager

    Dec 2019 - Dec 2021
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  Ad-Apt

  Aug 2022 - now

  Co-founder & Vice President