Tony Borg

Experience

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  PEG, Inc.

  Jan 1996 - Jan 2004

  Director, Sales & Marketing

  Successfully mainstreamed the division's lead home media brands into the marketplace through the development of innovative wholesale B2B brand and product marketing strategies, event marketing, promotional partnerships and account management plans that dramatically and cost-effectively increased awareness, expanded distribution channels and increased sales. - Led the company to recognition as Billboard Magazine's #1 Video Sales Label 7 of 9 years. - Achieved the feat of two titles reaching #1 on the Billboard Video Sales chart.Responsible for marketing, promotion, and sales strategies and plans for an annual release schedule of 32+ new releases, an extensive catalog, as well as repricing and close-out strategies. Served as the primary sales and account management lead. Directly called on key retail and wholesale accounts and managed and supported the company's North American sales and marketing distribution partners and sub-distributors. Produced and promoted over 500 special events, celebrity appearances, TV/radio/online publicity tours, trade shows and conventions, all in tandem with brand marketing partnerships that supported creative and effective marketing campaigns and sales programs.Initiated and facilitated cross-divisional product development and marketing opportunities with the Publishing, Television, Online and Licensing & Merchandising divisions. Succeeded in creating unique and cost-effective products, marketing partnerships and initiatives that enhanced brand equity and greatly increased sales. Show less

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  Tartan Video USA

  Feb 2005 - Jul 2008

  Sr. Vice President, Sales & Marketing/General Manager

  Led the rapid turnaround and growth of a home media company by developing wholesale and retail brand development, product marketing and sales strategies and plans that revitalized the company's brands and sales across all packaged goods and digital delivery platforms. Moved the company into profitability in first year.Responsible for all elements of the product marketing mix, and full P&L responsibility for, an annual release schedule of 32+ new releases, along with life cycle management of extensive catalog, repricing and product close-out strategies. Shifted the company’s marketing efforts to primarily digital and online marketing and promotional solutions. In creating a unique and innovative branding and online strategy, we succeeded in rapidly expanding the company's consumer and industry presence, increasing brand awareness, increasing fan engagement, expanding market leadership, opening new channels of distribution and dramatically increasing sales.Directly called on local, regional and national retail accounts as well as our North American sales, marketing and sub-distribution partners in developing, presenting and executing sales, branding and marketing initiatives. Directly managed staff, marketing and promotional partnerships, key account and distributor relationships and vendors. - Tripled sales of the lead brand in the first year; additional doubling in the second year. - Doubled overall company sales in the first year; additional doubling in the second year. - Lowered the cost of goods 15%, and marketing costs by 70%. Show less

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  Sun Industries

  Apr 2009 - Jun 2014

  Director of Marketing

  A diversified design build lighting retrofit and energy management company specializing in complex large-scale single site, multiple site and national roll-out lighting retrofit projects servicing the public sector and large scale commercial/industrial clients. Hired to lead all aspects of strategic marketing and lead generation activities for the company’s expansion into direct commercial and industrial client sales throughout the Western States. Tripled the direct-to-business sales within 18 months. - Researched and identified the current indirect customer base and built lookalike business segment targets in the private sector. Identified additional business segments based upon our product line and competitive advantages, building a total customer target base. - Working closely with the Sales team, developed branding, messaging, and marketing strategies and tactics for each business segment focused on awareness and lead generation.- Created, managed and optimized campaigns, including social B2B, email, search, programmatic display, trade show and business-segment trade association advertising.- Developed and managed marketing budgets. Measured, analyzed and provided reporting on KPIs. Executed real-time adjustments for all digital and traditional campaigns. Show less

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  Digital First Media / USA Today / El Paso Times

  Nov 2014 - Mar 2017

  Digital and Traditional Media Consultant

  A news media and digital marketing company centered on offering unmatched audience reach and consultative, customized digital marketing solutions to key businesses in the Southwest.Responsible for analyzing business marketing needs and building, presenting, executing and managing thoughtful, customized and distinctive online brand awareness and lead generation marketing and advertising solutions including targeted digital ad media, social media, email, search (PPC/SEO), native/content marketing, viral marketing and related strategies and plans. - 90% client retention rate. Key Account top performer. Created unique digital & traditional product bundles for division that increased digital sales 300%.AdTaxi trained. Google Premier, Yahoo Certified. Show less

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  The San Diego Union Tribune Media Group / tronc

  Mar 2017 - Aug 2018

  Digital and Traditional Media Consultant

  Digital and traditional branding, marketing, brand building, and lead generation specialist with expertise in customizing integrated strategies and tactics for B2C and B2B companies, leveraging the latest in digital technologies, best practices and innovative approaches. Proficient in search (PPC/SEO), banner and rich media display ads, mobile, email, lead generation and conversion, social media, native content, streaming TV, digital audio, and traditional print media.IAB Certified (Interactive Advertising Bureau). Google AdWords Search Advertising certified. Show less

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  Borg Digital Marketing

  Aug 2018 - now

  Digital Marketing

  A branding and digital marketing solutions company specializing in online marketing strategy, execution, management, analysis, and results. We provide branding and lead generation strategies and campaigns utilizing content marketing, search engine optimization (SEO), search engine marketing (PPC), programmatic display, dynamic remarketing, social media advertising, online reputation management, email, YouTube & video marketing, web design & development with CRM & 3rd Party Integration, streaming TV and radio, podcasts, and web analytics. Show less

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  Alliant International University

  Jan 2020 - now

  Lead the university’s marketing creative and technology teams in the areas of content strategy, design, production, and web strategy. Oversee the design and production processes, workflow, and resources in support of elevating the quality and effectiveness of brand awareness and lead generation strategies, plans, and deliverables. Identify, resolve, and manage gaps in talent and technology. Responsible for all aspects of integrated marketing planning and execution for Alliant International University and its schools:- California School of Professional Psychology (CSPP)- California School of Education (CSOE)- California School of Management and Leadership (CSML)- California School of Forensic Studies (CSFS)- San Francisco Law School (SFLS)

  • Director, Creative Operations | Marketing

    Jun 2022 - now

  • Marketing Director

    Jan 2020 - Jun 2022