Licia Alberti

Experience

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  Saatchi & Saatchi

  Apr 2006 - Mar 2007

  Account Executive

  - Coordinated production activities- Proposed solutions with focus on feasibility, usability and technical specifications required from digital projects- Maintained, consolidated and developed relationships with premium clients

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  Vianet

  May 2007 - Apr 2008

  Project Manager

  - Coordinated the development team for web-based multimedia projects development- Designed navigation flows and feasibility assessments - Developed briefs and strategies in accordance with the commercial objectives of well-known clients

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  Brand Portal SPQR/ Tyrex

  May 2008 - Mar 2009

  Account Manager

  - Developed briefs and strategies in accordance with the commercial objectives of the clients- Coordinated the creative team, the development team and external providers in order to deliver creative solutions starting from the brief- Managed integrated projects based on innovative solutions of viral and unconventional marketing- Directly managed relationships and presented projects developed for clients such as Sony Pictures, Toyota and Telecom Italia

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  Matrix S.p.a.

  Mar 2009 - Oct 2010

  Account Manager

  - Increased the portfolio revenue of 34% in 2009 and of 25% in 2010 - Trained junior account executives - Main point of contact for some of the largest media agencies (Mediacom, Mindshare, Universal McCann, OMD) - Planned and managed multi-channel advertising campaigns for national and international clients - Responsible for monitoring and reporting advertising campaign result

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  Criteo

  Feb 2011 - Jan 2015

  - Managed a team of 12 people for the Italian, French, Brazilian and Spanish markets, defining market strategies, salaries, goals and KPYs.- 120% average/year goal achievement - Responsible for interviewing and hiring the best talents - Managed the relationship with key International publishers- Primary point of contact between the Publisher Marketplace department and other internal divisions to support the advancement of the Publisher Marketplace product - Improved internal tools and publishers’ platform, defining needs and product positioning in the markets with the top management- Supported knowledge and the personal development of individuals through the creation of training materials, organisation of update training sessions, career path definition Show less - Managed the optimisation team (7 people) for the Italian, French and Spanish markets, defining workflows, market strategies, goals and KPYs.- Actively participated to the hiring process to recruit new talents for Italy, Spain and France and trained new comers- Managed the relationship with key International publishers- Collaborate at the improvement of internal tools and the publishers platform, created the project and followed the development of a customised CRM- Creating the test for applicants and trained new comers for all EU and US. Show less

  • Senior manager, Southern Europe & Latam - Criteo Publisher Marketplace

    Jan 2013 - Jan 2015

  • Senior publisher development manager Southern Europe & Latam - Criteo Publisher Marketplace

    Jan 2012 - Dec 2012

  • Business Development Manager

    Feb 2011 - Dec 2011
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  H-ART

  Jan 2015 - Jan 2016

  Client director
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  Improve Digital

  Jan 2016 - Jun 2017

  Director Business Development
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  Google

  Jul 2017 - Nov 2017

  Sales Manager, DoubleClick AdExchange Buyside
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  FreeWheel

  Jun 2018 - now

  • Senior Manager, IMS SE & MENA

    Jan 2023 - now

  • Senior Sales Publisher Manager

    Mar 2019 - Feb 2023

  • Publisher Manager

    Jun 2018 - Feb 2019