Kate McGinley

Experience

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  4 Creative Marketing

  Jan 2003 - Aug 2006

  Client Account Manager

  Client Account Manager at 4 Creative Marketing with clients from industrial sectors including engineering, machine building and manufacturing, such as Parker Hannifin, THK UK and Abloy Security. Responsibilities included liaison and relationship building with clients and editors, researching and writing press releases, case studies and technical articles and organising Editors’ Days and Client events. Managed an Account Management team and additionally responsible for implementing company marketing activities such as newsletters and direct mail campaigns. Show less

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  Maxim Marketing

  Aug 2006 - May 2007

  Account Manager

  part of the Maxim Group with clients in the Foodservice industry including RHM Foodservice, Cadbury and Kerry Foods. Responsibilities include Project Management, PR, Direct Mail, work generation and scheduling, co ordination and delegation of jobs, briefing the graphic design team, identifying new business opportunities, creating campaign schedules within budget guidelines and assessment of competitors press coverage and advertising.

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  Logistix

  Jun 2007 - May 2008

  Senior Account Manager, EMEA

  Sales Promotion role, working solely on the Kellogg Pan European Account, providing responses to marketing briefs including developing original premiums through liaison with production in UK and Hong Kong offices. Member of internal Kellogg Global team responsible for collating all information regarding global projects and keeping team informed.

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  Fifth Ring

  Jul 2008 - Aug 2008

  PR Account Director

  Temporary contract with duties including client liaison, team mentoring and management, work generation and new business proposals. Clients in the Oil and Gas and Property markets.

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  Impact Porter Novelli

  Sept 2008 - Apr 2009

  Consultant

  Member of the Corporate team with clients including industrial and events companies. Responsible for client relationship building, campaign planning and execution including story generation, press release writing, media liaison and coverage monitoring.

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  Oxford Business Group

  Aug 2009 - Jan 2013

  PR Manager

  Responsible for global marketing communications planning and implementation across 32 Reports in 27 countriesManaged PR agencies for individual projects across the GCC and Asia.Recruited, trained, and grew internal communications team from two to eight staff, in addition to managing freelancersResponsible for effective press releases from briefing to distribution, launch events, advertising planning, marketing kits, social media strategy and internal communicationsManaged direct report responsible for up to 30 media barters per monthBriefing writers and creative designers and coordinating directly with senior management and local teams Show less

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  Tarsus Aerospace

  Feb 2014 - Mar 2020

  PR Manager

  Responsible for the aerospace portfolio of events, including The Dubai Airshow, the MEBAA Show, the MEBAA Show Morocco, Aircraft Interiors Middle East (AIME) / MRO Middle East and conferences including MEBAA Conferences, Airport Solutions Global Series, Global Air Traffic Management (GATM) and others within the Dubai Airshow.PR planning and implementation including sourcing information and writing content such as press releases, website copy and direct mail content, and managing press conferences and hosted media eventsMedia Relations including securing media pre-registration for eventsOn-site media centre logistics planning and management, design of media centre in conjunction with operations teamRecruitment and training / briefing of temporary and freelance staff for event time, including writers, photographers, and media centre assistants, leading to a maximum of up to ten direct reports for large eventsSocial media strategy and implementation planning, including design, content sourcing and creation and managing implementationExhibitor PR communication such as sourcing content, driving interaction with attending media, show support channels and social mediaArranged and attended external media training for company spokesperson, developed an ongoing programme of regular rehearsal to ensure preparation for media interviewsAttendance at industry events such as EBACE and Paris Air Show, pitching spokesperson interviews and stories to secure coverage in show dailies Show less

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  Brunel University London

  Sept 2020 - Sept 2021

  Studying

  MSc Psychological Science: awarded Merit

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  Expo 2020 Dubai

  Nov 2021 - Mar 2022

  Media Liaison Officer

  Responsible for media fam trip organisation and arrangements on behalf of Expo 2020 Dubai and partners including Dubai Tourism (DTCM) and Emirates Airline. End-to-end service including logistics, guiding them through processes and coordination with other departments including Media Services, Media Zone Management, Media Bookings and Media Operations to facilitate smooth visits for visiting local and international media. Successfully hosted over 300 media across the four months of my temporary contract.Additionally responsible for organisation of media thank you events including Media Chiefs’ Dinner with H.E. and working media events, coordinating with other departments for arrangements, sourcing gifts and issuing invitations Show less

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  Messe Frankfurt Middle East

  Sept 2022 - now

  Head of Communications and Social