Emily Lu

Experience

• 

  Signs Surf

  Apr 2017 - Jun 2020

  Graphic Designer

  Where it all began <3Completed 200+ commissions of digital artwork for various SMEs, ranging from influencer merch to consumer product labels.

• 

  Chatime Canada

  Oct 2021 - Sept 2022

  Tearista

  Wore many hats.Memorized 100+ menu recipes, delivered high-quality customer service, and discovered my love for coffee jelly.

• 

  CaterDash

  Jan 2023 - May 2023

  Marketing Associate

  (Formerly known as NNECT). Lost count of all the food-themed TikToks.Developed and led high-traffic social media promos for our Finals Meal Plan, catered to busy university students.Streamlined marketing operations by establishing a department-wide content timeline.

• 

  Mosa

  May 2023 - May 2024

  Getting our products onto your favorite shelves, sites, and socials!Led strategic B2B marketing initiatives to help achieve $125k in monthly bulk-order sales, features on BC 30U30 and TEDX, and product placements in 15+ retailers.Overturned six months of stagnant growth and increased organic engagement by over 2-fold with a new Instagram branding strategy. Sent lots of candles to lots of influencers.Implemented an omnichannel summer glassware promo and collaborated with local content creators to introduce PR packages for the first time.Increased non-follower user reach by 92%+ by establishing a new B2C content implementation system on Instagram and TikTok.

  • Design & Media Lead

    Aug 2023 - May 2024

  • Digital Marketing Intern

    May 2023 - Aug 2023
• 

  CUS Fashion & Retail

  Mar 2024 - now

  Co-Founder & Chair

  Building UBC’s first retail commerce association!Spearheading a 13-member exec team under the UBC CUS, Canada’s largest business student association, to implement retail x business-focused resources and events.

• 

  BRITA Group

  May 2024 - now

  Marketing Intern, Vivreau®

  Brand strategy, product ads, and web UI.Increased web traffic CTR by 11% (MoM) by creating effective A/B test-content and developing SEM-optimized web pages.Supported new consumer packaging designs for our Costco product line while leading the rebranding of Brita Vivreau's social media platforms.Produced the launch ad for our C-Tap, achieving a high ROAS and a CPM (cost per 1k impressions) that was 12.3x lower than ongoing campaigns.