Roberta Cicchetti

Assitant to Executive Vice President

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Greater Rome Metropolitan Area

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Timeline
About me
Corporate Sales Manager for British Airways and Iberia
Education
- London Business School
  1999 - 2000
  Marketing Diploma Marketing
- Sapienza Università di Roma
  1987 - 1990
  Economics
Experience
- FIAT USA INC
  Jan 1988 - Sept 1988
  Assitant to Executive Vice President
- American Express
  May 1989 - Nov 1989
  Debt Collection Clerk
- PAN AM World Airways
  Dec 1989 - Mar 1990
  Customer Service Agent
- British Airways
  May 1990 - now
  Development and implementation of complex Marketing campaigns as well as short terms tactical campaigns addressed to a variety of target audiences.Training and management of up to 12 marketing executives in 8 countries.Pitch and managemt of supplier agencies, in particular Advertising, Direct marketing and PR agenciesAccountable for managing marketing budgetsManagement of BA brand equity/image & product development.Maximisation of loyalty schemes in driving incremental revenue. Show less
  - Coporate Sales Manager
    Nov 2017 - now
  - Account Manager
    Aug 2002 - Oct 2017
  - Business Sales Co-ordinator
    Feb 2000 - Jul 2002
  - Marketing Manager Mediterranean
    Feb 1998 - Jan 2000
  - Marketing Manager Spain
    Feb 1997 - Jan 1998
  - Marketing Executve Italy & Mediterranean
    Sept 1992 - Jan 1997
  - Business Unit Assistant
    May 1990 - Aug 1992
Licenses & Certifications
- English First Certificate
  English Language Institute New York
  Jan 1988
- Spanish
  O'CONNOR Language and Communication for Business
  Jan 2016