Michael Upton

Experience

• 

  Momentum/ ffb

  Jan 1997 - Jan 2003

  Head of Marketing and Design

  • Planning, and implementation of marketing and communication strategy for £10m turnover business serving end user, commercial property and architectural segments• Brand development , promotion and service provision to subsidiary companies• As part of company management team delivering growth over rolling three year business plan including Joint Ventures and organic growth• Creation delivery and analysis of on and offline promotional activity, using internal staff and external agencies• Development and preparation and presentation of corporate tenders including £1m plus ‘openbook’ projects Show less

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  South Essex College

  Mar 2004 - May 2007

  Head of Marketing and Communications

  • Development and delivery of Marketing and Communications strategy, including internal communication, to meet targets for recruitment, brand reputation and customer retention for £31m turnover Further Education College• Leading the creation of on and off line promotional activities to all stakeholders including agency and media management, prospectuses and other literature• Management and development of a team of 18 personnel to provide excellent internal and external service• Working in cross-organisational partnerships to develop and promote Southend as cultural and educational hub for Thames Gateway- including Southend Borough Council, Nova partnership, Southend Adult Learning Consortium, University of Essex• General management duties within large corporate organisation including budget control. Show less

• 

  London Metropolitan University

  Mar 2007 - now

  Leading the strategic development of the academic portfolio and student recruitment home and internationally to the schools of the University.● Leading a co-ordinated approach to, marketing, student recruitment and admissions processes and product and portfolio development, for The Cass, The School of Human Sciences and The School of Computing and Digital Media, working collaboratively with colleagues from Student Journey, Engagement and Schools onto all taught provision (undergraduate, postgraduate, short courses) ● Developing strategies and policies to manage and increase home and international student recruitment at all levels informed by analysis of internal, regulatory, competitor and market data/ insights. ● Working closely and collaboratively with colleagues cross institution to ensure a highly effective team and managing direct and business partnership staff covering all Marketing, PR, Events and School Liaison delivery supporting the recruitment of students.● Leading cross -School/ University level projects and initiatives relating to collaborative and school portfolio development, student recruitment and admissions for home and overseas including progression agreements Show less • Responsible for developing and implementing the local UK, EU and International marketing, communications, recruitment and admissions strategies and development for Sir John Cass School of Art, Architecture and Design (2500 students)• Development and implementation of effective social media and digital strategies informing student recruitment • Management and delivery of programs of recruitment events, interviews, shows and exhibitions including Cass Summer Show and promotion of two fashion shows annually• Management of delivery of all on and offline information and promotional material for the school • Oversee international recruitment in line with targets and Tier 4 requirements• Creation and dissemination of press material for The Cass and management of external PR agency• Manage and develop external links, including strategies for funding projects, student prizes and awards, major graduate and postgraduate shows. • Representing the school on University planning groups and external committees ensuring effective two way communication• Manage people, budget, resources, data and intelligence pertinent to student recruitment. • Management of delivery of all on and offline information and promotional material for the school • Membership of school leadership team • Participation in committees on broad academic priorities- Quality, NSS, Collaboration Show less

  • Head of Teaching and Learning Development

    Dec 2022 - now

  • Head of Academic Portfolio

    Dec 2018 - Feb 2023

  • Head of Student Recruitment

    Sept 2016 - Dec 2018

  • Head of Recruitment ,Marketing and Events

    Mar 2007 - Sept 2016