Muhammad Farhan Ali Khan

Experience

• 

  Faysal Asset Management Limited.

  Feb 2011 - Apr 2011

  Intern

  Joined as an intern in the Investment Advisory Department. While on internship I prepared Investment Policy statement, prepared monthly performance reports, Prepared Investment Advisory Proposal Presentations, Calculation of yield for T-Bills and Inter-office Memorandum for Investment Advisory Department.

• 

  Faysal Asset Management Limited.

  Jun 2011 - Aug 2011

  Intern

  I was intern in the Investment Advisory Department. While on internship I prepared Investment Policy statement, prepared monthly performance reports, Prepared Investment Advisory Proposal Presentations, Calculation of yield for T-Bills and Inter-office Memorandum for Investment Advisory Department.

• 

  Faysal Asset Management Limited.

  Mar 2012 - Jan 2013

  Research Assistant

  Joined as a Research Analyst in Research Department, Responsible for preparation of Monthly Fund Managers Reports, Comparative analysis of Faysal funds with its peers, prepare financial models, Budget review, Islamic screening of Companies.

• 

  Procter & Gamble

  Jan 2013 - Oct 2014

  Assistant Channel Executive

  • Managed Trade payments to distributors resulting in a 15% reduction in payment processing time, improving cash flow and vendor relationships.• Improved trade spending effectiveness by 20% through identifying and sharing best practices, resulting in increased ROI and cost savings.• Enhanced the Point-of-Sale Material for Modern Trade by implementing data-driven insights, leading to a 20% reduction in promotional spend and a 10% increase in net sales.

• 

  Mondelēz International

  Nov 2014 - Nov 2017

  • Implemented trade marketing strategies by consolidating monthly projections to develop bottoms-up forecasts, enhancing retail and net sales planning accuracy. Enhancing sales support efficiency by 15% and reducing planning errors by 20%.• Strengthened team's selling capabilities through personalized training and coaching. Managed projects, simplifying processes and expanding reporting, resulting in a 15% improvement in commercial planning accuracy.• Successfully conducted comprehensive market analysis, encompassing competitor scrutiny, evaluation of market share, and insightful analysis of demographic trends. Identified strategic opportunities leading to a 20% increase in market penetration and a 25% growth in consumer engagement. Show less • Managed international key accounts, driving 19% growth in sales through effective promotional activity and budget/trend planning. • Collaborated with Marketing and Supply Chain teams to drive a PKR 100 million revenue increase through strategic planning and forecasting.• Successfully penetrated a new retail channel within government institutions, leveraging strategic category management insights to tailor product offerings and optimize planogram layouts, resulting in a 20% incremental sales increase.• Optimized purchase order delivery scheduling, resulting in a 15% increase in on-time deliveries, improving customer satisfaction and retention. Show less

  • Area Sales Manager

    Feb 2017 - Nov 2017

  • Assistant Key Account Manager - International Modern Trade

    Nov 2014 - Jan 2017
• 

  L'Oréal

  Dec 2017 - Sept 2023

  • Drove a 40% increase in new customer prospects, resulting in future business for CPD Brands, as a Business Development Manager• Leveraged deep category shopper insights to prioritize growth opportunities, leading to a 15% increase in market share.• Boosted door coverage by 10,000 through effective project management, expanding market reach within 3 months.• Drove a successful Go-To-Market strategy, targeting key customers in strategic categories, resulting in a 40% growth and expansion into 18 new towns.• Spearheaded a successful data transformation initiative for L'Oréal Commercial, overseeing the transition to advanced analytics systems and processes. Show less • Realized a 2.5x increase in numeric distribution within 2 quarters, driving profit and promotional spend calculation for CPD brands.• Led the successful launch of a Retailer Loyalty program, resulting in a notable 20% incremental growth in Net Sales.• Implemented a distributor Pay for Performance model, reducing trade spend by 1.2% and boosting secondary sales objectives attainment.• Led the successful implementation of SAP and Sales Team benefits revision with distributors, resulting in a 20% increase in distributor performance efficiency.• Optimized Retail Sales cost center budgets, resulting in 15% reduction in spending and increased ROI. Show less • Enhanced skincare category sales by 20% through strategic category management based on deep shopper insights.• Drove a 3X increase in secondary sales volume within 6 months through strategic category development using Nielsen insights, boosting market competitiveness.• Drove a twofold increase in numeric expansion through market analysis, resulting in enhanced customer-specific trade category plans.• Boosted market share by 1% through strategic Shopper Marketing insights, driving revenue growth and competitive advantage.• Identified category growth opportunities for Skin Care resulting in a 5% incremental growth and expanding numeric coverage by 5,000 outlets.• Conceptualized and executed the localization of the skincare portfolio, enhancing market competitiveness and leading to a 3X increase in secondary sales volume. Show less • Led the groundbreaking creation of L'Oréal Beauty's inaugural omni-channel customer experience, catalyzing a remarkable 40% surge in sales while elevating customer engagement through flawlessly integrated online and offline strategies.• Led the successful management of a region worth PKR 1.17 billion, resulting in surpassing CPG sales targets and achieving substantial financial gains.• Achieved 34% GLY, collaborating with Cross-Functional teams to deliver accurate Budget/Trend on high volume customers, resulting in improved sales planning and profitability from existing and new accounts.• Led contract negotiation process resulting in a 5% cost reduction and improved customer relationships, positioning the company for increased profitability and enhanced client satisfaction. Show less

  • National Business Planning and Whitespace Manager

    Apr 2023 - Sept 2023

  • Zonal Sales Manager

    Aug 2020 - Apr 2023

  • Channel & Trade Category Manager

    May 2019 - Jul 2020

  • Regional Key Account Manager (Modern Trade) South

    Dec 2017 - Apr 2019
• 

  Texas A&M University

  Sept 2023 - Jun 2024

  Graduate Research Assistant

  • Supported research in the economic department at Texas A&M University, assisting faculty in updating course structures.• Taught classes as a faculty assistant to bachelor students, enhancing their learning experience.• Collaborated closely with faculty members in the transition of the Learning Management System from Blackboard to Canvas.

• 

  Hazion

  Jul 2024 - now

  Sales Director

  • Drove 25% annual revenue growth through strategic sales initiatives and expansion into 8 new high-potential territories.• Led sales team to achieve annual targets, enhancing productivity with performance-driven incentives.• Optimized inventory management systems, reducing stock shortages by 30% and achieving 99% on-time delivery performance.