
Stephen Goode
Labourer & General Assistant

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About me
Noisy promoter, bar manager and mixology enthusiast. Committed to Crafting Cardiff’s night-time experience; one gig, beer, and cocktail at a time 🥀 🏴
Education

BIIAB
2022 - 2022BIIAB Level 2 Award For Personal License Holders Legal and Social Responsibilities of a Personal License HolderLegal and Social Responsibilities of a Personal License Holder

Hereford College of Technology
2011 - 2013Extended BTEC Diploma Music Technology & Sound Engineering Merit, MeritActivities and Societies: Experience within industry studio environments Qualified understanding and appreciation for a variety of aspects within music technology and sound engineering, including but not limited to;Acoustics, including ear anatomy and room design.Audio engineering principles; experience with high-end audio equipment in both domestic and industrial environments.Composing music; through the use of MIDI-based softwares and instruments.Delivering a music product from initial planning stages, through to scheduling and… Show more Qualified understanding and appreciation for a variety of aspects within music technology and sound engineering, including but not limited to;Acoustics, including ear anatomy and room design.Audio engineering principles; experience with high-end audio equipment in both domestic and industrial environments.Composing music; through the use of MIDI-based softwares and instruments.Delivering a music product from initial planning stages, through to scheduling and marketing concepts.Music production techniques, including manipulation and recreation of pre-set sounds through VST plug-ins, and hardware synthesizers and equipment (compressors, effects units, microphone set-up techniques, etc)Live sound techniques, some knowledge of live PA set-ups and organising small, medium and larger scale events. Show less

St Mary's R.C High School, Lugwardine
2006 - 2011GCSE Various 10 GCSEs C or AboveActivities and Societies: - Year 11 Prefect Achieved following GCSE qualifications:English Language BEnglish Literature CScience CScience BI.T (Double Award) B, BReligious Education BHistory CMaths CD&T: Resistant Materials C

Cardiff University / Prifysgol Caerdydd
2024 - 2026Master of Business Administration - MBA Business Administration
University of South Wales
2019 - 2022Bachelor of Arts - BA Music Business First Class Honours.
University of South Wales
2019 - 2020Certificate of Higher Education Music Business
Experience

Hereford Roofing Restoration
Aug 2012 - Dec 2012Labourer & General AssistantExperience in working with heights, heavy lifting and general knowledge of tools and construction equipment.

Hifi Gear Ltd
Feb 2013 - Aug 2017Sales, Online Content Creator & Inbound MarketingResponsibilities include: - Writing and manipulating unique content in the form of product reviews, blog posts, product descriptions and product images. - Processing sales orders, answering/making phone calls, updating and resolving customer issues, making contact and requests from distributors.- Updating and monitoring the company's social media presence on Facebook, Twitter, Tumblr, Pinterest and more- Efficiently responding to and resolving customer issues through social media networks. - Adding, editing and removing product listings through eCommerce merchant service Magento - Adding, editing and removing product listings through Amazon - Adding, editing and removing product listings through eBay- Improving search engine rankings for key products and blog posts through various search avenues, including Google, Bing and Yahoo!- Using white-hat SEO techniques to position key products above that of competitors on Google, Bing and Yahoo! search results- Using SEO profiling software to review and assess analytic results- Conducting product demonstrations - Aiding customers in finding the right product to suit their requirements and budget Show less

No Poetry Music
Nov 2016 - nowAs the Founder of No Poetry Music, I spearheaded the development and growth of a grassroots alternative live music promotion brand in Hereford, beginning in 2017. Through strategic planning and innovative thinking, I conceptualised and executed the No Poetry Promotions and No Poetry Music brands, establishing a thriving platform for emerging artists and alternative music subcultures.My journey with No Poetry Music involved creating an award-winning business plan for the company, which encompassed primary revenue streams from event organisation, artist management, and tour booking. Additionally, I strategically considered and planned for ancillary revenue streams, including music publishing, merchandise, and record label activities, laying the groundwork for sustainable growth and diversification.Central to my responsibilities was the booking and management of talent for events and tours, where I fostered strong relationships with venues, vendors, and other businesses to ensure successful collaborations. I also developed and executed comprehensive marketing and promotion strategies to enhance brand visibility and engage our audience effectively.Furthermore, I effectively managed finances and budgets for events and tours, ensuring operational efficiency and fiscal responsibility. Through No Poetry Music, I created a vibrant and inclusive community for alternative music subcultures and artists, providing a safe and engaging platform for artistic expression and networking opportunities. Show less
Founder
Feb 2020 - nowPromoter
Nov 2016 - Feb 2020

Warehouse701
Aug 2018 - Jul 2019Customer Service Sales AssistantRetail environment selling reclamation materials and furniture both in-store andonline to trades people and the general public.

Croeso Pubs Ltd
Aug 2019 - Jan 2023Bartender (Brewhouse, Cardiff)My journey in the hospitality industry began at Brewhouse, a bustling venue at the heart of Cardiff's nightlife scene. As one of the city's busiest establishments, Brewhouse provided me with an immersive introduction to bartending and the hospitality industry. Operating in the midst of Cardiff's dynamic nighttime economy, I gained invaluable experience managing high-volume service, particularly during major events such as concerts at the Principality Stadium and the exhilarating atmosphere of Six Nations Rugby matches.Moreover, my tenure at Brewhouse extended through the challenges presented by the Covid-19 pandemic. Overcoming the unique obstacles brought forth by this unprecedented time, I adapted to new health and safety protocols while maintaining the high standards of service that define Brewhouse's reputation.This demanding environment honed my skills in efficiency, adaptability, and customer service under pressure. It instilled in me a deep appreciation for the intricacies of bartending and the vital role hospitality plays in creating unforgettable experiences for patrons amidst the energy of Cardiff's vibrant nightlife. Show less

247 Events / Rock City Stage Crew
Oct 2021 - Mar 2022Stage CrewAs a dedicated Stage Crew member at Rock City 247 Events, I played a pivotal role in the seamless execution of live events ranging from intimate gatherings to large-scale concerts. Collaborating closely with touring tech crews and artists, I contributed to the assembly and disassembly of stages, lights, and audio equipment, ensuring that every detail was meticulously attended to.With events spanning capacities from 1,600 to 7,500 standing attendees, I maintained a high standard of efficiency during load-ins and load-outs, prioritising timely and smooth event production. Safety was paramount in every aspect of my work, and I consistently ensured that safety protocols were strictly adhered to, safeguarding the wellbeing of both crew members and event attendees. Show less

The Moon Cardiff
Mar 2022 - Oct 2022Duty ManagerIn my role as Assistant Manager at The Moon, I was responsible for bar operations, orchestrating various facets to ensure a seamless and enjoyable experience for our patrons. This encompassed everything from training and supervising staff to curating our product selection and strategically setting pricing structures to align with our gross profit targets. As a custodian of the establishment's reputation and safety, I diligently ensured compliance with the four licensing objectives on behalf of the Designated Premises Supervisor (DPS).Beyond the operational realm, I excelled in conflict resolution, swiftly addressing and diffusing any issues to uphold a safe and welcoming atmosphere for our valued customers. Additionally, I assumed responsibility for cash handling procedures, overseeing closing operations, which included precise cashing-up procedures and securing the premises at the end of each night.My tenure at The Moon was marked by a steadfast commitment to excellence and a proactive approach to problem-solving, ensuring the smooth functioning of operations and the satisfaction of both our team and clientele. Show less

Paradise Garden Events
Oct 2022 - Nov 2023General ManagerWorking closely with directors to drive Paradise Garden to its esteemed status within the nightlife scene. Together with the management team, I played a pivotal role in the bar's inception and subsequent growth, leveraging market insights to expand our product offerings and curate an enticing cocktail menu that resonated with our patrons. With a strategic approach, I continuously expanded our product range to align with evolving market trends, while also personally crafting a diverse cocktail menu that captivated our clientele. My role involved comprehensive oversight, ensuring compliance with regulations, fostering a safe environment, and delivering exceptional customer experiences. Through innovative revenue strategies, including promotions and events, I consistently surpassed financial targets set by senior management.My expertise extends to financial management, encompassing forecasting, pricing strategies, and optimizing profitability. I am adept at building and motivating high-performing teams, ensuring seamless operations and exceptional service delivery. By nurturing strong partnerships with suppliers, brands, and the local community, I cultivated a network that contributed to Paradise Garden's enduring success and positive reputation. Show less

Croeso Pubs Ltd
Nov 2023 - Feb 2025Assistant Manager (The Dock, Cardiff)As Assistant Manager at The Dock, my role is to help steer the venue towards success, using a comprehensive approach that builds upon my previous professional and academic experiences, with individual responsibility for strategic leadership, staff development, operational efficiency, and customer relations. Central to my responsibilities is nurturing the professional growth of our team members. I specialise in confidence-building through tailored training programmes aimed at enhancing individual product knowledge and bartending expertise, ensuring our staff deliver exceptional service, and maintaining The Dock's esteemed reputation.In addition to staff development and operational oversight, I am also responsible for customer relations, with a specific focus on collaborating with and promoting to local businesses. By fostering strong partnerships with local enterprises, I aim to position The Dock as the premier destination for after-work drinkers and those seeking to escape the hustle and bustle of the crowded town centre while still enjoying a vibrant and atmospheric bar and venue.Furthermore, I oversee stock control and cellar management, implementing best practices to minimise wastage and maximise inventory utilisation and upon my arrival was tasked with crafting a new cocktail menu. My focus lies in enhancing quality, optimising speed of service, maximising gross profit, and consolidating ingredients to improve efficiency and profitability.Collaborating closely with the management team, I contribute to achieving targets set by the directors across all key performance indicators, encompassing overall revenue, labour cost, and gross profit margin. My approach is rooted in collaboration and teamwork, working hand-in-hand with colleagues to drive success and surpass expectations in all facets of The Dock's operations. Show less
Licenses & Certifications
- View certificate

Level 3 Extended BTEC Diploma in Music Technology & Sound Engineering
Hereford & Ludlow College (formerly known as Hereford College of Technology)Sept 2013 
Mental Health First Aid
Training in Mind (Wales)Dec 2019
Qualified Representative of the Bowers & Wilkins Brand
BW GroupJun 2014
First Class Honours in Music Business (BA Hons)
University of South WalesMay 2022
NatWest #PowerUp Prize Award for Best Major Project: USW BA Music Business 2022
NatWestJul 2022
Certificate of Higher Education in Music Business
University of South WalesMay 2020
Personal Alcohol License
Cardiff CouncilJun 2022
Languages
- enEnglish
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