Alexandr Demchenko

Experience

• 

  FitnessClass 24/7

  Jan 2017 - Jan 2018

  Marketing Manager

  First experience in marketing. A fitness club in Moldova that operates 24/7. The key responsibilities of this position are: 1. Creating content for social networks of the club (Facebook & Instagram) 2. Creation of ads campaigns and launching of targeting ads on Facebook3. Supervising the printing of flyers, posters and billboards 4. Supervision of works on creation and revision of the website

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  Enter

  Feb 2018 - Jun 2020

  Digital Marketing Manager

  - Launching advertising campaigns in Google Adwords and Facebook Ads.- Monitoring performance and budget.- Analyzing results and preparing reports.- Communication with the CMO, designers and copywriters.

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  RocketSEO

  Jun 2020 - Jan 2021

  Digital Marketing Manager

  The agency provides SEO and paid ads services. My responsibilities in this position are: 1. Communicating and meeting with agency clients, selling services 2. Creating and implementing a promotion strategy for clients 3. Launching advertising campaigns on (Facebook & Google) and monitoring performance 4. Managing a team of 5 people 5. Supervising and creating projects in various niches 6. Advertising performance analysis, strategic decision-making and reporting Development of affiliate marketing division Show less

• 

  Tagme - Full Cycle Design Studio

  Jan 2021 - Jun 2023

  Head of Digital Marketing Manager

  A full-service advertising agency. My responsibilities in this position are: - Meetings, communicating with clients and selling services - Managing a team of designers, copywriters and programmers - Strategic planning and analysis of advertising performance - Management and implementation of various projects - Setting up advertising campaigns and lead generation

• 

  Self Employed

  Jun 2023 - now

  Conversion Rate Optimization Specialist

  Having personal part-time clients and working on UpWork, I started working as an independent Conversion Rate Optimization specialist, primarily focusing on the following:Detailed Conversion Rate audits and in-depth researchAnalysis of heatmaps and session recordingsLaunching A/B testing on various platformsCollecting test results and forming new hypotheses