Kelia Kovalenko

Experience

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  STB TV Channel

  Apr 2005 - Jun 2008

  adapting of texts and audio/video information in tv-messages - digitalizing, structuring, analyzing and archiving texts and audiovisual information;- finding of topics, making contacts with experts, writing press releases and requests

  • News Correspondent

    Jan 2005 - Jun 2008

  • Editor of Informational and Analytics Department

    Apr 2005 - Mar 2006
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  1+1 media

  Jul 2008 - Jun 2015

  Performing during the live broadcast (with and without script), conducting interviews and chairing discussions whether live and pre-recorded in the studio or on location. -ensuring accurate and informative content while striving for creative and imaginative output;-organizing and conduct interview to broadcast;-suggested, researched and wrote stories and stories elements, working closely with my colleagues in the newsroom;

  • Television Presenter

    Nov 2013 - Jun 2015

  • TV correspondent

    Jul 2008 - Jun 2015
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  European Commission

  Oct 2016 - Feb 2019

  Assistant Event Manager
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  Thomas More-hogeschool

  Sept 2020 - May 2024

  DIGITAL MEDIA MANAGEMENT STUDENT
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  PHRENOS.eu

  Jun 2021 - Jun 2021

  DIGITAL CHANNEL OFFICER

  Implementation of the EED 2021 digital project

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  SPF Intérieur - FOD Binnenlandse Zaken

  Apr 2022 - Apr 2022

  Freelance Interpreter

  Registration of Ukrainians for temporary protected status in Belgium

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  FIGHTCLUB BELGIUM - Brand & Performance Agency

  Jun 2023 - May 2024

  I specialize in programmatic advertising and media buying, working with direct clients across a wide range of formats including Display, Video, Audio Ads, and CTV. My primary focus is on DV360 DSP, with additional experience on platforms such as Adform, Adhese, DPG Media Ad Manager, and Amazon Ads. My responsibilities include campaign setup, optimization, troubleshooting, and reporting, all of which fuel my passion for programmatic advertising.Working with diverse clients and creative types has provided me with valuable experience, including setting up Brand Lift studies, managing YouTube and Spotify ads, running Display Homepage takeovers, and more. I have worked with both e-commerce clients focused on sales-driven KPIs and those targeting brand awareness, which has broadened my expertise in the programmatic advertising space. Show less

  • Social Advertising Consultant

    Feb 2023 - May 2024

  • Programmatic & Social Advertising Consultant

    Jun 2023 - Apr 2024
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  Mediafin

  May 2024 - now

  Digital AdOps Executive

  Working in a Beyond Advertising environment, I handle the technical execution of display, video, audio, brand metrics measurement, mailings and programmatic ads across platforms like GAM, Adhese, Triton, Cloudflare, Expressforce, Adnami, Brandmetric, Magnite etc. Our team translates the briefings and business KPIs into effective campaign setups, optimizations, and measurable results.With expertise in top-tier 1st-party targeting, every stage prioritizes transparency, efficiency, and brand safety. A strong focus on 100% quality data ensures high-impact results across sectors like business, finance, mobility, and luxury. Show less