
Muhammad Waqas
Team Lead Manager

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About me
Amazon PPC Manager at The Initiatorz 🏅|| SEO Specialist || Strategically Boosting Sales and Profit Margins for 5 to 7 Figure Brands || Elevating Brands with Precision Campaigns and Striking Visuals 📈
Education

Bahauddin Zakariya University
2013 - 2017BS Graphic Design Fine/Studio Arts, GeneralTypography:I have a keen eye for choosing and arranging fonts to enhance readability and convey messages impactfully.Color Theory:I leverage my understanding of color psychology to create designs that resonate with the target audience, evoking specific emotions.Layout and Composition:Balancing elements on a canvas or screen comes naturally to me, creating visually harmonious layouts with clear visual hierarchies.Imagery and Icons:I excel in selecting or… Show more Typography:I have a keen eye for choosing and arranging fonts to enhance readability and convey messages impactfully.Color Theory:I leverage my understanding of color psychology to create designs that resonate with the target audience, evoking specific emotions.Layout and Composition:Balancing elements on a canvas or screen comes naturally to me, creating visually harmonious layouts with clear visual hierarchies.Imagery and Icons:I excel in selecting or creating compelling imagery and icons that enhance the overall design and convey messages clearly.Consistency and Branding:Maintaining a cohesive look and feel is a priority for me, using consistent fonts, colors, and styles to reinforce brand identity.Simplicity and Unity:I believe in the power of simplicity to effectively communicate. My designs prioritize clarity and unity for a seamless user experience. Show less
Experience

C Tech LTD
Jan 2020 - Dec 2020Team Lead Manager. Handled 2 Private Labels from Scratch. Researching Profitable Opportunities from a Suitable Category.. Researching Product Design and Sourcing products from China and India.. Supplier Negotiation and Freight Forwarders Collaboration for Seamless Delivery.. New Listing Creation and Account Maintenance.. Creating Shipment Plans.. Setting up Brand and Listing Content.. Listing Optimization and SEO Ranking.. Creating all Ad Type PPC Campaigns.. Creating Reports and Analyzing.. Setting up promotions and growth strategies. Show less

New Gear LLC
Jan 2021 - Dec 2021Amazon Account Manager & PPC Specialist. Led a team of 3 members and 3 marketplaces overseeing overall Account & Advertising Growth to Drive Sales and Achieve Targets.. Listing Creation And Optimization.. Market and Competitor Research for SEO Ranking and Keyword Research.. Fixing Listing Issues, and creating Appeals and Tickets for Seller Support.. Formulating overall Brand Growth Strategies and Advertising Strategies.. Monitoring Daily Checklists, Targets.. Formulating Tasks and SOPs for Cross-Functional Departments for timely execution.. Optimizing and Maintaining Growth by Monitoring Metrics Daily.. Collaborating with S&L to Strategize Shipments through Sales Forecasting.. Handling Advertising and Monitoring Metrics to Achieve Profitable Visibility. Show less

Top Horizon LLC
Feb 2022 - Jan 2023Amazon Brand Manager. Overall Account Handling, Monitoring KPIs & Account Health Daily. Creating New Listings and Setting up Backend & Frontend Listing Content. Listing Optimization & SEO Ranking. Market & Competitor Research for KW analysis and Profitable targets and opportunities.. Fixing Listing Issues Like Suppressed & Detail Page Removed Listings.. Creating Strong Appeals and Contacting Seller Support to Resolve Issues.. Collaborating with different departments to execute Tasks on Hand.. Formulating Brand Growth Strategies, Brand Positioning & Advertising Strategies to increase. overall Sales Revenue and traffic.. Collaborating with S&L and R&D to source profitable products.. Researching relevant markets for new profitable opportunities to add new product lines.. Ensuring task completion and weekly performance evaluation of the overall Brand.. Weekly meetings to devise SOPs and task execution on time.. Reporting on different KPIs and Metrics to Clients.. Managing Advertising Spend and Formulating Ad Strategies to increase overall Visibility. Show less

Top Notch Solutions
Feb 2023 - Jan 2024Brand Manager & PPC Specialist. Managing the daily operations of account handling, ensuring all key performance indicators (KPIs) are closely monitored to maintain account health and performance.. Taking charge of creating new listings and meticulously setting up both backend and frontend listing content, while also focusing on optimizing them for better search engine visibility (SEO).. Delving into thorough market and competitor research to identify profitable opportunities and target keywords for maximizing sales potential.. Addressing and resolving any listing issues promptly, including handling appeals and communication with seller support to ensure swift resolutions.. Collaborating seamlessly with various departments to execute tasks efficiently and ensure smooth workflow processes.. Crafting comprehensive strategies for brand growth and advertising, incorporating innovative approaches to boost sales revenue and increase overall visibility.. Leading a dedicated team, overseeing their efforts in driving account and advertising growth across multiple marketplaces to meet and exceed set targets.. Strategically managing advertising spend to achieve maximum visibility and optimize return on investment (ROI).. Conducting weekly evaluations to assess performance and efficacy, while also facilitating SOP meetings to refine strategies and ensure alignment across teams.. Leveraging negotiation skills to establish favorable terms with suppliers and collaborating closely with freight forwarders to streamline shipment processes.. Generating comprehensive reports and conducting in-depth analysis of performance metrics to derive actionable insights and inform future strategies. Show less

Ads Initiatorz
Mar 2024 - nowAmazon PPC Manager. Managing the daily operations of account handling, ensuring all key performance indicators (KPIs) are closely monitored to maintain account health and performance.. Delving into thorough market and competitor research to identify profitable opportunities and target keywords for maximizing sales potential.. Collaborating seamlessly with various departments to execute tasks efficiently and ensure smooth workflow processes.. Crafting comprehensive strategies for brand growth and advertising, incorporating innovative approaches to boost sales revenue and increase overall visibility.. Strategically managing advertising spend to achieve maximum visibility and optimize return on investment (ROI).. Conducting weekly evaluations to assess performance and efficacy, while also facilitating SOP meetings to refine strategies and ensure alignment across teams.. Generating comprehensive reports and conducting in-depth analysis of performance metrics to derive actionable insights and inform future strategies. Show less
Licenses & Certifications

Amazon PPC
MAG School
Sponsored ads certification
Amazon
Amazon SEO
MAG SchoolSept 2023
Amazon PPC Playbook: Success Made Easy by Viral Launch and Liran Hirschkorn
Udemy
PPC university by Mina Elias
PPC UniversityAug 2023
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