Experience

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  Ibm

  Aug 2012 - Mar 2013

  Technical support associate

  • Interacted with Corporate clients and SME’s, overcoming their real time business problems through IT solutions.• Provided assistance to clients for RSA Secure Client VPN.• Deployment and installation of softwares for clients at National Australian Bank.• Provided Printer assistance and helped clients resolve printer issues.• Helped clients eliminate hardware problems with KIOSK’s, computers and many other hardware devices.

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  Genpact

  Mar 2013 - Sept 2014

  Unica specialist

  • Experience in working as a Unica specialist for Enterprise Marketing Management at GENPACT.• LEAN Certified.• Campaign building and scheduling in UNICA.• Targeting and building waterfall flowchart based on segmentation criteria provided by the CISCO Client using SQL queries.• Creating the HTML documents using MS Sharepoint Designer 2007 and uploading that in UNICA Emessage for email deployment across the Globe for CISCO Partners and clients.

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  Wns

  Sept 2014 - Jan 2017

  Senior analyst

  Designing various Campaigns in UNICA for a client in the Hospitality domain, as per the client requirements i.e for Welcoming and Retaining customers for all regions i.e AMER, EMEAR and APAC.Performed Customer segmentation based on past transaction behavior and demographics.Created the test groups and offer types to specific customers based on category spend.Understanding business criteria for campaigns related to Acquisition, Activation, and Retention campaignsDevised a Reward/ Recommend/ Remind marketing strategy for each customer group.Allocated Points to customers for campaigns after the promotional activity period is complete and Worked with the clients to ensure sufficient Quality Assurance Checks are made before allocation of points. Show less

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  Epsilon

  Jan 2017 - now

  Senior business system analyst