Aarathy Jayakrishnan

Experience

• 

  V-Guard

  Apr 2013 - May 2013

  HR Intern

  Designed performance metrics and competency frameworks to foster the performance appraisal process of the company.

• 

  Larsen & Toubro Power

  Dec 2013 - Mar 2014

  HR Intern

  Created Skill Matrix Directory for the Product Development Center by recording the job responsibilities and the skills required to perform the role for 90 Employees belonging to core departments of L&T.

• 

  Zoho Corporation

  May 2014 - Oct 2015

  Marketing Analyst

  - Generated content and executed ad campaigns on the social media accounts of a SaaS product of Zoho- Collaborated with top industry analysts through briefings for understanding industry trends and to enhance brand awareness- Regularly generated content for web pages with enhanced focus on SEO optimization- Performed competitor analysis by tracking social media handles, communities and forums and marketed my product to solution seekers- Regularly tracked website traffic on Google Analytics and crawl issues on Google Search Console and brought about improvements to website traffic and health Show less

• 

  ThinkPalm Technologies Pvt. Ltd.

  Jan 2016 - Jun 2019

  Marketing Analyst

  - In charge of creating marketing collaterals including web pages, blogs, case studies, newsletters, brochures, banners, videos, eBooks, press releases, search engine ads and infographics- Responsible for managing ThinkPalm's social media activities end-to-end, including content generation, campaign management, social media listening and ROI measurement- Carries out on-page and off-page SEO optimization techniques aimed at traffic and lead generation- Currently focussing on collaborating with industry influencers for interviews, podcasts and webinars aimed at brand awareness and traffic generation- Identifies avenues for branding such as websites publishing entrepreneur stories, website listings and directories Show less

• 

  Fingent

  Jul 2019 - Dec 2024

  I handle the end-to-end marketing of three B2B SaaS products at Fingent. I supervise and strategize the below:- Product Marketing - GTM strategy, sales enablement documents, marketing campaigns and more- Digital marketing aspects including SEO, SEM, Social media marketing, email marketing and influencer marketing.I handle the end-to-ens marketing of three B2B SaaS products at Fingent. I supervise and strategize the below: - Product Marketing - GTM strategy, sales enablement documents, marketing campaigns and more - Digital marketing aspects including SEO, SEM, Social media marketing, email marketing and influencer marketing.Skills: Social Media · Saas marketing · Content Strategy · Search Engine Marketing (SEM) · Marketing Strategy · Multi-Channel Marketing · Digital Marketing · Product Marketing · Search Engine Optimization (SEO) Show less

  • Associate Manager - Digital Marketing

    Dec 2022 - Dec 2024

  • Senior Digital Marketing Analyst

    Jul 2019 - Nov 2022
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  Cavli Wireless

  Dec 2024 - now

  Head of Marketing Operations