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Rishikesh Thakur

Rishikesh Thakur

Brand Management Intern

Followers of Rishikesh Thakur1668 followers
location of Rishikesh ThakurMumbai, Maharashtra, India

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  • Timeline

  • Skills

    Google sheets
    Target audience
    Social media advertising
    Search engines
    Web analytics
    Market planning
    Presentations
    Marketing budget management
    Marketing management
    Microsoft bing
    Campaign effectiveness
    Keyword research
    Competitive analysis
    Optimizing performance
    Performance measurement
    Product marketing
    Microsoft power bi
    Marketing analytics
    Google tag manager
    Roi optimization
    A/B Testing
    Analytical Skills
    Budget Management
    Business-to-Business (B2B)
    Business Performance Management
    Campaign Analytics
    Customer Acquisition
    Customer Engagement
    Customer Retention
    Data Analysis
    Facebook Ads
    Instagram Advertising
    Instagram Marketing
    Key Performance Indicators
    Lead Generation
    Market Analysis
    Media Strategy
    Paid Advertising
    Paid Media Advertising
    Paid Search Strategy
    Paid Social Media Advertising
    Passionate about Work
    Pay Per Click (PPC)
    Performance Metrics
    Revenue & Profit Growth
    Sales Conversion
    Search Engine Marketing (SEM)
    Search Engine Optimization (SEO)
    Strategy Implementation
    Tiktok Marketing
    C
    Media Planning
    Brand Management
    Microsoft Office
    Market Research
    Team Management
    Public Speaking
    Graphic Design Software
    Corel Draw
    Photoshop Rendering
    Event Management
    Online Advertising
    Online Marketing
    Digital Media
    Teamwork
    Brand Development
    Marketing Communications
    Public Relations
    Microsoft Word
    PowerPoint
    Marketing Strategy
    Microsoft Excel
    Integrated Marketing
    Business Development
    Adobe photoshop

  • About me

    Strategic and results oriented performance marketer with experience in driving customer acquisition through data-driven insights. Skilled in analyzing complex data sets to identify actionable strategies that deliver measurable results. Expertise in managing multi-channel paid acquisition campaigns and leveraging AI-powered tools to maximize ROI. Passionate about creating impactful marketing campaigns that combine innovation and analytics to achieve business objectives.

  • Education

    • Jacksons Office Services

      2014 - 2016
      Post Graduate Diploma in Communication

      Marketing

    • Vivekanand Education Society's College of Arts, Science and Commerce

      2011 - 2014
      Bachelor's Degree

      Advertising

    • National Institute of Photography

      2011 - 2011
      Advance Photography

      Photography

    • Welingkar Institute of Management

      2011 - 2011
      Diploma

      Public Relations, Advertising, and Applied Communication

    • National Institute of Photography

      2011 - 2011
      Videography and Video Editing

      Videography

    • Educational Institution

      2007 - 2009
      Junior College

      Junior High/Intermediate/Middle School Education and Teaching

    • Our Lady of Good Councel High School

      1997 - 2007
      High School

      Marketing

  • Experience

    • BookMyShow

      May 2015 - Jun 2015
      Brand Management Intern

      Developing an integrated marketing image by finalizing on an Archetype for the brand through primary and secondary researchStandardizing brand collaterals and developing a template for future marketing campaigns

    • Servify

      May 2016 - Oct 2018
      Digital Marketing Executive

      Plan and executive awareness and App Install campaigns via Google Ad andFacebook AdsAchieved over 1 million app installs via digital campaignsAnalyze trends and plan influencer activities on social channels to create brandawareness and engagement for ServifyManaged social media escalations and grievances for customers and resolvedcustomer queries in collaboration with customer support team

    • HDFC Bank

      Oct 2018 - Oct 2019
      Deputy Campaign Manager

      Managed and executed Email, SMS and Digital Banner campaigns to promote offersand/or services to customers using statistical analysis and past customer preferencesfor Debit Card, Investment and BillPay portfolioHandled promotions and activations for over 2.5Cr Debit Card usersMonitor campaign performances and optimize cohorts to achieve maximumengagement and conversionsPerformed statistical analyses in collaboration with analytics team to target onlyrelevant audiencesPartnered with upper management in executing functional strategies and reportingcapabilities. Show less

    • SOTC Travel Ltd.

      Nov 2019 - Jan 2022
      Marketing Manager

      Managed Performance Marketing campaigns on Google Search, Display, Discoveryalong with 3rd party affiliates to maximize reach and efficiency of digital campaignsManaged media budgets and associated P&L to develop and execute marketingstrategies and sales plans for various business segmentsCreate media plans aligned with sales target allocated per month.Daily involvement in targeted paid social media efforts, helping to identify whichplatforms to invest in and which emerging channels and/or tactics would help to driveexpanded reachOversee tracking and analysis of performance data from partner Agencies to measureeffectiveness and find opportunities for improvementPlanning and Executing Digital campaigns of varying budgets for National TourismBoards across globe Show less

    • Enago (Crimson Interactive)

      Jan 2022 - Jun 2023
      PPC Expert

    • ICICI Lombard

      Jun 2023 - now
      Performance Marketing

  • Licenses & Certifications

  • Volunteer Experience

    • Volunteer

      Issued by Social Awareness Week (SAW) on Sept 2011
      Social Awareness Week (SAW)Associated with Rishikesh Thakur

    • Platelet Donor

      Issued by KEM Hospital on Oct 2009
      KEM HospitalAssociated with Rishikesh Thakur