Marilyn Kay Kapp

Experience

• 

  Mackinaw Area Visitors Bureau

  May 1998 - Jan 2008

  Executive Director

  Create, coordinate, and implement, sales and marketing strategies, budgets, publications, website presence, and public events for destination marketing organization and tourism community. Lead public relations and media spokesperson. Human resource administrator.

• 

  MKM Concepts

  Jan 2008 - Sept 2012

  Small Business Owner

  Provide marketing and management services for business clients. Services include business plans, sales strategies, fundraising, direct marketing programs, trademark registration, brand creation, membership program development, economic development strategies (Mackinac County, Michigan), website development, and personnel management. Founder, Ironworkers Walk of Fame, Mackinaw City, Michigan.

• 

  OTSEGO COUNTY COMMUNITY FOUNDATION

  Jan 2010 - Jan 2011

  Executive Director

  Manage financial portfolio, human resources, foundation funds, multiple grant cycles, policies, marketing, public relations, and fundraising. Develop donor relationships and provide avenues for growth and education.

• 

  Moran Iron Works, Inc.

  Oct 2011 - Apr 2018

  Vice President of Sales and Marketing

  Manage and build sales team by developing and defining industry position through marketing, political and public relation campaigns to utilize and strengthen business strategy. Manage Human Resource and Finance Departments. Create, execute, and establish business plans and strategies for corporate divisions. Co-founded non-profit trade school to provide skilled and employable youth for industry.

• 

  The Chesapeake Group

  Mar 2019 - Apr 2022

  Contract Associate

  Provide marketing, branding and public relations expertise for economic development firm. Involved with all facets of urban, suburban, and rural areas of community strategic planning including business attraction and retention. Working knowledge of Community Reinvestment Act (CRA), Housing and Urban Development (HUD) performance measures, Michigan Main Street Program and Redevelopment Ready Communities (RRC) best practices.

• 

  Washtenaw Community College

  Apr 2022 - now

  Leadership to college-wide initiatives that enhance the college's connection with external partners.

  • Executive Director

    Apr 2024 - now

  • Director of College Partnerships & Success Initiatives

    Apr 2022 - Apr 2024