Alex Easow Ranji

Experience

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  Kaplan International College

  Mar 2015 - Jun 2015

  Management Consultant (Project)

  • Developed some financial and budget analysis for the event• Constant engagement with the client to understand the needs and requirement • Developed Gantt Chart and Spreadsheet on the activities and events for a launch event• Conducted feasibility analysis for the event by using risk register• Aided in increasing the brand awareness by providing ideas on marketing

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  Domestic Angels

  Apr 2015 - Jun 2015

  Consultant (Project)

  > Providing them with advices on franchising their business in order to expand their business across UK based on the research of the industry. > Conducted feasibility analysis for the event by using risk register.> Increasing brand awareness by providing ideas on marketing.

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  Organo Gold Coffee

  May 2015 - Jun 2015

  Product Marketier (Project)

  • Getting leads and customers to business by providing samples of the product• Constant engagement with old and new customers• Provided daily report to the manager• Achieved daily targets

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  UK Women Magazine (NFC Publishing)

  Jun 2015 - Dec 2015

  PR Assistant

  • Developing Social Media Campaign for Clients• Developing Business Proposal to various clients which can be used in future• Developing Business Models for clients to improve their business• Used Social Media and company website to increase brand awareness• Managing launch event for a client on various promotional activities• Contacting various clients to provide support for their PR• Providing IT support • Providing media and design support

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  Alessa Company

  Jan 2016 - Apr 2017

  Assistant Product Manager

  > Developed Marketing and advertising plans to bring out products.> Developed contents and messages for Brochures, Flyers, Website and Facebook.> Managing marketing team.> Conducted analysis on product lifecycle management on various products.> Conducted value chain analysis on various products.> Developed campaigns using AdWords and Analytics, and SEO to increase traffic in website.> Conducted Market Research, Press Releases and Public Relations. > Analyzed on various requirements of clients using various marketing models.> Conducted SQL Data Analysis, Market Research, Advertising and Public Relations. > Engaged with Product Development and R&D team to analyze and develop products as per customer requirements, and used CRM tools. > Managed the command center team to monitor the digital platforms of various brands to providing real time insights & reports to the clients using social listening tools.> Analyzed on various requirements of clients using various marketing models.> Logistic and Transaction Management.> Created reports based on the analysis and research. Show less

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  Merkle Singapore

  May 2017 - Aug 2018

  Analyst Community Manager

  > Command Centre- Managed monitoring and social listening of the digital system of client's brand and provided instant reports to the client on a daily basis.> Reputation management of the client's brand.> Crisis management of the client's brand during crisis situation.> Provided reports and analyse sentiments during crisis situation.> Conducted Market Analysis for press and media releases.> Campaign and calendar management for clients> Community management for 7 brands including JBL, SMRT, Pandora, Innisfree and Coffee Bean. > Develop strategies for digital marketing. Show less

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  Tea Potions

  Aug 2018 - Jul 2021

  Strategic Director

  > Taking care of Account Sales, Procurement, Digital Strategy, Business Strategy, Partnerships, Logistic, Transactions, Leading the Content & Design Team and maintained relationship with the Clients, Vendors & all other stakeholders. > Conducting market, data, competitive, product life cycle & value chain analysis of products.> Creating digital marketing campaigns using Ads Manager and managing social media platforms.> Managing Google Analytics to garner more information to gain traffic to the website.> Listed and managed products in various other E-Com websites (Amazon, Flipkart, Qtrove, Shopify).> Developed and managed E-Com website. Show less

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  Dentsu international

  Aug 2021 - now

  >Managing various accounts (Digital marketing campaigns and Print) across the globe-US, EMEA and APAC).> Managing and leading 24 analyst and account managers both in India and Singapore office (clients across the globe-US, EMEA and APAC).>Relationship management with Client, Local Publisher Teams, Operations team and Marketing Team, Product Development team and Sales Team.> Creating Weekly, Biweekly and Wrap Up Report presentations on market research and marketing campaign performances and presenting to clients. >Training other marketing team members and other stakeholders on Project Management, Data Management, Date Extraction, Data Analysis, Stakeholder Management, Market Research, Market Analysis, Marketing Coordination, Statistical Analysis and Extracting Data.>Relationship management with Media Team, Local Publisher Teams, Operations team and Intel Client, Marketing Team, Product Development team and Sales Team.>Conducting Data analysis for various Digital marketing campaigns running across Asia Pacific regions for Intel client of Dentsu (Singapore Office) to identify various market opportunities>Using Adobe Analytics and Google Analytics to conduct landing page analysis on various URLs across various campaigns run across different countries.>As a specialist in marketing, extracted data, researched potential demands and conducted market data analysis from various Ad platforms like Facebook Ads Manager, Twitter Ads Manager, LinkedIn Ads Manager, Display & Video 360, Google Campaign Manager, SA360, Integral Ad Science (IAS) for the launch of new products, processors and so on.>Data management, Data Governance and use of SQL for conducting data extraction and analysis for the preparation of marketing objectives, policies and programs to support Intel’s business growth and product development. Show less >Conducted Data analysis on various Digital marketing campaigns running across Asia Pacific regions for Intel client of Dentsu (Singapore Office) to identify various marketing opportunities and for supporting business growth>As a marketing Data Analytics Consultant used Adobe Analytics to conduct landing page analysis on various URLs across various campaigns run across different countries like Japan, Australia, Taiwan, Thailand, India, Vietnam, Philippines, Korea, Malaysia and Indonesia in order to advice on the development, coordination and implementation of plans for pricing and promoting Laptops containing Intel Evo, vPro and ARC processors.>As a specialist in marketing, extracted data, researched potential demands and conducted market data analysis from various Ad platforms like Facebook Ads Manager, Twitter Ads Manager, LinkedIn Ads Manager, Display & Video 360, Google Campaign Manager, SA360, Integral Ad Science (IAS) for the launch of new products, processors and so on.>Campaign Performance Report Writing and Project delivery by advising on all elements of marketing such as product mix, pricing, advertising and sales promotion that will enhance the possible sales.Data management, Data Governance and use of SQL for conducting data extraction and analysis for the preparation of marketing objectives, policies and programs to support Intel’s business growth and product development.>Conducted market research and competitive analysis for identifying market opportunities for the present and future intel processors. >Worked on various Datorama and google studio dashboards for visualizing data for better market coordination.>Created Weekly, Biweekly and Wrap Up Reports on market research and marketing campaign performances. >Conducted Presentations of Wrap Up Reports to Intel clients for advising them on the performance of each marketing campaigns. >Stakeholder Management and Time Management. Show less

  • Manager- Web Analytics

    Apr 2022 - now

  • Senior Analyst-Web Analytics

    Aug 2021 - Mar 2022