
Lisa Raebel
Corporate Sales Executive

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About me
Helping Small Business Owners Turn Chaos into Consistency | Marketing Strategist & Coach | Founder of Rebel Girl Marketing | Author of The Rebel Girl’s Guide to Marketing Series
Education

University of Wisconsin-Whitewater
1984 - 1988Bachelor of Business Administration Marketing, Psychology MinorActivities and Societies: AMA - American Marketing Association
Experience

Liberty Mutual Insurance
Sept 1990 - Sept 1996Corporate Sales ExecutiveNew sales development, Business-to-Business -- Multiple years of reaching over 200% of sales quotaServicing / expanding sales to existing clients - Multiple years of reaching over 90% retention ratio of existing clientsCoordinate communications between various departments including management, loss control, underwriting, claims and the client.

J&H Marsh
Sept 1996 - Jan 1999Sales ExecutiveNew sales developmentCoordinate communications between various departments including management, loss control, underwriting, claims and the client.

Financial Alternatives and Benefits
Aug 1999 - Jan 2002Marketing ManagerOrganizing Seminar Presentations -- Dates/Times/Locations/Material for DistributionCreating and distributing press releasesCreating print material for distribution to prospects and clientsWritten and verbal communications with corporate clients

Caspian Technology Concepts
Oct 2008 - Jan 2011Office AdministrationOffice administration including creating and maintaining Excel spreadsheets, Publisher newsletters Risk Management duties for both Property/Casualty and Employee BenefitsTrade Show assistance

Steve Saber, Wealth Managment Advisor at Northwestern Mutual
Jan 2011 - Jul 2013Marketing AssistantHandling communications with clients and prospects, written and verbalCreating client portfolio materials needed for presentations Data entry of proprietary/confidential client informationOrganizing client databaseExpanding sales to existing products

COAD - Citizens & Organizations Active in Disasters
Feb 2012 - Oct 2012Marketing and Event ManagerDeveloping brand recognition in the community to increase fund development programOrganizing Community Education program to help individuals and families prepare for disastersDesigning and implementing various promotional pieces for distributionPlanning conference for 200+ healthcare professionals including keynote speakers and continuing educations instructors

Living As A Leader
Oct 2012 - Sept 2015Business DevelopmentI joined Living As A Leader in 2012 as a member of the Business Development team. Drawing upon more than 20 years experience in sales and marketing, I feel privileged to be able to help organizations explore the variety of ways in which we can support the leadership development priorities within their firm.

Novo Group, Inc.
Sept 2015 - Aug 2018Marketing Director / Brand Ambassador / Culture Crew Member / Propaganda PrincessConnected | Collaborative | Client-ChampionsThat is Novo's culture and that is what marketing is all about! Staying connected to the marketplace, collaborating with team members in all departments and knowing our clients' needs to help them solve their business issues... day in and day out. Novo is the thought leader in talent management and talent acquisition - whether you are seeking to find, attract or retain top talent - look to Novo as your one stop to find the expertise you need. It is my great pleasure to assist the Novo team and champion Novo's brand awareness efforts. To stay current with the trends in recruiting, be sure to follow us on LinkedIn, Facebook and Twitter! Find out more by visiting www.thenovogroup.com or contacting me at lisaraebel@thenovogroup.com The Novo Guarantee:We will work tirelessly to find you the right talent. If we can’t, we provide the market data as to why not and what can be done about it. We don’t leave our clients hanging without options. Our Noble Why:Novo helps organizations solve complex people challenges by finding the talent you can't, and transforming the people you have. Show less

Rebel Girl Marketing, LLC
Mar 2018 - nowSpeaker, Author, Founder & Chief StorytellerNobody starts a business thinking it will fail. Nobody! Yet, according to research by Forbes magazine, poor marketing and sales efforts can be found in the four main causes businesses tend to fail! Marketing is part of everything you do. Understanding this helps you appreciate how your day-to-day communications and interactions really matter!Marketing in its simplest form is storytelling. Selling in its simplest form is telling that story to others. As a marketing strategist, my job is to help small business owners learn how to create and tell their stories by bridging the gap between sales and marketing efforts. I dedicate my work to business owners who don’t have a dedicated marketing or sales department. In most small businesses, the owner IS the sales and marketing department… like they don’t have enough to do already! Yet! If business owners can bridge the gap by creating brand ambassadors of their team and their network, their brand will grow. I teach professionals how great storytelling allows for better conversations that lead to more meetings and in the end - close more sales! For over 25 years, I was either an executive salesperson in corporate America or led marketing efforts for small businesses. In the past 4 years as the Founder, Speaker, and Chief Storyteller of Rebel Girl Marketing, I have helped dozens of small businesses grow through coaching and creating business development strategies that are specific to their unique organization.My name is Lisa Raebel. I founded Rebel Girl Marketing to help small business owners find their marketing mindset… more specifically, their rebel mindset. Show less

Redeem and Restore Center
Oct 2020 - Jul 2022Board MemberI am thrilled to be part of this essential organization that supports and nurtures women who are victims of human trafficking! Redeem and Restore Center is working toward raising $500,00 toward the purchase of a home to help women transition and heal. Join us in this fight to end sex trafficking! Visit us at: www.redeemandrestore.org
Licenses & Certifications

Certificate in Digital Marketing
UWM School of Continuing EducationDec 2018- View certificate

Learning Personal Branding
LinkedInSept 2020
Volunteer Experience
Grant Committee Volunteer
Issued by Waukesha County Community Foundation on Oct 2017
Associated with Lisa RaebelTour Guide
Issued by YMCA on Sept 2009
Associated with Lisa RaebelSpeaker Liaison - Table Leader
Issued by Shepherd of the Hills Lutheran Church of Pewaukee on Oct 2008
Associated with Lisa RaebelSponsorship Chair/Board Member
Issued by Menomonee Falls Little League on Oct 2004
Associated with Lisa Raebel
Languages
- enEnglish
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