Lina Campbell

Experience

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  Merrill Lynch

  May 2005 - Aug 2005

  Summer Analyst, Global Markets Investment Banking

  Recruited to participate in a ten-week summer rotation program within Public Finance and Global Markets Financing and Services. Engage in rigorous desk projects related to the debt municipal market, which exposed me to market research and financial modeling. Attended senior speaker series on a weekly basis to give clarity and insight on the firm and the financial industry.

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  Spelman College

  Sept 2005 - Mar 2006

  Project Coordinator, WELS Series

  The WEL series was created to fulfill the need for dedicated, ethical leaders. Students involved in the program experience leadership development and professional training from national experts, noted faculty, and prominent corporate partners. As project coordinator, I strategically planned, executed, and helped to facilitate weekly sessions and weekend retreat. Successfully managed the booking and travel arrangements for speakers, details for event venues, and the weekly educational material for participants. Groomed and prepared WEL scholars through their matriculation of the series. Show less

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  Bank of America Merrill Lynch

  Jul 2006 - Jun 2009

  Client Relationship Manager

  Relationship manager for the firms prime brokered hedge fund clients and a liaison to the various services offered through our business: e.g. Capital Introduction, Stock Loan, Compliance, Corporate Actions, Middle Office, Trade Settlements, and the execution desk. Currently manage 10 global hedge fund clients with $2 billion assets under management. Daily articulate and manage client’s needs with respect to financial reporting, trade clearance and settlement, reconciliation, cash flow movements, and structured financing. Periodic client visits to enhance relationship and cross sell business product.Young Black Professional Committee, Black Professional Network, Women’s Leadership Council, Women’s Professional Network, Asian Professional Network Show less

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  First Data Corporation

  Nov 2009 - Dec 2014

  Developed and led sales operation initiatives for southeast territory compromised of seven states with an outside sales force of over 100 independent agentsRecruited and trained sales staff on a continual basis empowering team to exceed sales targetsExceeded revenue goals by understanding revenue drivers and influencing clientsLed territory to #1 in sales performance Traveled regionally training sales professionals on industry, product, pricing and consultative sales models.Developed sales curriculum for nearly 500 agents that was adopted as company standard. Relationship manager for bank alliance charged to grow relationship and increase selling opportunities. Responsible for supporting 45 bank branches with direct contact to branch managers and personal bankers. Sell credit, debit, check and gift card solutions to regional and small business merchants.

  • Regional Sales Business Director

    Dec 2012 - Dec 2014

  • Senior Training Specialist

    Sept 2011 - Dec 2012

  • Business Consultant

    Nov 2009 - Sept 2011
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  First Data Corporation

  Apr 2015 - Oct 2017

  Lead efforts that focus on building capabilities to drive revenue and margin growth by defining, developing, executing, and assessing effective sales processes, leveraging sales technology platforms, and developing and executing sales force trainingBuild new training and development processes and platforms that meet the needs of the business and sales team members.Implement "Pipeline Training" where I develop, plan, and execute sales skills training to all levels of the sales organization. Manage training to effectively sell product and service innovations. Reduced new client attrition by enhancing learning platform and user adoption.Work cross functionally across the organization as well as with third party key business and sales leaders to create, define, implement, and assess effective sales processes and/or build new capabilities that add value for the business.Analyze our new client on boarding process and increase productivity and time to revenue by adjusting client touch points Show less Decreased portfolio margin compression through evaluating sales and pricing processesSpearheaded strategic planning, adoption strategies and market positioning for products Generated outstanding sales results, exceeding sales quotas for 4 consecutive years as illustrated adjacent leftDeveloped and implemented short-term and long-term strategic sales and business plans for both new and established agentsCollaborated with clients to evaluate products, services and operational effectiveness to ensure thorough ongoing customer service Show less Generated new sales opportunities by developing relationships with existing clients through individualized account management. Managed a region comprised of 40 clients throughout a 7-state territory. Forecasted and reviewed existing client contracts and created comprehensive reports for each target region on a monthly and annual basis.Responsible for cultivating and maintaining client relationships as well as the development of strategic partnerships with businesses offering similar or complimentary products and services.Collaborated internally with risk management, operations, credit & legal to meet compliance protocols and maximize clients' experience.Managed team initiatives, lead account planning meetings and set revenue expectations for monthly growth. Show less

  • Vice President of Agent Development

    Jan 2017 - Oct 2017

  • Vice President of Sales Strategy

    Nov 2015 - Dec 2016

  • Director of Client Strategy

    Apr 2015 - Nov 2015
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  Laser Spine Institute

  May 2018 - Oct 2018

  Senior Director, Physician Relations

  Establish short and long-term strategies for business retention, developing new referral sources, assessing opportunities to recruit new providers, and gaining more volume from existing providers. Enhance communication between community providers and Laser Spine Institute medical professionals by developing proper protocols and processes, acting as a key resource for information and monitoring needs and responding to concerns of community providers. Oversee, develop and implement policy and processes in collaboration with other internal departments to optimize capture and communication with community providers to increase Physician and Patient Satisfaction. Show less

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  PrimeRevenue

  Dec 2018 - Mar 2020

  Senior Global Business Development Manager

  PrimeRevenue, the leading provider of working capital financial technology solutions, helps organizations in 70+ countries optimize their cash flow to efficiently fund strategic initiatives, gain a competitive advantage and strengthen relationships throughout the supply chain. Headquartered in Atlanta, with offices in London, Prague, Frankfurt, Hong Kong and Melbourne, PrimeRevenue’s diverse multi-funder platform processes more than $200B in payment transactions per year. For more information, visit www.primerevenue.comDevelop and execute a strategy that builds, maintains and retains a high performing sales TEAM that contributes to top of the funnel deal flow.Lead, coach, engage and inspire a global team of business development representatives to meet defined business development goals via prospecting and generating quality leads in order to support and enable sales to close revenue-generating deals.Oversight of 12 business development representatives, sales manager and sales coach in Atlanta and London Show less

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  Lina Norell Designs

  May 2019 - now

  Chief Design Officer/ Owner

  Lina Norell Designs is a full-service boutique design firm specializing in room design, furniture, and décor planning. We transform the spaces of our clients using design principles that meet the client’s vision and needs, and we strive to make each client experience enjoyable.