Rachel Dwinal

Experience

• 

  City Sign Service

  May 2014 - Aug 2015

  Office Management
• 

  LOFT

  Jun 2016 - Aug 2016

  Sales Lead

  • Direct and guide sales associates on selling floor to cater towards client needs through establishing proper communication and business ethics• Assist managers in making decisions with regard to visual display, overall store appearance, & marketing efforts• Brainstorm daily with fellow managers tactics for better customer relationship development• Integrate proper advertising principles into setting floor sets and windows to attract more clients and maximize sales

• 

  LOFT

  Oct 2016 - May 2017

  Sales Lead

  • Direct and guide sales associates on selling floor to cater towards client needs through establishing proper communication and business ethics• Assist managers in making decisions with regard to visual display, overall store appearance, & marketing efforts• Brainstorm daily with fellow managers tactics for better customer relationship development• Integrate proper advertising principles into setting floor sets and windows to attract more clients and maximize sales

• 

  AVEVA

  Jun 2017 - now

  • Promotes AVEVA’s Process Engineering line of business, its market position, opportunities, and capabilities, through social media-external communications messaging• Creates, promotes & generates external facing social media campaigns across the corporation• Leads team on all external customer-facing event social strategies, campaigns & execution• Writes social copy daily for various campaigns across digital technology topics• Leads Employee Advocacy Program Social Media Program internally• Manages and executes scheduling varying social calendars across campaigns• Analyzes current and past social trends, including previous work to deem effectiveness & plan future social strategies• Works with/in global time zones to ensure correct promotion time/messaging• Works collaboratively & closely with other teams across company (ex: Public Relations, Sustainability Team, etc.) Show less • Promotes AVEVA’s Process Engineering line of business, its market position, opportunities, and capabilities, within the Mining, Minerals, and Metals (MMM) industries• Leads to develop thorough and strategic integrated marketing campaigns for Mining Industry• Research, write, edit, and distribute internal and external communications supporting overall strategy, including blogs, whitepapers, brochures, datasheets, etc.• Develop and implement various communications, in conjunction with Demand Generation team, via social media (blogs, LinkedIn), digital advertising (remarketing), industry publications, webinars, etc.• Create presentations, corporate communications materials, visuals, and video content. • Work individually and collaboratively to meet deadlines by adhering to a detailed timetable with time-sensitive tasks• Interfaces with Product Marketing, Product Management, and Regional Marketing across the globe• Acts as a liaison with outside vendors and consultants, when necessary• Works diligently on building upon buyer persona research and developing messages crafted to match ideal target audience Show less • Promotes AVEVA’s Process Engineering line of business, its market position, opportunities, and capabilities, within the Mining, Minerals, and Metals (MMM), and Power & Utilities industries• Works closely with Industry Marketing leads to develop thorough and strategic integrated marketing campaigns for Mining and Power Industries. • Develop and implement various communications via social media (blogs, LinkedIn), digital advertising (remarketing), industry publications, webinars, etc.• Research, write, edit, and distribute internal and external communications supporting overall strategy, including blogs, whitepapers, brochures, datasheets, etc.• Create presentations, corporate communications materials, visuals, and video content. • Work individually and collaboratively to meet deadlines by adhering to a detailed timetable with time-sensitive tasks• Interfaces with Product Marketing, Product Management, and Regional Marketing across the globe• Acts as a liaison with outside vendors and consultants, when necessary Show less • Promotes AVEVA’s Process Engineering line of business, its market position, opportunities, and capabilities, within the Oil & Gas, Mining, Minerals, and Metals (MMM), and Power & Utilities industries• Develop and implement various communications via social media (blogs, LinkedIn), digital advertising (remarketing), industry publications, webinars, etc.• Research, write, edit, and distribute internal and external communications supporting overall strategy, including blogs, whitepapers, brochures, datasheets, etc.• Create presentations, corporate communications materials, visuals, and media press releases• Work individually and collaboratively to meet deadlines by adhering to a detailed timetable with time-sensitive tasks• Interfaces with Product Marketing, Product Management, and Regional Marketing across the globe• Acts as a liaison with outside vendors and consultants, when necessary Show less

  • Technical Community Development Lead

    Aug 2023 - now

  • Social Media Senior Specialist

    Sept 2021 - now

  • Mining Industry Marketing Specialist

    Apr 2019 - Aug 2021

  • MarCom Specialist for MMM & Power

    May 2018 - Apr 2019

  • MarCom Intern for Process Industries

    Jun 2017 - May 2018