
Priscila Carstens
Designer, Assistente em Gerência de Projetos

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About me
Digital Product Management | CSM | Management 3.0
Education

Universidade Candido Mendes
-Higher Education Teaching
Centro Universitário da Cidade
2001 - 2004Bachelor degree Industrial Design
Experience

Sirius Interativa
Jan 2007 - Aug 2008Designer, Assistente em Gerência de Projetos- Responsável pela produção de imagens, minisite e flash para atualização de sites de grandes empresas: Petrobras, Embratel, Souza Cruz. Assistência na gerência de projetos de web para Petrobras, IBS;- Vivência como coordenadora de equipe.

CallNet Internet Ltda
Oct 2008 - Nov 2011Project Manager- Responsible for monitoring and managing all stages of the company's projects.- Large companies clients contact.- In charge of the company’s visual identity projects.- Experience in multidisciplinary teams leadership, setting responsibilities, expectations and individual goals, providing team members integration.

Simples Agencia
Nov 2011 - Mar 2012Project Manager- Responsible for managing project's progress (analyzing and updating scope, schedule and other documents), acting when necessary to guarantee delivery according to the client's request.- Responsible for keeping all the individuals involved in the project (client, team, suppliers, investors, among others) informed about its progress.- Experience in leadership of multidisciplinary teams, defining individual responsibilities, expectations and goals, actively working for the integration and internal flow of information for employees. Show less

VTEX
Apr 2012 - May 2014Project ManagerWALMART PROJECTS:- Responsible for managing Walmart customer projects.- Experience in leadership of multidisciplinary teams, defining individual responsibilities, expectations and goals, actively working for the integration and internal flow of information for team members.- Responsible for all communication between VTEX and Walmart.- Responsible for the project's cost budget.- Experience in hiring new members for the company's project.- Scrum Master in Walmart projects.VTEX PROJECTS:- Experience in VTEX's SmartCheckout project management, involving multidisciplinary teams, with more than 70 members working simultaneously.- Scrum Master for SmartCheckout project.- Participation in the leadership team of the project, always in contact with one of the main clients: Walmart.- Worked as facilitator between VTEX and Walmart teams.- Responsible for organizing teams backlog, discussing and making adjustments when necessary.- Participation in weekly meetings between Walmart and VTEX for schedule follow-up.- Responsible for supporting VTEX customers in their store integration with the Walmart marketplace (more than 35 stores).- Responsible for transferring the knowledge acquired during the SmartCheckout project to the Level 2 Support team (Investigation) working on more complex Support tickets opened by VTEX clients. Show less

Agência Liftin
May 2014 - Aug 2016Digital Project Manager- Project manager in the telecommunication company web portal update.- Experience in leadership of multidisciplinary teams, defining individual responsibilities, expectations and goals, actively working for the integration and internal flow of information for team members.- Responsible for Level 1 Support for VTEX clients.- Worked in the implementation of the first VTEX Store and advised VTEX collaborators responsible for the online store.- Responsible for hiring new members for the company's projects. Show less

Oi
Aug 2016 - Jan 2017Digital Relationship Specialist- Product Owner in the Automation projects of the E-Commerce Platform.- Responsible for the specification, monitoring and implementation of E-Commerce projects.- Experience in prioritizing projects based on financial returns.- Responsible for providing business support to the squad.- Responsible for ensuring that business knowledge was reflected in the process drawings.

IBlue Consulting
Jan 2017 - Sept 2017Scrum Master- Scrum Master in mobile application projects. Customer: Ipiranga.- Responsible for guiding the Product Owner in prioritizing the stories and defining the MVP.- Experience in facilitating daily meeting and removal of impediments.- Responsible for protecting the team from external interference and priority changes diverging from Product Owner prioritization.- Experience in organizing sprint meetings: Planning, Review and Retrospective.- Experience in working with the Product Owner, suggesting options to solve existing problems in the project. Show less

Wooza
Oct 2017 - Apr 2020- Responsible for one of the major clients business relationship and projects, I am their contact for strategic topics.- Tracking of urgent and critical issues.- Four people team direct management and a hundred people team leadership.- Outcome driven strategic plan formulation.- Sales KPI’s tracking to identify new conversion rates improvement opportunities.- Executive presentations and proposals formulation.- Client’s satisfaction monitoring.- Support company’s annual budget elaboration.- Part of the team that proposes and implements changes to achieve company’s profit improvement. Show less - Responsible for product’s performance (Telecom plans online sales), suggesting improvements and promoting product’s continuous conversion rate evolution.- Product backlog management, prioritizing features based on its value, aligned with business objectives.- Responsible for ensuring that features development were aligned with Scrum’s best practices.- Constant contact with project stakeholders to ensure understanding about product’s business rules.- Responsible to promote planning meetings and track team’s increment deliveries.- Leadership of an eighteen people multidisciplinary team. Show less
Digital Business Manager
Sept 2018 - Apr 2020Product Owner
Oct 2017 - Sept 2018

Upstream
May 2020 - Aug 2021Digital Project Manager- Responsible for product’s performance (Telecom plans online sales), suggesting improvements and promoting product’s continuous conversion rate evolution.- Product backlog management, prioritizing features based on its value, aligned with business objectives.- Responsible for ensuring that features development were aligned with Scrum’s best practices.- Constant contact with project stakeholders to ensure understanding about product’s business rules.- Responsible to promote planning meetings and track team’s increment deliveries. Show less

Zup Innovation
Aug 2021 - nowTransformation Lead- Leadership of people, responsible for interviews, hiring, and career development- Leadership of squads/multifunctional teams from a Product and Agility perspective- Mentorship of peers at the same seniority level on Product and best practices for client engagementProduct Roadmap management- Creation, prioritization, and management of the product backlog- Writing user stories using Zup’s artificial intelligence (Stackspot)- Primary point of contact with the client- Responsible for ensuring deliveries meet the expectations and timeline defined jointly with the clientFinancial management of projects- Knowledge sharing related to Product Sense in forums with the client- Experience in projects involving large volumes of data traffic and storage, audited by government regulators and with legal deadlines for delivery- Acted as Transformation Lead in projects for creating a new product in the Tax Obligation area for the client Banco Itaú, with a focus on Product and Agility- Acted as Team Lead in a project for the client Banco Itaú, in the federal taxes area, focusing on people leadership and financial resource management of the project- Acted as Product Owner in modernization and new product projects for the client Núclea- Participation in forums with managers, directors, and superintendents of Zup and the clients Show less
Licenses & Certifications

Gerenciamento ágil de projetos de Software com Scrum
Caelum
Certified ScrumMaster®
Scrum Alliance
Fundamentos - Melhores Práticas de Gerenciamento de Projetos
Projectlab
PMBOK Avançado
Projectlab
Scrum Day Brazil 2018
Scrum Day Brazil- View certificate
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AWS Partner: Sales Accreditation (Business)
Amazon Web Services (AWS)Oct 2023 - View certificate

Proficiency Achievement Certificate - High Intermediate
VoxyApr 2023 - View certificate

XBA - Xponential Business Administration
StartSe UniversityDec 2022 - View certificate

Digital Product Leadership
TeraMar 2021 
Certified Lean Inception Facilitator
Caroli.orgOct 2021
Management 3.0
Management 3.0Sept 2019
Languages
- poPortuguês
- inInglês
- esEspanhol
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