Allison O'Brien

Experience

• 

  ALDO Group

  Dec 2012 - Mar 2016

  Sales Associate & Key Holder
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  SYNERGY Productions LLC

  May 2014 - Aug 2014

  Event Coordinator Intern

  Assisted full-time event coordinators with: Marshall Faulk's Celebrity Golf Tournament/Poker Series, Jon Jay & Allen Craig's Charity Bowling Tournament benefiting Great Circle, and Whiskey in the Winter.Major responsibilities:As 2014 Downtown Restaurant Week Coordinator, I was accountable for restaurant participation, contract negotiation, advertisement distribution, & acted as the main point of contact for restaurants.

• 

  ALIVE Magazine

  May 2015 - Aug 2015

  Marketing and Events Intern

  Participated in pre-event planning stages, assisted in onsite support and logistics, managed check-in station, managed relationship with vendors, and communicated sponsors for the following events:We Heart STL--best of the city celebrationULTRA White Party--celebrating STL Pride STL SummerfestBudweiser Burger BattleCOCA--Taste of SPARKALIVE Wedding--'Best Day Ever' wedding expoDuring my time at ALIVE Magazine, I learned how to flourish in a fast paced environment, and my responsibilities grew over time. I was given the opportunity to lead a small group of volunteers and interns in numerous projects, and I was able to gain experience through diverse events. Show less

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  Jane Alexandra Concierge Travel

  Oct 2015 - May 2016

  Digital Marketing Coordinator

  During my full-time experience at Jane Alexandra Concierge Travel, I assisted in the destination wedding planning process for our clients from start to finish. One of my main responsibilities was to create weekly digital marketing messages that reached over 2,000 clients on average.

• 

  Luxco, Inc.

  Apr 2016 - now

  As Trade Marketing Assistant, I worked with our sales team to create the proper POS for national and regional programming. During my time in this role, my manager and I developed a Trade Marketing Portal that housed all digital assets, internal selling materials, brand training videos, and provided print-on-demand services. We also established a Quarterly Ordering Window that helped our sales team order elements for their yearly programs. As Marketing Assistant, I supported the Brand Manager in marketing initiatives for white spirits including Everclear and Pearl Vodka. I worked with PR and creative agencies on innovative campaigns to increase product awareness and develop brand loyalty.

  • Brand Manager, Ross & Squibb Distillery

    Aug 2023 - now

  • Brand Manager, Niche Portfolio

    Oct 2020 - Jan 2024

  • National Accounts Marketing Manager

    Jan 2020 - Oct 2020

  • Assistant Brand Manager, Lux Row Distillers

    Jan 2018 - Jan 2020

  • Trade Marketing Assistant

    Aug 2016 - Jan 2018

  • Marketing Assistant, White Spirits

    Apr 2016 - Aug 2016