Liz Godinger

Experience

• 

  Yoram learning LTD (walla!)

  Jan 2012 - Jan 2016

  Digital Media Manager

  • Full Management of Digital Assets- Planning, managing and campaign analysis, producing marketing materials, partnership programs, creation of landing pages and knowledge in HTML, monitoring of online activity.• Marketing Management- Stratigic build-up and optimization for online campaigns including social media channels | PPC | Online content management group digital asset on Facebook, Instagram and Pinterest.• Work Relations- with PR offices, digital advertising agencies and graphic departments.• Website Promotion- SEO, articles and blog creations including conducting interviews. Show less

• 

  Walla

  Jan 2016 - now

  Digital Media Manager

  • Managing digital campaigns for the biggest Brands in Israel - creating the optimal media mix for each campaign by adapting it to the various advertising tools on Mobile and Web.• Analyzing and optimizing advertising campaigns - tracking and analyzing the results of each campaign in real time by daily/weekly reports to maximize results.• Operating and working with internal and external interfaces - ongoing work with the various departments in the company: sales, marketing and finance.• Ongoing management of media inventory - working with a variety of programs like Google's advertising tool - DFP, Sales Force, and Google Analytics.• Customizing campaigns to the different targeted audiences - analyzing the needs and goals of the customer and the market for maximum results. Show less