Rensche Botha

Experience

• 

  The Jupiter Drawing Room - Johannesburg

  Feb 2009 - Oct 2018

  Drive brand alignment through strategic focussed output of communication with the support of lead strategist and lead creative in order to meet set business objectives for both client and agency.Lead integration across all agencies to ensure consolidated focussed through the line project output.Retention and acquisition: Build & Manage all client relationships, and support new business drives.Guide, and manage account management team on required output, ensuring growth and development of individual career paths and general team healthTaking full accountability for profitability across all clients.Achievements on ABSA Barclays:Absa Barclays – Turning the business around in 3 months through implementation of process, correct resource allocation and focused leadershipAbsa Barclays - Leading the most awarded brand (creatively) in the financial industry (Midas)Barclays worldwide (Capacity Client Service Director) Nominated supplier of the year – Barclays worldwide 2015Absa Barclays -100% y-care bonus payout achieved for 3 consecutive scores. Show less • Ability to lead and set direction for the account management team• Ability to build and manage a strong multi-discipline account management team that can operate interdependently and cohesively• Ability to improve team synergy through a direct management style that rewards performance and team effort• Mentoring the account management team through hands on training and instilling a sense of accountability• Instils a value system whereby ‘intelligent’ business is a matter of course – current news/share prices/sales results/post campaign analysis/research results/brand tracker results etc. are shared• Builds an understanding and appreciation of creative work within account management and grow their ability to present and sell work with confidence• Shares knowledge and best practice across the teams and agency• Instils a value system within the team that is based on integrity, respect, and the value of the individual in the work environment• Is accountable for the efficient running of the account• Ability to manage and oversee multi-level projects• Ensures that the agency is updated on all aspects of the Clients’ business• Manages the career development of the team by arranging training etc. To up-skill staff• Demonstrated the ability to identify potential growth opportunities• Demonstrates sound judgement• Demonstrates strong industry knowledge• Co-ordination and presentation of major presentation to client• Instrumental in ensuring the delivery of the highest quality of work• Demonstrates an understanding of the Clients’ business• Drives the ethos of cost control and income growth through the Account Management team• Drive profitability of the portfolio by ensuring maximisation of resources Show less • Ability to guide the account management team through process• Ability to motivate and inspire the account management team• Ability to motivate and inspire the creative team• Demonstrates the ability to mentor and motivate the team• Exposes the team to relevant research, consumer insights, case studies et al.• Responsible for team adherence to key performance areas• Is accountable for the efficient running of the account• Ability to manage and oversee multi-level projects• Ensures that the agency is updated on all aspects of the Clients’ business• Manages the career development of the team by arranging training etc. To up-skill staff• Demonstrated the ability to identify potential growth opportunities• Demonstrates sound judgement• Demonstrates strong industry knowledge• Co-ordination and presentation of major presentation to client Instrumental in ensuring the delivery of the highest quality of work• Shows an accurate understanding of the Clients’ business at all levels• Instrumental in ensuring the delivery of the highest quality of work• Shows an accurate understanding of the Clients’ business at all levels • Ability to drive the account from a strategic platform• Management of client budgets• Sound financial management • Drive profitability of the portfolio by ensuring maximisation of resources Show less

  • Director Client Service

    Aug 2014 - Oct 2018

  • Head of account management/ Exco representative

    Aug 2015 - Dec 2016

  • Business Unit Director

    Oct 2012 - Aug 2015

  • Group Account Director

    Feb 2009 - Oct 2012
• 

  N/a

  Jan 2017 - Apr 2017

  Sabbatical
• 

  Absa

  Apr 2017 - Oct 2018

  General manager integrated communications
• 

  Absa Group

  Oct 2018 - now

  Head of Marketing Absa Vehicle and Asset Finance

  Business to Business marketing