
Alice Ojeda
Catering team leader

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About me
Marketing Manager and Formulator at Authentic House
Education

The University of Edinburgh
2010 - 2014Bachelor's Degree French and English Literature 1st Class with Distinction in Spoken FrenchActivities and Societies: Treasurer of French Society, 2011-12. Erasmus exchange at the University of Grenoble, 2012-13. 2 years study of Spanish. 1 year study of Mandarin Chinese. Received Lanfine Bursary and Stevenson Exchange Scholarship, 2012.

Cambridge Marketing College
2014 - 2015CIM Certificate in Professional Marketing MarketingModules: Marketing, Integrated Communications and Digital Marketing

Formula Botanica
2022 - 2022Diploma in Organic Skincare Formulation Cosmetology/Cosmetologist, General
Experience
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Edinburgh International Conference Centre (EICC)
Oct 2010 - May 2014Catering team leaderCoordinated catering teams at banquets, conferences and awards ceremonies with responsibility for a team of 6 and up to 60 guests including Nicola Sturgeon and Nick Hewer.

Aston Language Centre
Jun 2012 - Aug 2012Marketing Intern and English TeacherTaught English to children in Anhui Province, while studying Mandarin and advertising teaching opportunities worldwide.

The Handbook
May 2013 - Jun 2013Editorial InternWrote web reviews and articles for a London-based online directory.

Standard Life
Jun 2013 - Aug 2013Sales & Marketing InternWithin the digital marketing team, I conducted competitor research and advised on improvements to the website.

Standard Life
Sept 2014 - Aug 2017• Led, developed and taught an innovation method to create disruptive new ideas across the company.• Managed the redesign of a commercially-significant customer journey, developing user stories for a new online interface, improving key touch points and opening it to over 600,000 customers online.• Marketing strategist in the acquisition and redesign of AXA Self Investor. Worked within 4 teams in the company including customer experience, digital marketing, product proposition and user experience. During this time I led on filming at the Edinburgh Fringe for B2B client material, created a customer segmentation model for financial advice and conducted customer research and interviews.
Business Innovation Consultant
Apr 2016 - Aug 2017Sales & Marketing Graduate
Sept 2014 - Apr 2016

Authentic House
Jan 2018 - nowMarketing Manager and FormulatorAuthentic House makes award-winning skincare, haircare and candles for a sustainable home. I design my products to make everyday moments special, while connecting you to circular and eco-friendly choices with refills, upcycled extracts and organic ingredients.Authentic House is 1% For The Planet certified, giving over 1% of sales to environmental charities. I run my small business with the help of my partner Daniel from our workshop in Splott.
Licenses & Certifications
- View certificate

Corporate Finance Essentials
IESE Business School on CourseraMar 2017 
Lean Six Sigma - Yellow Belt
The British Quality FoundationFeb 2017
Honors & Awards
- Awarded to Alice OjedaTrophées Finalist Jeunes Ambassadeurs Apr 2013 - Selected among top 12 finalists out of 200 applicants to present a cultural exchange project to a business panel at Lyon, France.- Trophées are run by Jeunes Ambassadeurs, an association linked to the Rhône-Alpes Chamber of Commerce and are awarded to those who develop an economic, cultural or institutional exchange project between France and their home country.
- Awarded to Alice OjedaLanfine Bursary The University of Edinburgh 2012 Awarded for the highest academic achievement in 2nd Year Spanish.
- Awarded to Alice OjedaStevenson Exchange Scholarship The University of Glasgow 2012
Volunteer Experience
Brownies volunteer
Issued by Girlguiding Scotland on May 2016
Associated with Alice OjedaVolunteer
Issued by Cardiff Salad Garden on Jan 2018
Associated with Alice OjedaEnglish Teacher and Community Support
Issued by Suyay ONG on Jun 2014
Associated with Alice OjedaFoodbank Assistant
Issued by Croix-Rouge française on Oct 2012
Associated with Alice Ojeda
Languages
- frFrench
- spSpanish
- maMandarin
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