Ivy Ching

Ivy Ching

1010 Customer Executive

Followers of Ivy Ching301 followers
location of Ivy ChingGreater Vancouver Metropolitan Area

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  • Timeline

  • About me

    Business Development, Sales Management, and Customer Relationship Management across K-12 & Higher Education.

  • Education

    • Vancouver Community College (VCC)

      2023 - 2024
      Diploma Marketing Technology
    • Lingnan University

      1999 - 2001
      Bachelor of Business Administration (B.B.A.) Information System Management

      Activities and Societies: Lingnan Dragon Boat Team Member

  • Experience

    • Hong Kong CSL Limited

      Jul 2001 - Jan 2005
      1010 Customer Executive
    • Pearson

      Jan 2005 - Aug 2020

      Engaged in both pre-sales and post-sales support to education customers to ensure smooth and effective use of digital and learning solutions for teaching purposes. Responsibilities included documenting implementation processes and system requirements, as well as managing a team to provide user training and end-user support. Developed sales goals and marketing strategies for importing school and ELT products into the K-12 and Higher Education markets. Led the institutional sales team to achieve sales goals and implement strategies. Responsibilities included transforming the sales team's approach from traditional product selling to solution selling to adapt to market changes. Enhanced customer excellence and satisfaction.

      • Senior Business Solutions Manager

        Jan 2019 - Aug 2020
      • Senior Sales Manager - Higher Education & School (Import product)

        Jan 2017 - Jan 2019
      • Education Solutions Manager (Higher Education)

        Jan 2012 - Jan 2017
      • Assistant Sales Manager

        Jun 2008 - Dec 2011
      • Senior / Sales Executive

        Jan 2005 - May 2008
    • Scholastic

      Jun 2021 - Oct 2022
      Business Development Manager Education

      Led institutional sales teams to drive sales growth in both digital and print product within the Hong Kong and Macau markets. Spearheaded initiatives to identify and develop new business opportunities with strategic partnerships. Leveraged market insights and collaborative strategies to optimize market efficiency and achieve substantial sales targets.

  • Licenses & Certifications

    • Email Marketing

      HubSpot Academy
      Oct 2024
      View certificate certificate
    • Google Ads Measurement Certification – Online

      Google
      Jan 2024
    • Content Marketing

      HubSpot Academy
      Nov 2024
      View certificate certificate
    • Google Ads Search Certification

      Google Fiber
      Jan 2024
    • Inbound Marketing

      HubSpot Academy
      Sept 2024
      View certificate certificate