Sushruta Bhattacharya

Experience

• 

  IMRB International Limited

  May 2016 - Jun 2016

  Intern

  Understanding Consumer Insights to Help the Company Grow, Perform Better• Qualitative Research• Providing suggestion on new initiatives taken by IMRB customers such as TVS, Wipro etc based consumers’ response towards the same

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  Provilac Dairy Farms Private Limited

  May 2017 - May 2017

  Intern

  • Promoting chocolate milk and Ghee in various locations of Pune with the help of Wellness and children fairs and corporates• Enhancing Brand awareness through promotional activities• Researched on buying behavior of different products towards Provilac in different locations of Pune through qualitative and quantitative methods using marketing strategies

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  Kotak Life

  May 2017 - now

  Senior Manager

  - Drive Life Insurance business through channel partner using Bancassurance model- Designing and executing sales enablers such as campaigns, contests, recognition drive etc to increase the profitability of doing business- Organizing training and knowledge enrichment programs both on process and products to increase the Corporate Salary and Banca Direct business share- Developing and integrating new strategies on business quality parameters such as persistency, wastage reduction, conversion ratio etc. to increase the brand value through the channel- Managing operational part of Pan India Corporate Salary and Banca Direct business to support the sales team to provide them the ease of doing business- Handling Term at POS project to promote the group term product (Kotak Group Secure One) through digital gateway to enhance the efficiency and to increase the contribution of the businessAchievements- 35% increase in business over last year and over achieved the business target for FY19. - Increased the Life Insurance penetration to 13% from 7% with the help of TAP project - Decrease the business loss to 18% from 34% due to streamlining and development of processes- Increase in TAP business by 133% by introducing the usage of digital gateway- Streamlined all processes of the new Banca Direct channel which starts contributing 10% of total business Show less