Thoni Rizqi

Experience

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  TEDxUniversitasBrawijaya

  Feb 2019 - Dec 2020

  Executive Producer

  • Work with teams to provide production and multimedia needs in a whole series of events.• Provide logistical needs to support the running of the event in accordance with the concepts and visions carried throughout the agenda.• Negotiate and make an agreement with the vendor to support the long-running needs in a whole series of events• Design the stage layout design and audience flow to support the running of the event

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  TOMATHO

  Nov 2020 - now

  Project Director

  TOMATHO is my personal project that developed at the intersection of Digital Branding, Creative Consulting, Social Media Campaigns and Creative Production. I navigate the dynamic digital landscape with a visionary perspective, carefully crafting compelling narratives that bring brands to life while setting trends in the social media space.With a primary focus as a creative consultant, I provide strategic insights and turn ideas into captivating realities. From concept to execution, my hands-on approach ensures that Social Media Campaigns not only captivate and engage but also leave a lasting impression.In the field of Creative Production, my commitment to excellence is demonstrated through stunning visual graphics and engaging videos that redefine industry standards.Join me on this exhilarating journey where creativity meets strategy, turning individual visions into reality and setting the stage for unparalleled success. Show less

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  LEVAYA

  Jan 2021 - May 2021

  Digital Marketing

  Levaya is a local brand from Bandung which has a market segment for young people and professional workers, so the products offered are present with a focus on functionality, simplicity, and elegance.• Responsible for audience traffic that occurs on social media platforms.• Creating interaction with the audience to increase Brand Awareness.• Achieved a 68% increase in sales through interactive content strategies on social media platforms• Launch new products based on research using social media audiences as research objects Show less

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  PT. Putra Nagantaka Indonesia

  May 2021 - Sept 2021

  Digital Staff

  Nagantaka is a company engaged in the field of Branding, the services offered are Brand Building, Brand Concept Ideation, Social Media Handling, Event Management, Brand Campaigns, to Special Campaigns.• Create digital branding concept, from design, production, to digital publication on all platforms through social media, websites, and digital advertising.• Successfully Running campaign activation for up to 11 Brands within one month.• Launched a total of 4 new Brands within 3 months.• Handling for the "GO-JEK" brand campaign to welcome Independence Day which was carried out in the East Java, Bali and Nusa Tenggara areas Show less

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  USS Networks

  Sept 2021 - Aug 2022

  Producer

  USS Networks is a content networking company, dedicated to contemporary lifestyle rooted in youth culture. USS Networks aims to bridge the gap between young people, brands and new trends that are constantly evolving for the better.• Responsible for creating production projects for branding needs for Clients, Event activation Campaign Projects, as well as USS IP activation• Created 3 new IP Programs on "USS Feed" Youtube channel• Successfully run 3 Brand campaigns within one month• Increase Youtube audience engagement by 112% in 1 month• Responsible for commercial production for promotion and documentation of 3 major annual events. Show less

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  RFASMusic

  Apr 2022 - Jun 2024

  Creative Producer

  RFAS Music is an independent music label that currently handles two musicians Rizky Febian and Rizwan Fadillah.• Manage Official Artist & Label Channel End to End• Curate, Schedule, and Promote releases across Label's Digital Catalog, collaborating with Artists and Stakeholders to optimize reach and engagement • Responsible for Monitoring and Analyze Artist Digital Assets and building collaboration with Distribution Partners and Label Aggregators• Created and launched "Stereovibes" as the newest IP from RFAS Music which is a medium for musicians to introduce themselves and increase public awareness• Achieve an average Artist Level Growth of 10% each month through Multi-Channel Platforms• Initiate Rizky Febian collaborations with various brands in the lifestyle sector as Artist Official Merch• Carried out promotions for 7 singles and 1 album through media partner collaboration and digital campaign activation• Successfully launch campaign & promotion for Rizky Febian 2nd Album "Berona" Show less

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  RCD Records

  Jun 2024 - now

  A&R, Marketing & Promotion
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  Nagaswara Music & Publishing

  Jun 2024 - now

  A&R, Marketing & Promotion Manager

  As an A&R Marketing & Promotion, I worked closely with the A&R Manager to develop and execute comprehensive marketing strategies that amplified the reach and impact of our artists and their music. My role involved integrating digital and traditional marketing channels to ensure cohesive promotional efforts aligned with the artistic vision and strategic goals of the label.A key aspect of my role was building and enhancing artist branding. I collaborated with artists to define their unique identities, crafting narratives that resonated with their target audience. By aligning visual elements, messaging, and overall public image, I helped shape authentic and engaging brand stories that extended beyond the music itself.I also contributed to the development and promotion of music products, including singles, albums, and merchandise. This involved strategic planning around release schedules, content creation, and comprehensive marketing rollouts designed to maximize impact and reach. My work included crafting social media strategies, engaging with fans, and leveraging platforms to build a loyal online community.Additionally, I coordinated traditional marketing efforts, such as print, radio, and event promotions, creating a well-rounded approach that complemented digital campaigns. I managed relationships with PR agencies and media outlets, securing press coverage and promotional opportunities that elevated our artists’ profiles.Through data-driven insights, I continuously optimized our campaigns, achieving significant growth in streaming numbers and visibility for our artists. This role allowed me to merge creativity with strategic marketing, always aiming to connect our artists with their audiences in impactful ways. Show less