Licia Alberti

Licia Alberti

Account Executive

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location of Licia AlbertiMilan, Lombardy, Italy

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  • Timeline

  • About me

    Senior Manager, IMS SE & MENA at FreeWheel

  • Education

    • Master in marketing, web communication and new media

      2005 - 2005
    • Sapienza Università di Roma

      2000 - 2005
      Bachelor and Master Degree Communication and Marketing

      Thesis “The Web Revolutions”. How internet, with e-commerce, e-government, e-vision and other webrevolutions can change people’s life and time management.

  • Experience

    • Saatchi & Saatchi

      Apr 2006 - Mar 2007
      Account Executive

      - Coordinated production activities- Proposed solutions with focus on feasibility, usability and technical specifications required from digital projects- Maintained, consolidated and developed relationships with premium clients

    • Vianet

      May 2007 - Apr 2008
      Project Manager

      - Coordinated the development team for web-based multimedia projects development- Designed navigation flows and feasibility assessments - Developed briefs and strategies in accordance with the commercial objectives of well-known clients

    • Brand Portal SPQR/ Tyrex

      May 2008 - Mar 2009
      Account Manager

      - Developed briefs and strategies in accordance with the commercial objectives of the clients- Coordinated the creative team, the development team and external providers in order to deliver creative solutions starting from the brief- Managed integrated projects based on innovative solutions of viral and unconventional marketing- Directly managed relationships and presented projects developed for clients such as Sony Pictures, Toyota and Telecom Italia

    • Matrix S.p.a.

      Mar 2009 - Oct 2010
      Account Manager

      - Increased the portfolio revenue of 34% in 2009 and of 25% in 2010 - Trained junior account executives - Main point of contact for some of the largest media agencies (Mediacom, Mindshare, Universal McCann, OMD) - Planned and managed multi-channel advertising campaigns for national and international clients - Responsible for monitoring and reporting advertising campaign result

    • Criteo

      Feb 2011 - Jan 2015

      - Managed a team of 12 people for the Italian, French, Brazilian and Spanish markets, defining market strategies, salaries, goals and KPYs.- 120% average/year goal achievement - Responsible for interviewing and hiring the best talents - Managed the relationship with key International publishers- Primary point of contact between the Publisher Marketplace department and other internal divisions to support the advancement of the Publisher Marketplace product - Improved internal tools and publishers’ platform, defining needs and product positioning in the markets with the top management- Supported knowledge and the personal development of individuals through the creation of training materials, organisation of update training sessions, career path definition Show less - Managed the optimisation team (7 people) for the Italian, French and Spanish markets, defining workflows, market strategies, goals and KPYs.- Actively participated to the hiring process to recruit new talents for Italy, Spain and France and trained new comers- Managed the relationship with key International publishers- Collaborate at the improvement of internal tools and the publishers platform, created the project and followed the development of a customised CRM- Creating the test for applicants and trained new comers for all EU and US. Show less

      • Senior manager, Southern Europe & Latam - Criteo Publisher Marketplace

        Jan 2013 - Jan 2015
      • Senior publisher development manager Southern Europe & Latam - Criteo Publisher Marketplace

        Jan 2012 - Dec 2012
      • Business Development Manager

        Feb 2011 - Dec 2011
    • H-ART

      Jan 2015 - Jan 2016
      Client director
    • Improve Digital

      Jan 2016 - Jun 2017
      Director Business Development
    • Google

      Jul 2017 - Nov 2017
      Sales Manager, DoubleClick AdExchange Buyside
    • FreeWheel

      Jun 2018 - now
      • Senior Manager, IMS SE & MENA

        Jan 2023 - now
      • Senior Sales Publisher Manager

        Mar 2019 - Feb 2023
      • Publisher Manager

        Jun 2018 - Feb 2019
  • Licenses & Certifications