Wade Noble

Experience

• 

  Telstra

  Jan 1989 - Dec 1992

  Telecommunications Engineer

  Key Responsibilities:· Installed small PBX and associated cabling systems in both private and small business premises, attended site surveys, designed and estimated PBX and cabling installations.· Understood the cable layout plans, tested all the cables before installation, repaired telecommunication cable and equipment, troubleshot and rectified faulty equipment, handled complex wiring systems, documented the work orders, followed safety precautions.Key Achievements:· Successfully completed 1.5 years of full time study at Australia Telecoms College. Show less

• 

  Touchbase

  Jan 1994 - Nov 2000

  Design and Estimation Engineer
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  Touchbase

  Jun 2001 - Jun 2007

  Key Responsibilities:· Liaised between Sales, Project Engineers and Project Management teams to ensure installation and support SLAs were met, managed a portfolio of accounts to achieve long-term success, reported on the status of accounts.· Monitored sales metrics; such as quarterly sales results and annual forecasts, suggested actions to improve sales performance and identify opportunities for growth, set and tracked sales account targets that were aligned with company objectives.· Developed and maintained relationships with existing and new client accounts, provided detailed profit and loss analysis for completed projects.· Coordinated with cross-discipline team members to ensure that all parties were on track with project requirements, deadlines, and schedules, met with project team members to identify and resolve issues.· Conducted post-project evaluation and identified successful/unsuccessful project elements, established effective project communication plans and ensured their execution.Key Achievements:· Project managed the successful deliveries of various cabling and PBX installation projects for clients throughout the UK and Europe, by effectively coordinating communication processes in and out of the project teams, as well as introducing, implementing and streamlining work processes, enabling all projects to be delivered within scope. Show less Key Responsibilities:· Supervised and organised the Installation and Support Team; which consisted of approximately 45 PBX Engineers, Cisco Engineers, Messaging/Applications Engineers, Trainers and Consultants throughout Europe.· Designed and produced utilisation figures for the European Practice Division, analysed both fiscal and resource productivity of various teams, evaluated resource utilisation figures and made recommendations for improvements.· Provided ongoing resource management and related support, mitigated resource concerns by reallocating resources, adjusting goals, and assigning additional staff, collaborated on resource management with internal departments.Key Achievements:· Designed and implemented new procedures and methodologies, which enhanced productivity and profitability within European Practice Team. Show less

  • Client Relationship Manager

    Jan 2005 - Jun 2007

  • Resource and Utilisation Manager

    Jun 2001 - Dec 2004
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  ICrossing

  Jul 2007 - Mar 2013

  Key Responsibilities:· Directed 4 Paid Media Analysts with the aim of ensuring client expectations and KPIs were met or exceeded, designed paid media solutions within the context of client KPIs; including ROI, Cost of Sale, Cost Per Order, and CRM Lead Generation.· Extracted and analysed data from multiple client side analytics packages; such as Google Analytics, Omniture, CoreMetrics and WebTrends, as well as bid management tools; such as Ignition One, DoubleClick, Kenshoo and BuyBuddy.· Developed client and internal understanding of search and other forms of biddable media, provided reports, data, forecasts and account analysis to account management and clients, completed account audits to identify trends and areas to improve.Key Achievements:· Progressed to a number of roles within the organisation; including promotion from Paid Search Analyst, to Senior Paid Search Analyst, and promotion from Senior Paid Search Analyst, to Paid Search Strategist.· Devised, implemented and optimised paid media campaigns for a wide variety of clients, across the Travel, Fashion, Finance, Leisure and Entertainment, Business Software, Health and Automotive verticals.· Introduced new and unique marketing strategies, such as research online and purchase offline.· Played a pivotal role in the organisation’s strategic objectives, by identifying cross channel opportunities and synergies between PPC, Display, Paid Social and Social channels.· Received Revolution Award for ‘Best Retail’, and Blades Award for ‘Best Use of Search’ for the Ann Summers/ - Sexy Paid Search Campaigns - http://www.youtube.com/watch?v=eVU60NRuOJo Show less

  • Paid Media Strategist

    Apr 2010 - Mar 2013

  • Senior Paid Search Analyst

    Apr 2009 - Jun 2010

  • Paid Search Analyst

    Jul 2007 - Apr 2009
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  The Bicester Collection

  Mar 2013 - May 2022

  Key Achievements:· Coordinated the implementation of the centralised media planning and strategy; which involved aligning objectives and KPI’s across European teams and markets, contributing to double digit sales growth from 2013 - 2019.· Delivered recommendations on how advertising budgets were spent, maximising ROI and strategic objectives.· Facilitated the emergence of new local team members, by implementing development initiatives on how to work across media in a challenging agency/remote client environment.· Revamped account structure and KPI framework, which led to successful implementation of Google’s ‘Store Visit’ tracking solution, enabling the business to drive and measure more than 1.75 million customers from ‘digital engagement, to physical stores’ in 2021.· Refined the international marketing solution across biddable media channels, which supported pre-pandemic double digit sales growth from key tourist audiences.· Spearheaded the development of core business central and localised SEO strategies, leading to continuous website visitor growth from 2013 – 2019, also achieved post pandemic growth vs 2019 benchmark year.· Renovated the customer acquisition strategy, and the integration of ‘channel to till’ tracking, enabling the business to gauge media ROI and lifetime value, leading to 20% growth in customer database.· Orchestrated 1st party data integration and subsequent strategic applications across biddable media solutions, which led to a 15%+ saving on cost per lead generation.· Controlled project to assess impact of using/pausing paid search keywords in tandem with well ranked equivalent organic search queries, which led to 7.5% savings on monthly paid search spend, without losing traffic and sales.· Assembled the local media team for the Belgium business over a 6 month period in 2018, which resulted in transforming sales performance from negative, to double digit growth against targets. Show less

  • Senior Digital Marketing Manager

    Mar 2018 - May 2022

  • Head Of Search

    Mar 2013 - Apr 2018
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  TCMM Shutter Group

  Jun 2022 - Jan 2025

  Marketing Manager
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  London Gatwick

  Jan 2025 - now

  Digital Acquisition Manager