Annabelle Ng

Experience

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  Docklands Media

  Jan 2014 - Mar 2015

  PR Assistant

  PR Assistant at Docklands Media:• Designed and printed company brochures• Organised monthly social events with over 50 attendees• Coordinated event content with the company director• Represented the company at various trade shows• Contributed to weekly emails and newsletters reaching a subscriber base of 2000+• Supported Google AdWords account manager in various advertising campaigns

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  Parfums Christian Dior

  Jan 2014 - Jan 2016

  Beauty Consultant

  • Conducted beauty surveys and guided customers in selecting appropriate products based on survey results.• Demonstrated new products by applying them to customers and addressed inquiries about the products.• Welcomed customers with a friendly and professional demeanor, determining their service preferences during their visit.• Provided full makeup application to clients, assisting them in achieving their desired looks and offering makeup tips for at-home recreation• Recommended products tailored to individuals' skin types, tones, and personal styles• Consistently exceeded daily counter sales goals through client consultations and proactive engagement• Contributed to the design, planning, and execution of VIP events and marketing promotions• Cultivated client loyalty through follow-up communications, appointments, and relationship-building efforts• Educated clients on makeup, skincare, and perfume products and procedures• Attended training seminars to acquire new skills, updated knowledge and service• Assisted the Manager in store and stock management duties• Assisted with press conference for new product launches Show less

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  Huishan Zhang Ltd

  Sept 2014 - Sept 2014

  London Fashion Show

  Assisting with a wide range of tasks including:-Preparing garments-Sending invitations-Managing samples-Assisting at model castings -Dressing models at Huishan Zhang presentation.

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  H&M

  May 2015 - Aug 2015

  Visual Merchandising Project Team Leader

  • Create various VM presentations that increased Recycling Awareness • Tracked, reported current and emerging fashion and consumer trends in Mens, Women's and Accessory VM divisions • Draft action plans and led team meeting with VM department to review project status and proposed changes to develop logistic strategy • Monitored team progress and enforced deadlines with time management being area of responsibility • Defined project deliverables and monitored status of tasks• Collaborated with other team members and H&M's VM team to effectively produce Floorset Documents• Winning project for H&M visual merchandising recycling week• Project has published in digital magazine, British Vogue in 2015 Show less

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  KOI Dessert Bar & Kitchen

  Jan 2017 - Jan 2018

  Assistant Pastry Chef

  • Worked under MasterChef Australia award winning Chef Reynold Poernomo • Responsible in plating of desserts, serving an average of 300-350 or more covers daily • Assisted Chef Reynold's Masterclass and High teas • Maintained smooth and timely operations in preparation and delivery of meals and kitchen sanitation• Developed menu items to the Executive Chef for new dish development such as Vegan, Vegetarian, Gluten Free etc for different dietary needs• Properly labeled and stored all products and ingredients in the appropriate storage room, walk-in refrigerator, freezer or cooler• Practiced safe food handling procedures at all times• Inspected kitchen to observe food preparation quality and service, food appearance and cleanliness of production and service areas• Changed and sanitised all cutting boards, benches and surfaces when beginning a new task to avoid cross-contamination • Cooked and served food in accordance with planned menus, diet plans, recipes, portion, temperature control procedures and facility policies• Prepared all pastry items in accordance with high standards of quality, quantity control, taste and presentation Show less

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  Freelance

  Dec 2017 - now

  Personal Trainer
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  Freelance - Photographer & Producer

  Jan 2018 - Jan 2019

  Food Stylist and Photographer

  • Consulted and interview with cafes, restaurants and suppliers' brand guidelines • Conducted a workflow, research on current food trends and planned food menus• Developed recipes and prepared food for photo shoots• Arranged sets and backgrounds• Garnished, styled and presented food in a visual aesthetic requirements for camera• Organized recipes, arranged dishes and styled food items in an efficient manner• Developed and maintained positive relationships with suppliers of ingredients• Developed and implemented various food styles for food photography • Planned and provided appropriate props for advertising and editorial photography• Tested, analyzed and labeled all food items in a proper manner• Assessed and communicated latest culinary trends to the brands, cafes and restaurants Show less

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  Freelance Photographer / Editor / Multimedia Procuder

  Jan 2019 - now

  Content Producer

  • Responsible for conceptualizing, editing, and creating contents to tell a cohesive story for the brand clients and its consumer. Use and develop a range of multimedia content creation skills• Responsible for all stages of creative development, written concepts, art direction, production, and post-production• Collaborate and support with digital marketing and media managers and team to produce compelling multimedia content• Produce photography for use on social media and other digital platforms to increase brand recognition and drive engagement; boosting 50,000+ impressions on Instagram and Facebook• Collaborate with owners and PR to concept ideas and ensure powerful digital thinking is included in client campaigns and new business proposals.• Work independently, as well as part of a team, to establish project deliverables and facilitate the development of multimedia content for digital platforms• Track current social/ digital media trends and any target market industry trends that impact business Show less

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  Grace Point Food Court Sembulan

  Mar 2023 - now

  Event Organizer