Karthik Raj

Experience

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  Indian Institute of Science (IISc)

  Nov 2011 - Aug 2012

  Internship

  Malformed Packet Detection - Research ProjectWorked on the project on Malformed Packet Detection and developed an IDS-like tool which focuses on detection of network attacks, fixed signatures and suspicious packets. The in-depth packet analysis of the packets incoming at our system that makes us aware about the security threats that might affect our system.Major role included capturing of Packets(tcp,udp,IP,sip) both offline and online,Use of regular expressions, Logs file creation and coding.Worked on different layers of the OSI Model.Knowledge on Internet Protocols, VoiP, SIP, Libpcap,Sip Fuzzing attacks, wireshark, packeth, Defensics, SipP and SNORT applications. Show less

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  FLORET MEDIA PVT.LTD.

  Nov 2012 - Feb 2017

  -> Content Marketing ‐ creating content & executing in different channels such as SMM, Press releases, Articles, Product launch articles & other digital marketing areas-> Email Campaigns ‐ creating & executing campaigns using email marketing tools(interspire & mailchimp) & other tools-> Market intelligence ‐ Recommend distribution strategies, define product positioning &projections, formulating future product development plan & track on transaction lifecycle-> Providing Technical SEO & suggestion for making the product bug free & user friendly &provide categorization structure, url structuring, schema blueprint for product-> Demand & Lead generation ‐ Enhance Leads through campaigns, define productfeatures , create & execute business model & plan quarterly to set targets & providesupport for selling process of the product.-> Managed the team & training for interns Show less Successfully define requirements, tasks, & resources associated to Digital Marketing strategy for both well established brands & newly started businesses (Areas - B2B, B2C, B2B portal)My Roles & Responsibilities includes:-> Manage & execute implementation of SEO strategy within the team -> Communicating with the clients, team & management on strategy/project development, timelines & results-> Analyzing & preparing Plan of Action, activity schedule based on client requirements & activities time frames & to make sure that activates meet their deadlines.-> Generate Reports on current market status of client & their competitors-> Keep pace with SEO, search engine, social media & internet marketing industrytrends and development-> Monitor & evaluate search results & search performance across the major search channels in order to improve rankings-> Develop and implement link building campaigns-> Help to create & support marketing content to socialize & use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts & customers)-> Develop customized Social Media Marketing strategy, Advertising, setting up accounts in facebook, google +, twitter, linkedin, Pinterest, Quora etc. & execute campaigns, fine-tune & maintain it based on requirements-> Highly adaptive to any type of work environment & technology with good interpersonal, communication & fast learning skills.-> Knowledge sharing, managing, handling & assigning tasks to the team of 4 members & interns through CRM-> Contribution to the company blog, social media community & providing suggestions, experimenting new strategy & help in overall company growth-> Keep a track on day to day update on digital marketing industry & sharing on social forums & with team Show less As a Senior SEO Executive, worked & managed over 80 to 90 clients across 40 different b2b industrial categories & carried out the SEO campaign successfulResponsible for complete user friendly & search engine friendly optimization of clients website before hosting.Targets achieved: Increased the Organic Traffic by 60% from zero for the clients website & generating quality leads to clients.Roles & Responsibilities:-> Increase organic traffic to the websites through SEO techniques -> Lead generation through organic traffic from various promotion strategies-> Overall website checkup & analysis for better performance & ensure good website health-> Perform SEO Audit for the new websites and provide better suggestion for improvements-> Perform & provide Technical SEO Audit reports to development team to solve the bug issues & improvising the overall performance of the website-> SEO campaign planning & implement it within the team members-> Perform Competitor analysis & research for the clients-> Perform On Page Audit, Analysis & Recommendations to the clients-> Handled & managed SEM/SMM campaigns, paid campaigns(PPC) & campaign optimization-> Content marketing & management for clients through various channels videos,blogs,articles, PR & more -> Monthly monitoring & preparing Traffic Analysis Report by using Google Analytics ToolsWork closely with the design & development team to provide recommendations & improvements for clients websites.Keep a track on day to day SEO industry update, following best SEO practices & implement the skills. Show less Started my career as an SEO Executive understanding on the basics on search engine optimization concepts.My skills includes:SEO concepts -> On page optimization-> Off Page optimization.Knowledge on link building activity such as:- Directory submission- Social bookmarking- Document creation- Document sharing- Video creation- Video sharing- Creation of Company presentations & portfolio. - Knowledge on google analytics, keyword planner tool, bing webmaster tool & google webmaster toolsOn Page Optimization - Keyword analysis- Robots.txt file creation- .htacess file development- Meta tags write up & updation - Alt tags updation- Image tags & anchor tags updation- Knowledge on competitor analysis- xml sitemap developmentHandled more than 15 clients from b2b industry (different categories), creating channels & promoting them online & generating leads to their businesses. Show less

  • Assistant Manager - Product Marketing

    Apr 2016 - Feb 2017

  • Digital Marketing - SEO Team Lead

    Aug 2015 - Mar 2016

  • Sr. SEO Executive

    Apr 2014 - Jul 2015

  • SEO Executive

    Nov 2012 - Mar 2014
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  DemandNXT

  Feb 2017 - now

  DemandNxt (Formerly known as Worksphere Technologies)

  • Digital Marketing Manager

    Apr 2022 - now

  • SEO Team Leader - Healthcare Domain

    Feb 2017 - Jun 2022
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  Kipplo

  Apr 2024 - now

  Digital Marketing Manager