Angad Bhalla

Experience

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  Decathlon International

  Apr 2020 - May 2020

  Digital Marketing Intern - Summer Internship

  * During my tenure as a Digital Marketing Intern amidst the COVID-19 pandemic, I had the opportunity to work on the creation of marketing strategies for the launch of Decathlon's e-commerce D2C brand store. *Focused on devising campaigns tailored to various social media platforms, I meticulously crafted engaging content that resonated with the target audience.* As a result of strategic planning and timely execution, the brand experienced a remarkable surge in visibility, trending prominently on the eve of its grand launch. Show less

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  Mamaearth

  Dec 2020 - Jan 2021

  Digital Marketing Intern - Winter Internship

  * During my internship at Mama Earth, I held the role of a Digital Marketing Intern, where I played a part in developing marketing campaigns for the launch of their new Ayurvedic skincare lotion. * Focused on targeting women in tier 2 cities, my strategic efforts resulted in highly successful campaigns that yielded impressive results.* By crafting tailored campaigns, I effectively captured the attention of the target audience. As a direct outcome, there was a 2X increase in website visits during the promotional period. Show less

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  Paytm

  Apr 2021 - Mar 2022

  Sales Executive

  * During my tenure as a Sales Executive, I undertook a role in the implementation and market adoption of the Paytm Soundbox across the Kirana stores in the National Capital Region. My responsibilities encompassed devising and executing sales plans that facilitated the integration of the product into the existing retail landscape.* To achieve this, I analyzed the market dynamics, identified key target demographics, and tailored value propositions to cater to the specific needs and preferences of Kirana store owners. I successfully convinced numerous store owners to embrace the Paytm Soundbox as a valuable addition to their business operations.* Furthermore, I collaborated closely with the marketing and product development teams, providing invaluable feedback from the field and contributing to the refinement of the product's features and functionalities. Show less

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  HDFC Bank

  Apr 2022 - now

  Assistant Manager

  * Presently, I hold the position of Assistant Manager within HDFC Bank's marketing division. In this capacity, my primary responsibility centres around orchestrating digital marketing campaigns tailored to promote our range of loan products, with a specific focus on the Northern Indian states.* As a member of the marketing team, I am tasked with formulating, executing, and overseeing the end-to-end implementation of these campaigns. My role involves a deep analysis of market trends, customer preferences, and regional nuances to devise targeted approaches that resonate with the intended audience.* Furthermore, I collaborate closely with cross-functional teams, including product development, analytics, and creative departments, to ensure seamless alignment of campaign objectives and messages.* Utilizing cutting-edge digital marketing tools and methodologies, I continuously monitor campaign performance metrics, enabling data-driven insights to optimize our marketing strategies further. Show less