Alesha White

Experience

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  Clinique

  May 2009 - Apr 2012

  Counter Manager

  As a Counter Manager for Clinique, I am proud to have driven significant growth, expanding the business to exceed $1 million in annual revenue. My role focuses on combining a deep understanding of Clinique’s skincare and makeup products with a strategic approach to sales and customer service, creating an exceptional experience that keeps clients coming back.I am dedicated to building strong relationships with clients, ensuring each one receives personalized consultations, tailored product recommendations, and skincare solutions that address their unique needs. By cultivating a welcoming, educational environment, I help clients feel confident in their purchases and empowered to achieve their beauty goals.In addition to client service, I lead a talented team, overseeing training and development to ensure everyone is knowledgeable, enthusiastic, and aligned with Clinique’s brand values. I continuously analyze sales trends, optimize merchandising, and implement targeted promotions to drive traffic and boost revenue. Achieving over $1 million in revenue is a testament to our collective effort, commitment to excellence, and dedication to making Clinique a trusted, go-to destination for beauty and skincare. Show less

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  SEPHORA

  May 2012 - Dec 2015

  Sephora Senior Artist/ Beauty Studio Coordinator

  As a Senior Artist at Sephora, I bring passion, creativity, and expertise to help clients discover their unique beauty and feel confident in their own skin. In my role, I have the privilege of working with an incredible range of products and brands, using my skills to educate, inspire, and empower clients with personalized makeup and skincare solutions.A key part of my role involves training and mentoring other artists across the region, sharing best practices, advanced techniques, and product knowledge to elevate their skills and confidence. I take pride in guiding fellow artists through Sephora’s certification process, ensuring they meet the high standards of artistry and client care that Sephora is known for. By providing hands-on coaching and ongoing support, I help to develop a team of talented, certified artists who deliver exceptional experiences and results.At Sephora, I am part of a vibrant community that values inclusivity, innovation, and self-expression. My goal is to make every client feel seen, heard, and beautiful by delivering an exceptional experience with every interaction, whether it’s a glam makeover, a skincare consultation, or sharing tips to recreate looks at home. Show less

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  GLAMGLOW

  Jan 2016 - May 2017

  Account Executive (GLAMOURIZER)

  As an Account Executive for GLAMGLOW in a startup environment, I am energized by the opportunity to grow and expand the reach of a bold, innovative skincare brand known for its transformative treatments and cult-favorite masks. My role involves building strong relationships with retail partners, creating strategic sales initiatives, and driving brand awareness in new and existing markets.In this fast-paced, dynamic setting, I focus on tailoring solutions that meet the unique needs of each partner, from merchandising strategies and in-store activations to staff training and promotional events. By staying ahead of beauty trends and analyzing consumer insights, I aim to maximize sales performance and deliver exceptional experiences that reflect the vibrant and results-driven spirit of GLAMGLOW.Passionate about the beauty industry and driven by results, I thrive on the challenge of growing a brand that has set a new standard in skincare. With a commitment to authenticity and innovation, I am dedicated to propelling GLAMGLOW’s success and creating lasting partnerships that reflect our shared vision of empowering customers with glow-worthy skin. Show less

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  Drybar

  May 2017 - Jun 2018

  Account Executive

  As an Account Executive for Drybar, I am committed to driving business growth and enhancing the client experience for a brand that’s synonymous with confidence-boosting blowouts and exceptional hair care. In my role, I work closely with retail and salon partners, ensuring Drybar’s unique products and services are optimally positioned to meet consumer needs and exceed sales goals.Focused on building and nurturing strong relationships, I collaborate with partners to implement effective merchandising strategies, provide in-depth product training, and execute impactful marketing initiatives that resonate with Drybar’s loyal customer base. My role involves analyzing market trends, identifying growth opportunities, and tailoring strategies that align with the brand’s high standards and fun, empowering spirit.With a deep passion for beauty and a client-centered approach, I’m dedicated to bringing Drybar’s mission to life through high-quality support, innovative solutions, and an unwavering commitment to brand excellence. My goal is to elevate every partnership, driving results that reflect the unique value Drybar brings to the beauty industry. Show less

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  The Estée Lauder Companies Inc.

  Jun 2018 - Jul 2023

  Account Executive

  As an Account Executive for the Estée Lauder portfolio, I am dedicated to driving sales growth, strengthening relationships, and enhancing brand presence within a diverse portfolio of prestigious beauty brands. My role involves working closely with retail partners, ensuring that each brand in the Estée Lauder collection receives the tailored support it needs to thrive in a competitive marketplace.With a keen understanding of consumer trends and a commitment to exceptional service, I partner with store teams to implement effective merchandising strategies, conduct training sessions, and execute promotional events that resonate with customers. I focus on creating high-impact, results-driven strategies that align with brand standards, meet sales targets, and elevate the consumer experience.Passionate about the beauty industry, I am proud to represent iconic brands that continue to set the standard for innovation, quality, and luxury. My goal is to empower my retail partners to succeed by providing them with the tools, insights, and support needed to bring the Estée Lauder portfolio’s vision to life. Show less

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  Moroccanoil

  Jul 2023 - Aug 2024

  Regional Brand Manager

  My New Role as a regional brand manager is to increase and develop the presence of the Moroccanoil brand in the professional market within the New England Region. As an RBM i am responsible for opening new doors and to ensure the growth of existing ones by focusing on the development of Moroccanoil’s professional hair color line as well as the full retail and body collections. As an RBM I will establish macro and micro strategies focused on education, marketing, and sales initiatives to meet and exceed these sales goals. Acting as a Brand Ambassador and first point of contact, to establish strong relationships with salon owners, stylists, and our distributor’s key stakeholders – sales force, store staff, and management team. Will be responsible to train and communicate all relevant information to local partners to ensure maximum reach and impact. Show less

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  Kérastase & Shu Uemura

  Sept 2024 - now

  Buisness Development Manager

  As a Business Development Manager for Kerastase and Shu Uemura, I am passionate about building dynamic partnerships and driving growth in the luxury haircare industry. Leveraging a deep understanding of both brands’ unique DNA and high-performance products, I collaborate closely with salon partners to create tailored strategies that boost brand visibility, increase revenue, and elevate client satisfaction.With a focus on nurturing long-term relationships, I work with salon owners, stylists, and retail teams to ensure they are equipped with the tools, training, and marketing support needed to deliver outstanding client experiences and maximize their business potential. My role involves analyzing market trends, identifying new business opportunities, and leading innovative initiatives that drive brand growth while meeting the evolving needs of consumers.I am proud to represent two iconic brands known for their dedication to excellence, artistry, and transformative results. Passionate about elevating the standards of beauty and wellness, I am committed to delivering exceptional results that not only align with but exceed business development, partnership-building, and the luxury haircare market’s unique demands, positioning you as a key player in driving growth and brand success. Show less