Kenia Thompson

Experience

• 

  WB 22 News

  Jan 2005 - Mar 2006

  Editor

  Assisted reporters in conducting interviews, research and writing stories for the evening newscast and as portfolio samples.Edited (non-linear) teases for the show as well as any packages that needed to meet a deadline.Collaborated with news teams to gather ideas, developed story angles, and conducted interviews.

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  WRAL-TV

  Mar 2006 - Feb 2007

  Assignment Editor

  Assigned news stories; including breaking news. Assisted producers in writing scripts. Developed story ideas and angles. Ensured that all information was accurate and up-to-date.

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  Carolina Culture

  Aug 2006 - Jul 2008

  Editorial Writer

  Wrote editorial articles in an online format. Attended public events and wrote event summaries. Conducted research and studies for editorial columns.

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  Lulu.com

  Feb 2007 - Jul 2008

  Marketing/Event Coordinator

  • Managed and scheduled conventions/exhibitions • Traveled cross-country representing Lulu at various venues • Brainstormed on new and effective marketing strategies • Worked closely with sales to determine and confirm sales leads

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  North Carolina Association of CPAs (NCACPA)

  Sept 2008 - Nov 2011

  Community Outreach Coordinator

  • Positioned as the sole staff support for the NC Financial Literacy Council • Coordinated all media events/outreach for the association as well as wrote press releases • Compiled and distributed monthly electronic newsletters• Initiated student recruitment opportunities statewide• Maintained an on-air presence, increasing media hits by 80%

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  William Peace University

  Nov 2011 - Dec 2012

  Marketing Program Manager

  • Managed/Oversaw admissions telemarketing team -Four direct reports• Developed training materials as well as conducted employee training • Coordinated marketing strategies to effectively recruit prospective students • Assisted with edits and revisions of marketing materials for various audiences

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  Avidity Creates

  Jan 2013 - Jul 2020

  Co-Owner

  We are a small group of creative individuals who have a passion for helping others realize their business design and marketing dreams. Our philosophy revolves around clean, usable, common sense design and marketing principles. Whether it be branding, photography, or marketing direction, Avidity creates solutions to cater to your needs and all without the unnecessary run-around and complexity.

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  ISA

  Jan 2013 - Sept 2014

  District and Section Supervisor/Digital Media Specialist

  • Supervised and supported activities for over 150 sections and 14 districts internationally• Engaged engineers within sections and districts in social media efforts • Worked closely with marketing department on engineering membership print collateral • Negotiated and manage vendor contracts and logistics within financial parameters -Maximized costs and reduce financial liability to society• Managed/designed website edits and technical newsletters for section webpages• Conducted engineering leader training/presentations• Created, edited, and packaged non-linear videos and other electronic media for promotional use among varying product lines Show less

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  Johnston Community College

  Aug 2014 - now

  Adjunct Communication Professor

  • Teach assigned classes (Introduction to Communications, Public Speaking & Interpersonal Communication)• Create an effective learning environment• Present instruction based on the competencies and performance levels of the course• Maintain accurate attendance and scholastic records of students• Use teaching methods designed for a variety of learning styles • Use course text, outlines, syllabi and other curriculum materials in accordance with college and departmental guidelines• Serve as an academic advisor to student• Participate in the college’s assessment process Show less

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  IBM

  Sept 2014 - Aug 2018

  • Ownership of Marketing strategy for ICPE PC and STG team• Marketing support for Telesales team - Prospect reach, Rep page updates etc. • Web maintenance of ICPE Store - 8 existing stores. EPP/CPP/B2B stores US, CA and CA FR and the ICPE Server/Storage store in US - includes PTT requests, MTE modules, Web content changes/updates, ePromo and eCoupon requests, CCE outages, any and all functionality of the web stores• EPP/CPP twice monthly mailings - Manage distribution of the mailer each month, manage HR data request for EPP/CPP mailings quarterly, create distribution lists and manage opt outs on monthly basis• Loyalty mailer execution• Intelligent Listening and Social Media strategy, content development & execution for new B2B social media main accounts• Traffic reporting & analysis through Coremetrics• Budget requests for quarterly marketing expense - business case to NA IGF or WW IGF team• Paid search/media execution with Ogilvy• Fall Plan creation & review • Ownership (maintenance & presentation) of weekly GARS team call chart updates, quarterly marketing Plans, BUR reviews, monthly GARS BUE review, and general GARS ad hoc chart requests• Marketing focal for integration with WW IGF team/teaming on marketing plays and social media execution• Canada Inventory management• EPP/CPP mailers US version – design and creation • EPP/CPP mailer CA and CA FR version – design and creation including translation• Management of our three main ICPE Social media marketing accounts - i.e. Twitter, LinkedIn, Facebook• Imagery creation/management of image library Show less • Designed and implemented custom web landing pages for Featured Models, Build Your Own, and Featured Solutions to promote web product offerings, and to deliver a customized web presence for improved customer experience and online satisfaction.• Implemented website SEO best practices, and create web reporting to track trends and analyze insights from organic search traffic, marketing influenced traffic, keywords and page layouts.• Merchandised on all Commerce pages with MTE tool to promote products, solutions, and promotional offerings.• Enhanced product positioning by integrating product availability categorization (ABCD) into product development and merchandising strategies to improve customer delivery times.• Maintained the Help Me Decide link for the Base or Packages in Blue Horizon. Show less

  • Marketing Manager IGF/GARS - IBM Digital Sales

    Jun 2015 - Aug 2018

  • Web Merchandising Marketing Specialist | IBM Digital Sales

    Sept 2014 - Jun 2015
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  WordCrumbs

  Mar 2015 - now

  Owner

  We help break the silence! Conversational trauma is real and it follows us in our personal and professional lives. We focus on removing and resolving those communication barriers within groups and individuals, aiding them in telling their best story. We offer 1:1 coaching and public speaking courses as well as provide marketing, video, and branding services to help in refining your voice and brand identity.

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  William Peace University

  Aug 2016 - now

  Adjunct Instructor - Workplace Connections & Public Speaking
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  Wake Technical Community College

  Dec 2017 - now

  Adjunct Instructor - Communication
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  Haven House Services

  Sept 2018 - May 2019

  Donor Communications Coordinator

  • Develop and share key messaging and collateral for specific audience targets• Utilize the power of storytelling to develop rich content to be shared across various platforms• Design content for print, web and email campaigns to support annual campaign and other marketing efforts• Manage agency’s email marketing system, create and distribute content, measure performance and manage distribution lists• Create success stories using video, photography and design

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  MasterMIND Productions, Inc.

  Apr 2019 - Aug 2021

  Director Of Communications
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  PBS North Carolina

  May 2022 - now

  • Host & Producer of Black Issues Forum

    Dec 2022 - now

  • Producer & Co-Host of Black Issues Forum

    May 2022 - Dec 2022