Rituraj Deb

Experience

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  Tech Savvy Software & Security Consultancy

  Feb 2023 - May 2023

  Software Engineer

  • Converting UI/UX designs into functional websites using HTML,CSS and javascript. • Using responsive design principles to make sure website function property across a range offscreen size anddevices. • Testing web apps for usability ,functionality, browser and device compatibility. Debugging issues as theyarise.

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  Learnvista Private Limited

  Jul 2024 - now

  Data Analyst

  Marketing Campaign Data Analysis  Clean and preprocess raw data by correcting inconsistencies, handling missing values to ensure that the data is accurate andreliable for analysis.  Using Python, specifically libraries like Pandas, Matplotlib, and Seaborn, to perform exploratory data analysis (EDA) onmarketing campaign data for identifying trends, patterns, and campaign performance within the dataset. This includes analyzingthe effectiveness of various marketing campaigns by looking at metrics such as customer acquisition cost (CAC), return oninvestment (ROI), and conversion rates. Using PowerBI to create interactive dashboards and visual reports use for displayingvisual representations of marketing campaign results. Credit card and Personal Loan Details Analysis  Performing data cleaning tasks to ensure datasets are free of errors, inconsistencies, and outliers. This involves handling missingvalues, duplicate entries,flagging data issues that could impact the results of analyses, such as improperly formatted dates orincorrect data types, and working to resolve them.  Examining credit card usage over time to identify peak spending periods, preferred payment methods, and customer behaviorsrelated to spending limits. Exploring loan data to identify trends in delinquency, prepayment behavior, loan history and otherdetails that affect loan performance.Collaborating with seniors to identify high-risk customers and potential fraud by analyzingtransaction patterns and credit behavior.Creating visually compelling reports and dashboards using PowerBI to help stakeholdersunderstand key insights related to credit card and personal loan details. Show less