Aleksandr Dmitrijev

Aleksandr Dmitrijev

Copywriter

Followers of Aleksandr Dmitrijev568 followers
location of Aleksandr DmitrijevTallinn, Harjumaa, Estonia

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  • Timeline

  • About me

    Brand Strategist & Creative Consultant

  • Education

    • Baltic Psychology and Management University College

      2012 - 2012
      Bachelor of Arts (BA) Psychology

      Erasmus

    • Tallinn University

      2015 - 2020
      Not finished, Master of Arts (MA) Strategic and Corporate Communication
    • Tallinn University

      2010 - 2014
      Bachelor of Arts (BA) Social and Advertising Psychology
  • Experience

    • Age Creative

      Aug 2013 - Aug 2013
      Copywriter
    • Agentuur La Ecwador

      Apr 2015 - Apr 2015
      Copywriter
    • Mail.ru Group

      Jul 2015 - Jan 2016
      Advertising Sales Project Manager
    • MediaCom

      Jan 2016 - Jan 2019

      • Focus on integrated media planning and cross-team collaboration.• Stakeholder management and media orchestration (media, creative, production, PR & event). • Full-funnel media planning including owned, earned & paid.• Paid and organic media planning (programmatic, social, display, online video & influencers).Main accounts: The Coca-Cola Company, Swedbank, Procter & Gamble, GSK, Rademar, Omniva. • Digital & Social media analytics, planning, buying, optimization.• Cross-team stakeholder management (media, creative, production). • Paid and organic media planning (programmatic, social, display, online video & influencers).Main accounts: The Coca-Cola Company, Swedbank, Procter & Gamble, GSK, Telia.

      • Digital & Connections Strategist

        Jul 2018 - Jan 2019
      • Digital & Social Media Specialist

        Jan 2016 - Jun 2018
    • Age Creative

      Mar 2019 - Feb 2024

      • Focus on creative orchestration, stakeholder management, and integrated creative campaign planning designed for growing cultural relevancy.• Creative direction, team management, and communication between multiple stakeholders (creative, production, media, PR, event, brand & marketing)• Marketing consultation: full-funnel marketing/media/creative, social media marketing, influencer marketing, and creative orchestration.• Digital & creative team management, recruiting.• Creative concepting & ideation, scriptwriting, copywriting, influencer marketing, social media strategy, and web experience.Main accounts: The Coca-Cola Company, Orkla, Triple Net Capital, Novira Capital, Enterprise Estonia: Visit Estonia, Enterprise Estonia: Work in Estonia, Enterprise Estonia: e-Residency of Estonia. Show less

      • Creative Director & Strategist

        Aug 2020 - Feb 2024
      • Digital Creative Strategist

        Mar 2019 - Jul 2020
    • Precis

      Mar 2022 - May 2023
      Senior Creative Strategist

      • Focus on creative strategy and advisory to implement digital marketing best practices at every brand touchpoint. • Stakeholder management and orchestration (creative & analytics teams, production, marketing, brand, communications). • Paid and organic social media marketing, creative strategy creation & implementation, full-funnel marketing, insights-driven creative concept development, testing, and optimization in the app-marketing department.Main accounts: EasyPark, Voi.

    • ADMIT

      Nov 2022 - now
      Brand Strategist & Creative Consultant

      Consulting brands and agencies on brand strategy, integrated marketing and advertising. In 2022 - 2024, I have worked with Precis Digital, Age Creative, LennukAD and many more.Reach out at aleks@admit.ee if you need help with:- Creative Strategy & Concepting- Creative Direction & Orchestration- Brand Marketing & Positioning- Brand Storytelling & Scriptwriting - Integrated Marketing & Campaigns- Digital Marketing & Social Media

    • Akkadian Strategic Advisory

      Feb 2024 - now
      Marketing Communications Manager

      • Brand Management: Lead brand strategy, positioning, and creative direction to enhance cultural relevancy and market presence.• Digital Marketing: Oversee digital strategies and social media campaigns, including brand audits and creative orchestration, to optimize online presence.• Creative Leadership: Manage cross-functional teams in developing marketing campaigns that align with brand goals, involving stakeholders from creative, production, media, PR, and marketing.• Customer Experience: Conduct user experience audits and optimize marketing funnels to improve customer retention, traffic quality, and conversion rates.• Brand Experience: Develop and enforce brand guidelines to maintain brand integrity across all touchpoints, ensuring a seamless and effective brand narrative. Show less

  • Licenses & Certifications

    • Creative Copywriter

      SKVOT
      Nov 2019
    • AdWords Advanced

      Digital Academy Baltics
      Jan 2016
    • PR Basics

      SKVOT
      Jan 2021
    • AdWords Fundamentals and Mobile Advertising Certification

      Google
      Feb 2016
      View certificate certificate
    • AdWords Certification

      Google
      Feb 2016
      View certificate certificate
    • AdWords Fundamental

      Digital Academy Baltics
      Jan 2016
    • Analytics Certification

      Google
      Feb 2016
      View certificate certificate
    • Creative Strategist

      SKVOT
      Mar 2020
    • Brand Storytelling

      SKVOT
      Nov 2020
    • Creative Director

      Laba
      Jul 2019