Experience

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  The bankseta c/o guarantee trust corporate support service

  Sept 2013 - Mar 2014

  Intern banker

  Credit Risk AssessmentAffordability Analysis Banking Principles Working Knowledge of Banking Compliance Modules: FAIS, FICA, NCA Office Orientation and Communication skills Rules of Professional Conduct and EthicsMicrosoft Training Interpersonal skills

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  Isabella garcia international

  Jul 2014 - Dec 2014

  Internal marketing

  Internal Marketing, Client Liaison, Market ResearchMarketing ResearchClient Demographics and ProfilingData Analysis, Data Interpretation, Client Address Verification for Couriers,Retrieving referrals from existing clients for new client promotions and prospects, Responding to client queries

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  Bayport financial services

  Jan 2015 - May 2021

  Apply and display in-depth knowledge and experience managing social communities across various social media platforms.Managing a social media team and providing guidance on implementation of social media strategy.Manage brand image within social media platforms, including but not limited to Bayport SA and other Bayport operations around the worldGrow brand reputation onlineProvide support to the business at largeProvide support to the digital customerEnhance the digital customer experienceCustomer service across all digital channelsMonthly reporting of important statistical data using the prescribed data and analytics toolsPlatforms to measureOptimise and develop campaign ideas on a day to day basisManage the brand's various social profiles on a daily basisProvide support to deal with customer service issues during and outside conventional office hoursInteraction with various business stakeholders to ensure the brand reputation and customer experience aligns to the brand values of the companyDevelop and implement crisis response plans across digital channelsDevelop monthly content plansDaily content management for the brand's online platforms - updates and monitoring for potential crisesRespond appropriately to user comments and queriesReporting and assessmentsSocial media event coverageEngage with stakeholders, online influencers and mediaGive strategic direction through community insights, idea generation and trend analysis Long-term planning and social ideas for achieving the business objectives of the brandEnsure all campaigns are socially aligned and amplified, giving "social first" inputAdvise on the development of social media applications and promotionsPresent to and liaise with clients and suppliersManage campaigns on social platforms including budget management and reporting on the campaigns. Show less To head up the Social Media and Digital Marketing portfolio in the Brand, Marketing and Communication team. Also, working closely with the Digital team for South Africa and global operations . Grow and nurture any social media team members to a best practice standard and beyond for South Africa and global operations. Exercise experience in Media-Buying and budgeting, ad-space design & technical knowledge for Ad management, tracking and troubleshooting. Understanding of social media analytics with the ability to evolve and articulate new strategies and requirements based research and data. Rapidly integrate with popular and proprietary tracking/ analytics platforms. Identify and convert data into new business opportunities and improve existing assets for South Africa and global operations. Generate and lead on Social Media Strategies, Content Management and ensuring Social Media best practices are in place for South Africa and global operations. Management of ORM, Social Media Escalation Protocol and associated deployment and tactics involved. Management of the email marketing, blog and online PR platforms and function and paid search marketing on GoogleKey Functional Competencies BreakdownSocial Media Strategy, Campaign management & TacticsBrand & Communications alignment and collaboration ORM / CRM Media-Buying, management & Social Media Performance ReportingDigital campaign management across key areas including, but not limited to, email marketing, online PR, paid search marketing and blogs Collaborate with external agencies to conceptualise innovative digital solutions Manage ongoing internal digital projects strategyStrategy rollout elements within the business, Analysing analytics reports and business dataDaily analysis of all Qlikview data and cross referencing against Google data, analyzing call centre performance against call back times, decline ratios, pre-sales, disbursementsWriting of and managing of content across blog and email platforms Show less • To head up the Social Media portfolio in the Brand, Marketing and Communication team. Also, working closely with the Digital team for South Africa and global operations .• Collaborate with various departments on projects, manage alignment of brand communications and digital enablement, while ensuring seamless Brand Building. • Grow and nurture any social media team members to a best practice standard and beyond for South Africa and global operations. • Exercise experience in Media-Buying and understands specific audience targeting and budgeting. The role requires a basic online ad-space design & technical knowledge for Ad management, tracking and troubleshooting. • Being well-versed in online customer engagement is a must, while foundational Digital Design.• Demonstrates a deep understanding of social media analytics with the ability to evolve and articulate new strategies and requirements based research and data. Social Media reporting is an imperative, while having the ability to rapidly learn and integrate with popular and proprietary tracking/ analytics platforms is a must. Able to identify and convert data into new business opportunities and improve existing assets for South Africa and global operations. • Generate and lead on Social Media Strategies, Social Content Management and ensuring Social Media best practices are in place for South Africa and global operations. The position will also require the management of ORM, Social Media Escalation Protocol and associated deployment and tactics involved.Key Functional Competencies Breakdown• Social Media Portfolio Management• Social Media Strategy, Campaign management & Tactics• Brand & Communications alignment and collaboration • Content: Strategy, management and deployment • ORM / CRM • Online Escalation Management • Social Media Reporting • Media-Buying, management & Performance Reporting Show less •Manage brand image within social media platforms and •Grow the brand's reputation online•Provide support to the business at large•Provide support to digital customer•Enhance the digital customer experience •Customer service across digital channels•Monthly reporting of important statistical data using the prescribe data and analytics tools•Platforms to measure•Optimise and develop campaign ideas on a day to day basis•Manage the brand's various social profiles on a daily basis •Provide support to deal with customer service issues during and outside conventional office hours•Interaction with various business stakeholders to ensure the brand reputation and customer experience aligns to the brand values of the company•Develop and implement crisis response plans across digital channels•Develop monthly content plans•Daily content management for the brand's online platforms - updates and monitoring for potential crisis•Respond appropriately to user comments and queries•Reporting and assessments•Social media event coverage•Engage with stakeholders, online influencers and media•Give strategic direction through community insights, idea generation and trend analysis •Long-term planning and social ideas for achieving the business objectives of the brand•Ensure all campaigns are socially aligned and amplified, giving "social first" input•Advise on the development of social media applications and promotions•Present to and liaise with clients and suppliers Show less

  • Digital Marketing Specialist

    Oct 2017 - May 2021

  • Digital Marketing Specialist

    Oct 2017 - May 2021

  • Social Media Specialist

    Aug 2015 - May 2021

  • Social Media and Digital Marketing Specialist

    Oct 2016 - Oct 2017

  • Social Media Lead

    Jul 2016 - Oct 2017

  • Social Media Administrator

    Jan 2015 - Jul 2015
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  Nedbank

  May 2021 - now

  • Optimisation Manager

    Sept 2023 - now

  • Digital Communities Manager

    May 2021 - Sept 2024